Sat.Nov 24, 2007 - Fri.Nov 30, 2007

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Low Cost CDI from Infosolve, Pentaho and StrikeIron

Customer Experience Matrix

As I’ve mentioned in a couple of previous posts, QlikView doesn’t have the built-in matching functions needed for customer data integration (CDI). This has left me looking for other ways to provide that service, preferably at a low cost. The problem is that the major CDI products like Harte-Hanks Trillium , DataMentors DataFuse and SAS DataFlux are fairly expensive.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

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Adding a Feedback Survey to an Email

Anything Goes Marketing

Should you or should you not place a survey (form) in your email? I've seen both positive and negative results and all that I can suggest is to test this for yourself. It's a known fact that forms in emails will not render properly in Outlook 2007 and Hotmail but you may find an increase in conversions for forms directly in the email. Again test this for yourself and let me know how it goes.

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Fox Interactive Media Plans Ad Network Expansion

readwrite

Reuters is reporting that Fox Interactive Media President Peter Levinsohn said Monday that his company is in the discussion stages of creating an ad network, internally dubbed “FIM Serve,” that would service all of News Corp.’s online properties. Eventually, the ad network would be opened to non-News Corp. properties. “We’re well down the path in terms of discussions with some of the other News Corp properties to do ad serving,” Levinsohn said at the Reuters M

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week. Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two.

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Just How Scalable Is QlikTech?

Customer Experience Matrix

A few days ago, I replied to a question regarding QlikTech scalability. (See What Makes QlikTech So Good? , August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. So let me simply discuss this based on my own experience (and, once again, remind readers that while my firm is a QlikTech reseller, comments in this blog are strictly my own.

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SEO is Insanity

WebMarketCentral

If you've been in the business world for any length of time, you've probably seen the following somewhere—in a building lobby, on a website, or on a nicely framed poster in an office: The Definition of Insanity: Doing the same thing, the same way, and expecting different results. Seems reasonable and intuitive, so if you accept that statement as true, you'd also have to accept the logical extension of that statement: If you do the same thing, the same way, you should expect to get (roughly at

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Top 100 Social Media Blogs for 2007

WebMarketCentral

The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0, Industry News, and Social Media and Marketing. The list includes both obvious choices such as JD Lasica's Social Media , Social Media Club , Mashable , The Web 2.0 Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Ente