| | | B2B Marketing Blog | | | | 6 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING BLOG OCTOBER 18, 2011 Public Relations and Social Media after the Recession Over my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018. There has been a 93-percent increase in public relations job listings in the past two [.]. Marketing Public Relations social media social media marketing | B2B MARKETING BLOG OCTOBER 11, 2011 Social Media Marketing and the B2B Brand Advocate There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [.]. content Marketing social media B2B Marketing brand social media marketing | | | | | |
| B2B MARKETING BLOG OCTOBER 25, 2011 Social Media Truths in B2B Marketing I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [.]. Interactive PR Marketing social media | B2B MARKETING BLOG OCTOBER 20, 2011 Ich mochte einen welpen! Translation: I want a puppy! That’s just one of the important phrases my 7-year-old son loaded into my iPhone translation app to prep me for my trip to Vienna last week. That phrase wasn’t very useful (Can you believe it?), but the trip was. was in Vienna to meet with members of the In’ [.]. Marketing B2B Marketing global marketing marketing partners mobile marketing social media | B2B MARKETING BLOG OCTOBER 4, 2011 You want creative website copy…really? (Part II) Last week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.” Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. named three rules in my last post: use active versus passive voice, use first and [.]. content Interactive Interactive PR Marketing Public Relations social media | B2B MARKETING BLOG OCTOBER 6, 2011 What’s your currency in this hyperconnected world? Last week, I attended OMMA Global in New York, one of the largest conferences for the interactive community. The theme was “Media’s Gone Hyperconnected!” Media is everywhere, all the time – on phones, tablets, laptops, and desktops – and so are your prospects. So how do you make the most of these platforms and really [.]. content Interactive social media B2B Marketing B2B PR content marketing online marketing Social Marketing | | | | | | | |
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