Fri.Nov 25, 2011

article thumbnail

SEO vs. Marketing

Tomorrow People

SEO vs. Marketing. Sounds contradictory doesn’t it? Why would you have an SEO marketing approach that conflicts with your marketing strategy? Surely both have the same aim – to help a business win more customers and make more revenue? The two should fit together. After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ).

SEO 189
article thumbnail

How To Become A Social Business

Marketing Insider Group

I have been giving this presentation on “ Integrating Social Media Into Your Marketing Mix ” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA. The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.

Business 161
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Personal vs. Corporate: Six New-Media Principles, No. 3

B2B Memes

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. The same dynamic similarly changes the journalist’s relation to his or her employer. Journalists no longer need a traditional publisher in order to talk with readers. Formerly, most journalists were, to readers, little more than a name on a page.

article thumbnail

I am thankful for the Internet industry

Biznology

Image via Wikipedia. I don’t usually go with obvious themes but today I will. It’s about time because, looking back, looking around, and looking forward, I have a lot to be thankful for. I won’t go into the personal details other than to say I am blessed with a great faith, a great wife, kids, extended family, network of friends and more.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

26 Mind-Blowing Black Friday Statistics [Data]

Hubspot

Black Friday. It's the biggest shopping weekend of the year, and today marks the busiest day of the entire holiday season. As retailers prep their brick and mortar presence with lights and glitter, smart inbound marketers are also taking to the internet in order to cash in on their online sales. Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend. 26 Black Friday Statistics for Marketers.

More Trending

article thumbnail

7 Reasons You're Not Generating Leads From Social Media

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Social media is a great inbound marketing tool that allows businesses and marketing teams to interact with prospects, cater to customers, promote their content, and yes, generate leads.

article thumbnail

7 Fascinating Black Friday Infographics

Hubspot

Black Friday is a big day for marketers. Not only does it mark the launch of the busiest shopping season of the year, but it also provides marketers with a ton of valuable insights into consumers' shopping habits. How are shoppers using technology to find and access promotions and deals? What are the newest marketing trends companies are leveraging to market their Black Friday campaigns?

Trends 50
article thumbnail

5 Ways to Repackage Existing Content to Create MORE Content

Hubspot

With the holidays just about here (can you believe it?), content creation is getting more and more difficult. With everything your marketing team needs to get done, it seems like there is no time left in the day to produce valuable content. To top it off, your team members are going on vacation, and the sales organization is more pressured than ever.

Content 47