Wed.Dec 28, 2011

B2B Marketing Traction

Trending Sources

Four reasons why I finally like Triberr

grow - Practical Marketing Solutions

For the past six months I have given Triberr a whirl and it has been quite a drama. Triberr is a new platform that bands together like-minded bloggers who support each other by tweeting worthy posts. I’ve participated in a limited way because up until now, the application was misguided, political and melodramatic. The first problem was auto-tweeting. Not just auto-tweeting, but an expectation or even a REQUIREMENT for auto-tweeting other tribe-member posts. So I’m staying. The second problem was/is the politics. Everything you do and say reflects on your “brand.”

B2B Marketing Insider Top Posts Of 2011

B2B Marketing Insider

I’m not sure why we are obsessed with lists at the end of each year. know I am fully immersed in reading about the best songs, books, movies, tweets, blogs, etc. Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. love these quotes and use them often.

The B2B Social Media Book is Now Available on Kindle

Social Media B2B

If you have been waiting patiently to pre-order The B2B Social Media Book for your new, holiday-scented Kindle, your wishes have been answered. But it is even better than that. While the hardcover book is due out January 24, and is available for pre-order , the Kindle version is available for download right now (even in the UK ). And we can’t wait for you to not just hold it, but to read it.

Capturing the essence of a brand on video via Web Ink Now

Content Marketing Today

Via Scoop.it – Content Marketing Now. Written by David Meerman Scott. One of my favorite videos is HP Invent, which was co-created by Tom Wrigglesworth. I’ve shown this video at many of my speaking gigs because it beautifully captures what HP Workstations are about. The video is not a product pitch. And it is entertaining as heck. HP – invent from Films & Things on Vimeo.

View 27

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

16 Quick Ways to Squeeze More ROI From Your Blog

Sazbean

You’re a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. And you deserve to get as much return as possible on that investment. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? Alone, each one of these things may not seem like much; but together, they add up to a powerhouse punch that will bring a blog post from good to great. 16 Ways to Squeeze More ROI From Your Blog Posts. 1.) News & Notes

15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are really starting to understand the impact social media can have on their businesses. recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. The reason for this shift? Hallelujah! After all, no one ever achieved anything noteworthy by doing the bare minimum, right? We're pulling out the big guns.

Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show

Fearless Competitor

Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET. Jeffrey Hayzlett. I’m a huge fan of Mad Marketing TVSteve Gershik, 28marketing.com. Marketers and anyone in business can watch the show premier at MadMarketing.tv or on MadMarketingTV on YouTube on Thursday January 5th at 12:00 PM ET / 9:00 AM PT / 17:00 GMT.

Happy 6th Birthday, Fearless Competitor!

Fearless Competitor

Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the now booming  B2B marketing company  Find New Customers was founded in 2009. You can read the first post by using the link at the bottom of this post. Click on Happy Birthday to play a audio. happybirthday. We’re deeply honored. link]. Self Education

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

28 Simple Marketing Tests to Launch in 2012

Hubspot

When you hear about A/B testing, it's often generically associated with testing landing pages. But what exactly can you test on the landing page ? Tons of things.) Why A/B Test? If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. What Can You A/B Test on Landing Pages?

5 Savvy Ways to Segment Your Marketing Emails

Hubspot

Relevancy is becoming more and more central to today's marketing strategy, and buyers have come to expect personalization in their communications. According to a study by MarketingSherpa , 4 out of 10 subscribers reported that they've marked emails as spam simply because they were irrelevant. There are a number of different ways to start segmenting your audience. Geographic Segmentation.

Experience is Everything

Manhattan Marketing Maven

Every so often you have an encounter with a brand that reminds you how little marketers think about customer touch points and how difficult it is to control and shape the customer experience.    In an era where each and every customer touch can poison a relationship and where any customer can instantly become a viral critic, its surprising how badly brands are prepared to deal with everyday issues.    Consider two recent examples.    I go to the Citi ATM and the machine dispenses forty dollars less than I asked for. No wonder we all hate banks!  

6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot

Hubspot

It’s hard to believe it, but 2011 is coming to an end. ’s sad. You'll never be able to experience Rebecca Black’s "Friday" for the first time again, the Kim Kardashian wedding and divorce has come and gone, and Charlie Sheen is thankfully done winning. Share a laugh with Hu , drink some champagne, and brush up on "Auld Lang Syne." Honestly, that probably won't be too difficult.).

2012 Social Media’s Adolescence

Marketing Edge

Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Blog Post marketing social media social media productivity social media time management social media time suck

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

2012 Social Media’s Adolescence

Marketing Edge

Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. marketing social media social media productivity social media time management social media time suck

10 of the BEST Key Digital Media Happenings of 2011 to Get You to 2012

Ad Your Comment Here

We’re diverging a little bit from the norm, since it’s almost the end of the year.  We decided to bring some of the best “Best of” lists in digital and social media to make sure you know what went down in 2011, and what’s to come. Happy to help. Plus, it’s better than coming up with our own list! Brain Zap Infographics iphone apps journalism social media

eGuide on building the perfect marketing mix

Tomorrow People

Is your marketing mix up to the mark? Is your marketing mix achieving everything you want it to? Recent research suggests that companies using social media or “collaborative Web 2.0 technologies” achieve higher profits (Source: McKinsey). So, are you one of the companies missing out on a better marketing ROI by neglecting or misusing social media and other technologies? Here are two ways to get a marketing mix that makes for better results: Get closer to customers with social media. It’s now possible to track and connect with all your prospective clients using social media.

Beyond the Basics: 5 Free Tools to Help Measure Your Social ROI

SnapApp

For brands launching a Facebook, G+ , or Twitter presence for the first time, the value of social media can be tough to gauge. Business leaders, managers, and publishers know that customer engagement is a valuable marketing metric; however, the concept can be less than straightforward to quantify, even with powerful reporting platforms like Google Analytics and Webmaster Tools. At the heart of social media, reputation-building, customer retention, branding, and lead generation are key objectives that help businesses become strong web presences.?In and promote product sales. Facebook Insights.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.