Sat.Aug 26, 2006 - Fri.Sep 01, 2006

Trending Sources

B2B Lead Generation Blog: E-Book: What Sales Really Needs from Marketing

B2B Lead Generation Blog

the biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in big companies. to be successful, sales and marketing efforts must be better aligned. jill konrath just wrote an e-book

Increase lead generation, improve your contact us form.

Anything Goes Marketing

Wow, ClickZ keeps up the great articles. Another great article on how to make it easier for people to get in touch with you via your Contact Us page. You think that this would be a simple concept but it isn't. Ever see a website that has a million numbers that you should contact? Brian Eisenberg at ClickZ found a great one by a company called Zaaz. How cool is that? Has anyone tried this?

ingage: Newsletter Marketing with a Twist

WebMarketCentral

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. This tool produces interactive documents that look and act like printed publications, with page-flipping and multiple methods of navigation.

Smart Marketing: A tagline tip - An excerpt from my new book Stand Out from the Crowd

Smart Marketing

your company's tagline must differentiate you from your competitors. to find out if yours does, collect three of your closest competitors' taglines and compare them to yours. if your tagline is interchangeable with the other ones

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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People not reading your content? Here are some headlines that work

Anything Goes Marketing

Marketing Sherpa released a case study this week that looked at how CareerBuilder.com increased its click-through rate by writing more informational content that its readers could appeal to. Here are some of the top headlines that resulted in high click-through rates: #1. Headlines with numbers "7 Tips for Improving Your Cashflow" "Top 10 Interview No No's" "Top 10 Recruitment Myths -- Busted" "Top 10 Sales Killers" "5 Traits of Great Leaders" #2. Stories with a controversial angle "Are Your Employees Telling the Truth?" Chad H.

Email marketing tip - break out your lists

Anything Goes Marketing

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Get creative! Keep experimenting and see what works.

Lead generation using white papers

Anything Goes Marketing

How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. He has a number of resources that you can have a look at as well. Do you think that adding white papers to your business blog is a good idea? know that Better Business Blogging has an easy to find sign up for their free white papers. Chad H.

B2B 2

Podcasting Beyond Marketing Sherpa

WebMarketCentral

Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities. Here's our handy guide, including: Surprising data on listener demographics; 3 Mistakes to avoid; 5 Rules for podcast content; 4 Tips to create commercials that get results." I daresn't say any more or I'll get a nasty note from Anne Holland. Access to the Sherpa article is free through Friday September 1, but will cost you a few bucks after that.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.