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| Page 1 of 2 | Previous | Next | B2B MARKETING BLOG NOVEMBER 23, 2011 Ruminations on B2B Social Media Marketing While attending last week’s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven’t grasped the power of social media marketing. It’s well-known that about 70 percent of today’s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [.]. Marketing social media Web-centric marketing B2B B2B Marketing | B2B MARKETING BLOG NOVEMBER 7, 2011 The Microsite Effect on Lead Generation When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience’s attention and generating traffic. But the question arises, “Once you peak their interest, how effective in converting these visitors [.]. Interactive Interactive PR Marketing mobile marketing Public Relations social media B2B Marketing B2B PR Branding Christopher Raymond lead generation microsite website | | | | | |
| B2B MARKETING BLOG MAY 3, 2012 Rules of Engagement: 5 tips to ensuring potential clients engage with your Website Never underestimate the value of a web visitor. It’s never just a click. It’s not just a “hit” – it could be your next major customer. But you’ll never land that new client if they “bounce” away after a few seconds, bored and uninspired. That’s why at Schubert Interactive we work so hard to make [.]. Graphic Design Interactive Web-centric marketing Christopher Raymond lead generation SEO social media website | B2B MARKETING BLOG AUGUST 1, 2012 Marketing Communications Explained (with Donuts) Charles Caleb Colton, an English writer in the early 1800s, said that imitation is the sincerest form of flattery. It is in Colton’s spirit that we use donuts to explain the many facets of B2B marketing communications. Derived from Doug Ray’s “Social Media Explained” photo which he shared on Twitter earlier this year, we put [.]. Marketing B2B Marketing Marketing communications | B2B MARKETING BLOG OCTOBER 18, 2011 Public Relations and Social Media after the Recession Over my morning coffee, I was reading through the daily news headlines. came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018. There has been a 93-percent increase in public relations job listings in the past two [.]. Marketing Public Relations social media social media marketing | B2B MARKETING BLOG SEPTEMBER 20, 2011 Mobile Marketing — Take the first step Mobile marketing is getting quite a bit of buzz in 2011, with a lot of research to back up the hype. won’t bore you will all the stats; they are referenced at the end of this post. It’s safe to say that a large number of your B2B prospects are going mobile and checking [.]. content Email Marketing Interactive mobile marketing B2B Marketing content marketing mobile optimized mobile websites QR codes website | | | | | | | |
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B2B MARKETING BLOG | TUESDAY, OCTOBER 11, 2011 Social Media Marketing and the B2B Brand Advocate
There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [.]. content Marketing social media B2B Marketing brand social media marketing MORE >> -
B2B MARKETING BLOG | MONDAY, MAY 9, 2011 Don’t be Anti-Social
Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.]. Interactive Marketing social media Facebook LinkedIn Twitter MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 20, 2011 Reeling in B2B Customers with Video
Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [.]. Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTube MORE >> -
B2B MARKETING BLOG | TUESDAY, OCTOBER 25, 2011 Social Media Truths in B2B Marketing
I guess it’s the blogger’s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. I guess you can tell that I rarely suffer from blogger’s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [.]. Interactive PR Marketing social media MORE >> -
B2B MARKETING BLOG | WEDNESDAY, APRIL 27, 2011 Content Marketing is Key to Branding
Call it publicity, self publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers are spending about a quarter of their marketing budget on its development. Effective B2B marketers are spending 30 percent of their budget on content marketing, while less successful marketers only [.]. Branding Marketing Public Relations content B2B Marketing content marketing MORE >>
- How to keep your blog regular B2B MARKETING BLOG | WEDNESDAY, JUNE 29, 2011
- Customer Value: Driving Features & Benefits to the Next Step B2B MARKETING BLOG | WEDNESDAY, JULY 6, 2011
- Ho, Ho, Ho! We have our tablets, so let’s go! B2B MARKETING BLOG | MONDAY, NOVEMBER 28, 2011
- Is Blogging Dead? B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 23, 2009
- Mobile Tags – Breaking into B2B B2B MARKETING BLOG | MONDAY, NOVEMBER 14, 2011
- Where Agencies (should) Earn their Keep B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 9, 2011
- What’s in Your Marketing Fall Line-up? B2B MARKETING BLOG | FRIDAY, AUGUST 7, 2009
- Inviting IT to the Sales & Marketing Table B2B MARKETING BLOG | TUESDAY, FEBRUARY 14, 2012
- Email Marketing Rule #1: Don’t Tick Off the Target B2B MARKETING BLOG | FRIDAY, JULY 15, 2011
- Is your website true to your brand? B2B MARKETING BLOG | FRIDAY, APRIL 13, 2012
- When Times Get Tough… A Primer on Crisis Communications B2B MARKETING BLOG | MONDAY, JULY 30, 2012
- Was Social Media Your Weakest Link in 2009? B2B MARKETING BLOG | FRIDAY, DECEMBER 11, 2009
- Stirring the b2b mobile stew B2B MARKETING BLOG | THURSDAY, JULY 15, 2010
- Thou Shalt Not “Borrow” B2B MARKETING BLOG | FRIDAY, SEPTEMBER 30, 2011
- Is Your B2B Website Responsive? B2B MARKETING BLOG | THURSDAY, FEBRUARY 23, 2012
- What Can B2B Web-Centric Marketing Do for You? B2B MARKETING BLOG | FRIDAY, NOVEMBER 4, 2011
- Humanizing Your Brand Through Social Media B2B MARKETING BLOG | WEDNESDAY, OCTOBER 10, 2012
- How PR Launched the Computer Industry B2B MARKETING BLOG | TUESDAY, MARCH 5, 2013
- Where has all the credibility gone? B2B MARKETING BLOG | SUNDAY, NOVEMBER 8, 2009
- 404 error pages: Sometimes its not always what you see that’s important B2B MARKETING BLOG | WEDNESDAY, APRIL 11, 2012
- E-mail Marketing Pet Peeves B2B MARKETING BLOG | TUESDAY, NOVEMBER 1, 2011
- New Edutainment options for B2B websites (part 1) B2B MARKETING BLOG | FRIDAY, AUGUST 24, 2012
- A Lesson from Tony Bennett B2B MARKETING BLOG | WEDNESDAY, AUGUST 31, 2011
- Bold Marketing Predictions for 2012 B2B MARKETING BLOG | FRIDAY, JANUARY 6, 2012
- Are your arms too long? B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies B2B MARKETING BLOG | THURSDAY, MARCH 3, 2011
- B2B Lead Generation with Content Syndication B2B MARKETING BLOG | WEDNESDAY, DECEMBER 14, 2011
- Three Key Questions Your B2B Competitive Analysis Should Answer B2B MARKETING BLOG | FRIDAY, FEBRUARY 3, 2012
- What a brand is – and is not B2B MARKETING BLOG | THURSDAY, JUNE 23, 2011
- Content Marketing Budgets Increasing B2B MARKETING BLOG | FRIDAY, FEBRUARY 26, 2010
- B2B Success: Vacuum Maker Collects 40% More Leads B2B MARKETING BLOG | TUESDAY, MARCH 20, 2012
- Ich mochte einen welpen! B2B MARKETING BLOG | THURSDAY, OCTOBER 20, 2011
- Building a Successful Media Campaign B2B MARKETING BLOG | THURSDAY, JANUARY 26, 2012
- You want creative website copy…really? (Part II) B2B MARKETING BLOG | TUESDAY, OCTOBER 4, 2011
- Public Speaking Fears? Time to Get Over It B2B MARKETING BLOG | MONDAY, AUGUST 29, 2011
- Google Changes the SEO Game….Again! B2B MARKETING BLOG | MONDAY, DECEMBER 14, 2009
- PR target #1 – employees B2B MARKETING BLOG | TUESDAY, JULY 6, 2010
- Tips for Managing Negative Comments in Social Media B2B MARKETING BLOG | THURSDAY, JANUARY 19, 2012
- How lower-seeded teams can make B2B’s Final Four B2B MARKETING BLOG | WEDNESDAY, APRIL 4, 2012
- Tweeting Responsibly B2B MARKETING BLOG | MONDAY, OCTOBER 22, 2012
- What’s your currency in this hyperconnected world? B2B MARKETING BLOG | THURSDAY, OCTOBER 6, 2011
- A Hippocratic Oath for PR People? B2B MARKETING BLOG | MONDAY, JANUARY 31, 2011
- Does Your Brand Name Put You in a Bad Light? B2B MARKETING BLOG | THURSDAY, MAY 17, 2012
- Wanted! Online newsrooms with remarkable content. B2B MARKETING BLOG | MONDAY, JANUARY 18, 2010
- LinkedIn. There’s an app for that! B2B MARKETING BLOG | WEDNESDAY, DECEMBER 30, 2009
- Social Media Burnout B2B MARKETING BLOG | THURSDAY, NOVEMBER 12, 2009
- Why some businesses are slow to adopt social media B2B MARKETING BLOG | FRIDAY, NOVEMBER 6, 2009
- Google Wave: Tsunami or Just Good, Fun Surf? B2B MARKETING BLOG | WEDNESDAY, OCTOBER 7, 2009
- Bing – the answer to the question no one was asking? B2B MARKETING BLOG | TUESDAY, AUGUST 25, 2009
- Let’s Get Small B2B MARKETING BLOG | WEDNESDAY, MARCH 31, 2010
- SEO: Not Just for Programmers Anymore B2B MARKETING BLOG | THURSDAY, AUGUST 11, 2011
- There’s nothing B2B can’t do, including Flash Mobs. B2B MARKETING BLOG | TUESDAY, MAY 31, 2011
- Schubert is the Biggest PR Agency in the World B2B MARKETING BLOG | WEDNESDAY, APRIL 13, 2011
- You want creative website copy…really? (Part I) BUYEROLOGY | WEDNESDAY, SEPTEMBER 21, 2011
- Public Relations…According to Mad Men B2B MARKETING BLOG | TUESDAY, JULY 27, 2010
- Are you guilty of language abuse? B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 7, 2012
- Content, Content Everywhere B2B MARKETING BLOG | THURSDAY, JANUARY 21, 2010
- Online video ads for the visually literate society – Rich Media is becoming “richer” B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 25, 2009
- Out with the old, in with the… B2B MARKETING BLOG | WEDNESDAY, SEPTEMBER 30, 2009
- Interruption Marketing…in a Good Way B2B MARKETING BLOG | MONDAY, MARCH 22, 2010
- Would you rather have social media advocates or followers? B2B MARKETING BLOG | FRIDAY, FEBRUARY 25, 2011
- New Edutainment options for B2B websites (part 2) B2B MARKETING BLOG | FRIDAY, JANUARY 11, 2013
- Anatomy of a Video Shoot B2B MARKETING BLOG | WEDNESDAY, NOVEMBER 24, 2010
- LinkedIn IPO… The Day B2B Social Media Goes Public. B2B MARKETING BLOG | THURSDAY, MAY 19, 2011
- This Year’s Super Blow Ads B2B MARKETING BLOG | THURSDAY, FEBRUARY 10, 2011
- Your Very Own Sputnik B2B MARKETING BLOG | WEDNESDAY, JANUARY 26, 2011
- Facebook Going Public B2B MARKETING BLOG | TUESDAY, JUNE 14, 2011
- What’s your Obligation to Practice what you Preach in PR and Social Media? B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
- Crowd Control B2B MARKETING BLOG | SUNDAY, OCTOBER 4, 2009
- Small is the New Big B2B MARKETING BLOG | FRIDAY, AUGUST 28, 2009
- In marketing you need to practice like you play B2B MARKETING BLOG | TUESDAY, SEPTEMBER 1, 2009
- Be willing to brand to a niche B2B MARKETING BLOG | MONDAY, APRIL 26, 2010
- I found a brand message in my pajamas B2B MARKETING BLOG | TUESDAY, FEBRUARY 26, 2013
- Social Media is for Everyone. Need proof? B2B MARKETING BLOG | TUESDAY, FEBRUARY 23, 2010
- Fancy garbage is still garbage B2B MARKETING BLOG | FRIDAY, MAY 7, 2010
- B2B Marketing Personas and Me – A Love Story B2B MARKETING BLOG | WEDNESDAY, FEBRUARY 6, 2013
- New year, same old jargon? B2B MARKETING BLOG | WEDNESDAY, JANUARY 5, 2011
- Bad News for B2B Marketers…NOT! B2B MARKETING BLOG | THURSDAY, FEBRUARY 9, 2012
- The funhouse mirror of client service B2B MARKETING BLOG | TUESDAY, NOVEMBER 3, 2009
- Creating an Online Newsroom B2B MARKETING BLOG | MONDAY, JUNE 8, 2009
- Lesson from a rising marathon star B2B MARKETING BLOG | THURSDAY, AUGUST 20, 2009
- Need Ideas? Top Resources for B2B Content Marketers B2B MARKETING BLOG | MONDAY, JANUARY 21, 2013
- Your brand is everything and everything is your brand B2B MARKETING BLOG | THURSDAY, OCTOBER 28, 2010
- In marketing, it’s the meaning not the messaging B2B MARKETING BLOG | FRIDAY, JUNE 26, 2009
- Do you have good business karma? (Part 2) B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
- From the (former) Editor’s Desk: Pesky PR? B2B MARKETING BLOG | MONDAY, AUGUST 24, 2009
- Marketing Fluff B2B MARKETING BLOG | THURSDAY, MARCH 12, 2009
- The Lazy Web site is at it again… B2B MARKETING BLOG | THURSDAY, MARCH 12, 2009
- Word of the Week – Brand Equity B2B MARKETING BLOG | FRIDAY, MARCH 20, 2009
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