Mon.Mar 05, 2012

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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

When a new visitor arrives at your website, there are two ways to seize the opportunity and guide them to becoming customers. Both opportunities can evaporate in the blink of an eye without the proper systems in place. Lead Nurturing 101. Lead nurturing starts by collecting contact information in exchange for something the visitor deems of value, but with little risk.

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Why internal Social Business Platforms matter

Biznology

Image via Wikipedia. As Social Business Platforms make their headway into corporate environments, many people start asking why we are trying to change something that served us so well for many years. After all, face-to-face meetings, emails, telephone and shared files have all proven their value, and are alive and well in most enterprises. The answer may not seem obvious now, but it will be in a few years.

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It’s Not About Having the Leads You Want; It’s About Wanting the Leads You’ve Got

Adobe Experience Cloud Blog

by Seth Resler. Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. Read that sentence again. I’ll wait. It is not accurate to say that generating more sales leads is the key to hitting revenue targets.

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The Metrics You Need to Measure Marketing Automation Effectiveness

Hubspot

There are a lot of ways to fail at marketing automation -- an incomplete content arsenal, poor sales and marketing alignment (also known as SMarketing), clunky marketing automation software, and the list goes on. But the companies that don't get burned by using marketing automation software incorrectly or prematurely all have one thing in common: they are using metrics to determine whether their marketing automation is effective.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Exactly Are Facebook's Contest Rules?

SnapApp

Have you ever ?liked? a picture to help a friend win a photo?contest on Facebook? If so, you may have contributed to a company's Facebook?delinquency. Promotions and contests are awesome ways to drive traffic to?your Facebook brand page. Many brands successfully utilize such promotions?to do just that. Butto create that next great contest, you must comply with Facebook's promotions guidelines.

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