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B2B MARKETING INSIDER
JUNE 9, 2011
Will Content Strategy Save Marketing?
The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B Marketing plans and you’ll find a significant amount of outbound activity working harder and harder to achieve decreasing results. Today’s buyers are clearly in charge. What can save marketing?
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B2B MARKETING INSIDER
AUGUST 2, 2012
The Top 9 Social Networks For Businesses
Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? In their research, Ignite documents the growth rates, demographics and top countries of 59 social media networks. Maybe.
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B2B MARKETING INSIDER
JANUARY 8, 2013
20 B2B Marketing Blogs You Need To Read
When I created my own B2B Marketing Blog almost 3 years ago, I looked out across the blogosphere and asked “what do I have to say that is unique, valuable and helpful?” ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. made a lot of mistakes and learned through a ton of trial and error. The Best B2B Marketing Blogs. Follow Eric.
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B2B MARKETING INSIDER
OCTOBER 24, 2012
31 Easy Ideas To Create Content Your Customers Want
If you are trying to recruit social ambassadors for your business, you will undoubtedly run into the challenge from your colleagues that they don’t know what to write about. We have already established that content marketing is seen as important but marketers have been slow to act. And you don’t need to sacrifice quality. 31 Easy Ideas To Create Content Your Customers Want. “). Photo Source.
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B2B MARKETING INSIDER
SEPTEMBER 13, 2012
What Is A Content Strategy And Why Do You Need It?
Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies. Some of the sessions were very specific to content approaches, such as Joe Chernov and Todd Wheatland ‘s sessions on slideshare and the opportunity with video content. What is Content Strategy?
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B2B MARKETING INSIDER
JANUARY 24, 2013
Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.
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