B2B Marketing Traction

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Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

The news stories about Melania Trump’s 2016 Republican Convention speech plagiarizing Michelle Obama’s 2008 Democratic Convention speech brought up one of my pet peeves – plagiarizing marketing content. It is not OK to copy other marketer’s stuff. Ever. I had a personal experience with this when one of my attorney clients told me about Copyscape.com.

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!

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4 Reasons Your Marketing Plan Saves You Money

B2B Marketing Traction

Have you been saying, “ We don’t need to invest in a marketing plan! We know what to do! ” If so, read this blog post in which I explain the reasons a marketing plan can actually save you money. Here are four things I’ve observed that happen when you don’t have a written marketing plan. 1. Without a plan, you may not execute with industry best practices.

Planning 100
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Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. I didn’t have a quick answer, because, well, it depends. Here’s what you need to know… First, if there is any doubt in your mind that your marketing must become more visual, dispel that doubt now! Not only do people not have ( not make?

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3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

The advent of open source, templated WordPress websites that non-programmers can create and maintain has been revolutionary. But beware, there are some very scary things that can go on behind the scenes you need to know about and prevent! I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology.

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Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing. At the top of our list was a project to improve their online presence and create more awareness about their business ( the client’s identity is confidential ).

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan.

Planning 100