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| | BUYEROLOGY
SEPTEMBER 21, 2011 You want creative website copy…really? (Part I)
Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. guess the client/agency [.]. content Creative Interactive
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