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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of  the age of ad blocking. think we’ll see a massive correction in the advertising market. Ads we are willing to pay an ad blocker to avoid. This will drive an increase in content marketing budgets. But what the heck do I know? Carlos Hidalgo. 1.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

Content marketing is still one of the hottest topics on the minds of marketers. And And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. Content Marketing

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The Top 3 Trends in Content Marketing Right Now

B2B Marketing Insider

Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction. […]. Content Marketing

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5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].

The 12 Hottest Tools for Content Promotion

B2B Marketing Insider

Content marketing is nothing without good promotion. There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. It doesn’t work that way. Promotion was important before content marketing […]. Content Marketing

Why Customer-Focused Content Should Be A Priority

B2B Marketing Insider

There’s a shift happening right before our eyes. Research notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on company-centered messaging. Now, businesses must cater fully to their audience. And simply replacing a few words in your existing content […].

5 Ways User-Generated Content Amplifies Your Social Media Strategy

B2B Marketing Insider

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing […]. Social Media Social Media Campaigns

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

B2B Marketing Insider

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […]. Social Media LinkedIn LinkedIn Marketing linkedin social selling social selling

WTF Does Mark Hamill Know About Content Marketing?

B2B Marketing Insider

This year’s Content Marketing World features a keynote from Mark Hamill, who played mythic hero Luke Skywalker in Star Wars. But what does Mark Hamill (or Luke Skywalker? Or Star Wars?) have to do with Content Marketing? I’ve asked this question before and came to some surprising conclusions. In short, content marketing can only succeed when […]. Content Marketing

Content Marketing Lessons From BuzzFeed [Study]

B2B Marketing Insider

BuzzFeed gets a lot of hate for its clickbaity titles and silly articles. But you can’t argue with the fact that BuzzFeed is one of the most popular websites in the US and around the world. The site boasts a whopping 7 billion views every month, with over 200 million unique visitors worldwide. So what’s […]. Content Marketing

Personalization Is The Future Of Content Marketing

B2B Marketing Insider

It’s becoming harder and harder to reach today’s consumers. Almost every marketer is creating and sharing new content about their brand every day. good content strategy with an effective distribution plan no longer guarantees that your content will get seen by your target audience. So how do you make sure the content you’re producing […]. Content Marketing

4 Ways to Survive a Social Media Disaster

B2B Marketing Insider

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message. Businesses aren’t usually prepared to handle the intensity of a full-scale online […].

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

11 Overused Stock Photos to Ban From Your B2B Marketing

B2B Marketing Insider

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. The Headset Hottie.

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50 Must-Know Statistics to Improve Your Lead Generation Strategy

B2B Marketing Insider

With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes to achieving your marketing goals. Done right, a successful lead generation strategy will […]. Content Marketing

The Great Big List of Twitter Lists, Ideas, and Tools

B2B Marketing Insider

I love lists. When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off. But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]. The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on Marketing Insider Group.

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15 SEO Tips And Tricks To Improve Your Content Marketing

B2B Marketing Insider

On his Quicksprout blog, Neil Patel once compared content marketing and SEO to “peanut butter and jelly,” saying, “you can eat them on their own, and they are delicious… but what happens when you combine them? They complement each other, right?” Even if, for some unfathomable reason you don’t actually like peanut butter and jelly sandwiches […]. Content Marketing

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Here’s Why I Didn’t Engage With Your Content

B2B Marketing Insider

Content creation can sometimes seem like throwing a penny into a wishing well; you get your hopes up, toss your penny, and then watch it float to the bottom, lost among hundreds of other pieces of change. And now there are more pennies in the content marketing wishing well than ever. According to the Content […]. Content Marketing

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

With so many blogs and articles out there on the latest and hottest content marketing trends, technologies, channels and tools, how do you keep up and know which ones you should be paying attention to? The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group. Content Marketing

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10 Hacks for Content Marketers Who Have Little Time

B2B Marketing Insider

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. That is a wonderful opportunity, to say the least. People […].

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Top 10 B2B Marketers to Follow for Expert Insights

B2B Marketing Insider

What does it take to climb the ranks of high-profile B2B marketing experts? Opinions vary, but most marketers agree on one important element, and it has nothing to do with education or qualifications. B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. So what exactly gives their […]. Content Marketing

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

B2B Marketing Insider

With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […]. Content Marketing

Improve Your Content Marketing Strategy With These 7 Tips

B2B Marketing Insider

With all the blogs, social media posts, eBooks, whitepapers, and videos you create, how do you make sure you are achieving the right results with your content marketing? You probably have a few metrics you’re tracking to measure how well your content is performing. You may also have a publishing schedule and a list of content […]. Content Marketing

8 Tips on Creating Content to Be Shared on Social Media

B2B Marketing Insider

Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. Without superb content, you won’t promote your brand in a good way. You realize you need high-quality articles, blog posts, […]. Content Marketing

Use Marketing Automation The Right Way

B2B Marketing Insider

Several days ago, Mitch Joel, who is the President of Mirum, wrote a compelling piece on the misuse of marketing automation. could not agree more with his statements made in the article about how so many organizations are using marketing automation (and many other marketing technologies) in the wrong way in an attempt to […]. Content Marketing

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

10 Examples of Awesome Landing Pages that Convert

B2B Marketing Insider

To lead more users to your products, you need to create a showstopping landing page. To do this, you’ll need to consider your audience, your call-to-action, the product or service, and your niche. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. If you can marry this with visually […]. Content Marketing

10 Ways To Lose a Lead

B2B Marketing Insider

Are you inundated with articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves […]. Demand Generation

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

B2B Marketing Insider

I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view of prospects inside targeted […]. Social Media

Top 8 Digital Marketing Myths

B2B Marketing Insider

By Kristel Joy Nisda, Digital Marketing Philippines Myths, myths, myths everywhere. Sure enough, every industry shares their own legends that somehow people are still inclined to cling on. But in digital marketing? It really sounds ridiculous since the word “digital” and “myth” seems to be a weird juxtaposition with each other. But worry not, because we are […]. Content Marketing

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

The Difference Between B2C and B2B Content Marketing

B2B Marketing Insider

A huge chunk of what I talk about relates to content marketing. talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]. Content Marketing

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Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

What are the top content marketing blogs you read every day? This is a question I get asked, just about every day. And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. In full disclosure, I list my own site at # 21. For real.

How to Use Storytelling to Engage and Persuade Consumers

B2B Marketing Insider

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. Content Marketing Engage Consumers Persuade Consumers Storytelling

LinkedIn Marketer Shares Her Top Tips For Content Marketing Success

B2B Marketing Insider

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. But with so many […]. Content Marketing

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.