The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” In my experience, the problem in these situations is invariably that the content on offer did not align with the types of leads the company was trying to generate.

Paper 175

Paper Sales Qualified Leads Lead Scoring Lead Ranking 175

Writing on the Web

SEPTEMBER 16, 2011

Here’s a checklist for editing your blog content before you publish. For any content that is vitally important, i.e. sales content or articles delivered to clients, I use Barbara Feiner , a professional editor. She not only corrects errors, but evaluates for clarity and flow. But for blog posts and everyday content creation , I put on my editor’s visor, and act like a grumpy newspaper editor with a red pencil.

Wikipedia 155

Wikipedia Content Keywords SEO 155

markempa

SEPTEMBER 16, 2011

Tweet Your success hinges on what you accomplish in the time you have, and that is never more true than these last few months of the year as we all race to meet projections, quotas and sales goals. At our next B2B Lead Roundtable webinar, I will once again be joined by an outstanding in-the-trenches marketer, Pamela Markey, MECLABS Director of Marketing & Brand Strategy.

Webinar Metrics 152

Webinar Metrics Top of Funnel Resources B2B 152

Biznology

SEPTEMBER 16, 2011

Image by Niels Linneberg via Flickr. Search engine optimization (SEO) is not an easy task. We like to act like it’s easy because that’s what everyone (meaning those who want to do it but don’t know anything about it) wants to hear so we, as an industry, often go right along with the charade and talk like it’s something you can do in your spare time.

SEO 117

SEO Internet Marketing Act-On Search Marketing 117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Paid Search Agency

B2B Marketing Traction

SEPTEMBER 16, 2011

Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader.

SEO 113

SEO Press Business Best Practices 113

Hubspot

SEPTEMBER 16, 2011

ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users. Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username.

Promotion 47

Promotion Twitter PPC User-Generated Content 47

Hubspot

SEPTEMBER 16, 2011

Not every lead you generate is "ready to buy," and some leads will absolutely never buy your product. In fact, only 25% of new leads could be considered sales-ready, and upwards of 25% are probably never going to buy from your business. These facts create a question that must be answered: What do you do with the other 50 percent? The answer is simple.

Lead Management 46

Lead Management Lead Scoring Lead Ranking Work Management 46