B2B Marketers: It’s Time to Apply the Stockdale Paradox
B2B Marketing Traction
NOVEMBER 2, 2011
B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War.
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