The Latest from B2B Marketing Blog

Tuesday, July 27, 2010
I think it’s ironic that the season premiere of Mad Men was titled, Public Relations.  For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force.  Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top [.].
 
Thursday, July 15, 2010
Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone – the mobile web browser.
 
Tuesday, July 6, 2010
Employees are your company's ambassadors. Mobilizing them with the right message unify your PR campaign and help to guarantee its success. Ignoring them could spell disaster.
 

The Best from B2B Marketing Blog

Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. By the end of summer I was burned out. So, how do you avoid social media burnout? Be picky.
I think it’s ironic that the season premiere of Mad Men was titled, Public Relations.  For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force.  Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top [.].
Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone – the mobile web browser.
Employees are your company's ambassadors. Mobilizing them with the right message unify your PR campaign and help to guarantee its success. Ignoring them could spell disaster.
In tracking one of my client’s competitors I ran across a press release posted online at trade media outlet. The first sentence read: “XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#. Wastage? Is that fancy waste?

The Latest from the B2B Marketing Community

Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
 
Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
 
Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
 

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Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.