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The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

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The Psychology of Colors in Content Marketing

B2B Marketing Insider

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average. In turn, sites that rely on content marketing tactics like blogging need to use images to help break up the text and give their readers’ eyes a break. […]. Content Marketing

5 Bold Ideas for Content Strategists in 2017

B2B Marketing Insider

You’re a high-level thinker. A problem solver. And a communicator worth an audience’s attention. So, you understand why bold ideas matter in content strategy. Without the vision to think bigger and better, companies usually get lost in content shock. People used to vote with their wallets, and now they vote with their time. If you […].

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

9 Digital Marketing Lies You Should Stop Believing

B2B Marketing Insider

We all lie to ourselves in one way or another. And this is equally true in Digital Marketing. Fortunately, we are facing the truth that consumers don’t want our banners or need our ads. We know those aren’t helping anyone. We are also facing the truth that marketing has value. And executives expect to see us deliver […]. Content Marketing

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20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Ads we are willing to pay an ad blocker to avoid. This will drive an increase in content marketing budgets. But what the heck do I know? Carlos Hidalgo.

If Your Content Isn’t Customer-Focused It’s Not Making an Impact

B2B Marketing Insider

Dear marketing professional, meet your new (very demanding) boss. Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience, customers are 5X more likely to make a purchase. From visiting your website to learn […]. Content Marketing

25 Content Marketing Stats to Guide Your 2017 Strategy

B2B Marketing Insider

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 […]. Content Marketing

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Master Social Media Marketing in 2017

B2B Marketing Insider

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up? The secret is to embrace the […]. Content Marketing

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The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […]. Content Marketing

Three Reasons Why Your B2B Thought Leadership Fails

B2B Marketing Insider

Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why. The post Three Reasons Why Your B2B Thought Leadership Fails appeared first on Marketing Insider Group. Content Marketing

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Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy

B2B Marketing Insider

The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. The post Think You’re Not Good at Content Marketing?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Why Email Marketing Is Making a Comeback in 2017

B2B Marketing Insider

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […]. Content Marketing

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How Branding Can Make or Break The Customer Experience

B2B Marketing Insider

Branding is the art of influencing customers’ perceptions. For better or worse, customers use these impressions when interacting with your brand. Marty Neumier, author of The Brand Gap, describes branding as “…a person’s gut feeling about a product, service, or company. When enough individuals arrive at the same gut feeling, a company can be said […].

The Top SEO Trends To Watch in 2017 [Infographic]

B2B Marketing Insider

This is a guest post from Jomer B. Gregorio from CJG Digital Marketing The SEO landscape has shifted and developed continuously within the course of 2016. From artificial intelligence to Google Penguin’s much-awaited final update, technology is doing more and more to change how SEO functions and operates. Just last year, Google had multiple updates for […]. Search Marketing

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Lead Nurturing’s Biggest Challenges

B2B Marketing Insider

Lead nurturing is a vital part of B2B marketing because it‘s a key strategy in driving prospective customers towards a purchase decision. When done right, it can eventually turn prospects into loyal customers who can contribute to sustainable revenue for the long run. While they might not be customers from the get-go, prospects turn. Demand Generation

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

28 Experts Reveal The Top Content Marketing Trends For 2017

B2B Marketing Insider

Content marketing is still one of the hottest topics on the minds of marketers. And one of the biggest challenges for CMOs. To help you stay on top of the latest content marketing trends, every year I publish a list of the top trends and predictions we are seeing from around the marketing world. Joe Pulizzi, head […]. Content Marketing

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Make Your Content Marketing Influential by Understanding the Influencers

B2B Marketing Insider

There is another benefit on top of the Influencer Marketing ROI we discussed earlier this week.potential when used for your marketing campaigns. Information. Influencers offer gallons of fuel to keep your marketing fire burning in the form of invaluable insights and knowledge about your customer base and about where your brand’s industry is heading. And that’s […].

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The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

B2B Marketing Insider

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing

5 Ways to Create Super-Addictive Loyalty Programs

B2B Marketing Insider

You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality relationship with your consumers. To reach “cult loyalty” status, like Apple’s fanatics, customers must identify with your brand on a deeper level. And one way to achieve that is through well-developed loyalty programs. It gives your company […].

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Why Most Outreach Emails Suck

B2B Marketing Insider

For most people, email outreach isn’t just difficult—it’s embarrassing. Persuading a blogger, journalist, or influencer is not for the weak-hearted. You only have a few seconds to grab the person’s attention. That’s why crafting an effective outreach email is important. The goal is not to bore the recipient or waste her time. If you do, […].

What Your Competitors Can Teach You About B2B Marketing

B2B Marketing Insider

Successful B2B marketing is a delicate balance of new channels, changing preferences, advancing technology and intense pressure to drive results. To master the art of B2B marketing and help businesses reach their target customer, it’s important to first understand the businesses’ point-of-view. Content Marketing

5 Amazing Ways to Spark B2B Marketing Creativity

B2B Marketing Insider

B2B marketing is the stepchild of the creativity family. Some people consider the B2B industry boring. Every now and then, you will hear executives complaining about how they can’t be creative in their marketing strategies. And how their team struggles to gain customer attention. Well, that’s not entirely true. Yes, we all have restrictions on […].

15 Must-Read Tweets from Top SaaS Marketing Influencers

B2B Marketing Insider

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry. I’ve curated the best tweets from the […]. Social Media influencers marketing SaaS

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Likability Matters: 4 Ways to Make People Like Your Brand

B2B Marketing Insider

You know ‘that guy’? The one that everyone likes? He’s always fun to be around but never pushy. He’s calm, cool and collected when everyone else is stressed, sort of like he knows a secret about life that the rest of us will never figure out. And he always seems to have the answer – […]. Content Marketing

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2017: The Year Attribution and Metrics Become Symbiotic

B2B Marketing Insider

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

10 Stats About Video that Marketers Need To Know

B2B Marketing Insider

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […]. Content Marketing Digital Marketing video

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CEOs To Marketers: CMOs Need To Focus On Revenue Growth

B2B Marketing Insider

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […]. Marketing Strategy

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

7 Vital SEO Trends to Know for Google Rankings in 2017

B2B Marketing Insider

Use these seven SEO trends to improve your Google search rankings in 2017. Let’s face it: Developing an SEO strategy today isn’t easy. With an ever-evolving search interface, real-time Penguin algorithm updates, and also Panda now introduced as part of its core algorithm — Google changes fast. The artificial intelligence system RankBrain is also shaking […].

The 60 Best Marketing Speakers To Rock Your Event

B2B Marketing Insider

When it comes to developing our skills as marketers, content providers and world-class communicators, it helps to learn from the best marketing speakers the world has to offer. Speaking at Marketing Events and Business Conferences is one of the great honors and passions of my career! My goal is ALWAYS to help the audience understand […]. Content Marketing

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5 Marketing Strategies for a Record-Breaking Brand Launch

B2B Marketing Insider

It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he T]he process […].

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Why “White Hat SEO” is Just Another Name for “Beautiful Content Marketing”

B2B Marketing Insider

Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.