B2B Marketing Insider

Trending Sources

The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. Content Marketing

Class 116

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. Ads we are willing to pay an ad blocker to avoid. This will drive an increase in content marketing budgets. But what the heck do I know? Carlos Hidalgo. 1.

Stop Being a Wimp with Your Content and Discussions

B2B Marketing Insider

I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von […].

3 In Demand Skills Every Marketer Should Have In 2017

B2B Marketing Insider

It’s not easy being a marketer today. Marketing is an ever-changing industry, and to be successful today, marketers must possess a diverse skill set, everything from writing to editing, analytics, social media and even graphic design. So what skills will you need to know to keep up with this ever-evolving field? And what killer skills will be in […]. Content Marketing

Demand 102

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].

Why Aren’t You Co-Marketing?

B2B Marketing Insider

It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. The post Why Aren’t You Co-Marketing?

Why Customer-Focused Content Should Be A Priority

B2B Marketing Insider

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content […].

The 12 Hottest Tools for Content Promotion

B2B Marketing Insider

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing […]. Content Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

B2B Marketing Insider

In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. started this provocative series not because I am looking to bash my competitors, but because I’m looking to start a real movement to help business, sales, and marketing […].

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […]. Social Media Social Media Campaigns

15 Must-Read Tweets from Top SaaS Marketing Influencers

B2B Marketing Insider

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. Social Media influencers marketing SaaS

Jumpstart your 2017 Marketing Plan with these 10 Tips

B2B Marketing Insider

In January, many businesses sit down to review and renew their marketing plan. But is January really the best time to begin your revisit? Probably not. In fact, now is the time to start reflecting on what worked for you and what didn’t. It takes time to build a good plan, so instead of waiting […]. Content Marketing

Plan 82

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

30 Terms Every Sales and Marketing Professional Should Know

B2B Marketing Insider

The marketing field is always evolving and to succeed, every marketing professional needs to keep up with the latest in industry trends, including its ever-expanding glossary. Marketers are naturally good at talking the talk; it’s kind of in our job description. Fortunately, these terms are pretty straightforward, you just need a little context to get […]. Content Marketing

Field 94

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […].

What You Need To Know About Content Personalization (And The Technology Behind It)

B2B Marketing Insider

Today’s consumers are tired of irrelevant marketing content they don’t want or need. With so much content being created by brands every day, consumers are becoming extremely selective about what they choose to read and ignore. That’s why I believe one of the content marketing trends we’ll see in 2017 is a move to more […]. Content Marketing

5 Ways Marketing Automation Builds True Customer Loyalty

B2B Marketing Insider

It seems that somewhere along the way, customer loyalty became a forgotten objective of the marketing strategy. We focus on getting customers, and lots of them, through various methods, and often at any cost. But the cost of acquiring a new customer is five to twenty-five times higher than the investment required to keep an […]. Content Marketing

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

Infusing SEO Into Your Content Marketing Strategy

B2B Marketing Insider

Most search marketers would agree that content marketing is an essential cog in the wheel of SEO. Exceptional content that delivers value and purpose can earn links naturally, fueling a website’s authority and overall ranking potential. When content marketing strategies are infused with subtle layers of SEO and keyword targeting, the potential to realize greater […].

SEO 101

50 Must-Know Statistics to Improve Your Lead Generation Strategy

B2B Marketing Insider

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […]. Content Marketing

15 SEO Tips And Tricks To Improve Your Content Marketing

B2B Marketing Insider

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […]. Content Marketing

SEO 154

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. The Headset Hottie.

Insert 118

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. Content Marketing

The Great Big List of Twitter Lists, Ideas, and Tools

B2B Marketing Insider

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

List 133

Top 8 Digital Marketing Myths

B2B Marketing Insider

By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […]. Content Marketing

Words 91

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Content Marketing Trends That Will Rule 2017

B2B Marketing Insider

Making predictions for an industry as fluid as content marketing is rarely a good idea. Chances are that you will have more misses than hits and that those misses will be far more eye-catching. Still, it can be difficult to resist the temptation to give one’s predictions about what is going to happen and that is […]. Content Marketing predictions trends

Rules 84

WTF Does Mark Hamill Know About Content Marketing?

B2B Marketing Insider

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […]. Content Marketing

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

Trends 132

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Here’s Why I Didn’t Engage With Your Content

B2B Marketing Insider

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. Content Marketing

9 Content Marketing Tips For Highly Regulated Industries

B2B Marketing Insider

Whether you are working for a company in health care, pharmaceuticals, finance, insurance or alcoholic beverages, developing a successful content marketing program within a highly regulated industry is hard. But it’s not impossible. While there may be more stringent rules to follow in order to secure legal approvals, there are many best practices you can […]. Content Marketing

What Successful B2B Content Marketers Are Doing Differently [Research]

B2B Marketing Insider

62% of B2B marketers say their organization’s content marketing efforts are much more or somewhat more successful compared to a year ago. This was just one of the key findings from the seventh annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs released last month. This year’s study […]. Content Marketing

10 Hacks for Content Marketers Who Have Little Time

B2B Marketing Insider

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. That is a wonderful opportunity, to say the least. People […].

Social 118

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.