Thu.Dec 15, 2011

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.

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4 Steps to Mobile Marketing Success

Marketing Insider Group

First came digital, then social and now the mobile revolution is taking the world by storm. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years.

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Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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We don’t need a social media ROI model

Biznology

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half. The fact that we are still witnessing the infancy of social technologies leads us to this situation where the ground we’re standing on keeps moving and changing all the time, and very few have been abl

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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

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Should Your PR Firm Be Your Social Business Advisor

Convince & Convert

The folks at Edelman announced today that they have “ Launched Social Business Planning to Help Organizations Create Business Value in a Connected World.” Amongst the big thinkers, social business is elbowing out social media as the business cause celebre. I even co-wrote a book called The NOW Revolution that is in part devoted to the social business transformation.

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How to Create a QR Code in 4 Quick Steps

Hubspot

You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? Get a QR code on those print materials! Although QR codes (quick response barcodes) are no longer brand spankin' new to the marketing scene, they have become more widely utilized, and the barrier to entry is lower than many marketers might think.

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Using LinkedIn for business: Best practices – IV

EMagine B2B Blog

This is the last of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit. It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. In the third installment of this series we looked at how to build your LinkedIn Company Page, and outlined some approaches [.].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control.

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How Effective is Your Facebook Strategy?

SnapApp

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5 Ways Crappy Content Destroys Your Inbound Marketing

Hubspot

We've all heard it a million times: content is king! But not just any content; it has to be remarkable. Low quality content will send you careening into irrelevancy faster than a VH1 reality show, but does anyone know why? Why exactly does low quality content kill your inbound marketing, and how does it do it? Let's break it down to the five major ways (and these are major, guys) crappy content will wreck your inbound marketing.

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Marketing Automation Interfaces Need Radical Surgery

Customer Experience Matrix

Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus! But they’re all still basically the same flow charts that Frank Gilbreth (of Cheaper by the Dozen fame) introduced in 1921 and I’ve been seeing in marketing systems for more than 20 years.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]

Hubspot

Businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media. However, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle can only benefit your bottom line.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Even though the content marketing adoption rate for these companies is at an impressive 83%, I am surprised that it is even that high; the Manufacturing/ Processing indus

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10 Festive Holiday eCards for the Sharing #HoHoHubSpot

Hubspot

Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you. So as you're decorating your tree, wrapping presents, or lighting the menorah, share some laughs and marketing cheer with family, friends, and co-workers with a HubSpot Holiday eCard from the HubSpot Unicorn!

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