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| | B2B MARKETING BLOG
FEBRUARY 14, 2012 Inviting IT to the Sales & Marketing Table
For years, we’ve helped B2B companies better align their sales and marketing teams. When both groups work toward a shared vision and similar objectives, they increase bottom-line performance with more efficient sales operations and profitable marketing activities. Marketing contributes by raising brand preference while generating higher quality leads for the sales team. The sales team [.]. Marketing Sales Web-centric marketing B2B B2B Marketing B2B Sales IT
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