B2B Marketing: Why Competition Doesn’t Matter
B2B Marketing Traction
JANUARY 11, 2012
Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy.
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