PureB2B

APRIL 25, 2024

Quality content can do a lot of wonders. But what makes good and valuable content? Crosscheck your existing content with this checklist.

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SendX

APRIL 25, 2024

Are you tired of watching your profits get snipped away by high overhead costs and inconsistent client bookings? It's time to take control and give your salon's revenue with a strategy that's been tried and tested: email marketing.

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Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

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Ahrefs

APRIL 25, 2024

Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want swag!).

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

APRIL 25, 2024

Google Analytics 4 offers a plethora of data. But how do you curate it into a dashboard that every stakeholder finds helpful? Simplify the process with Google Looker, using this free template and step-by-step process.

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Martech

APRIL 25, 2024

Weeks before his 70th birthday, my colleague quipped, “I still don’t like being called a ‘senior.’ Unless there’s a good discount attached.” The joke leans on an aging, coupon-clipping stereotype that should be retired. My boomer colleague is part of an adaptable, active, tech-forward cohort who cannot be overlooked, largely because they also hold more than half of America’s wealth.

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Square 2 Marketing

APRIL 25, 2024

Raise your hand if you love change! It’s hard to commit to long-term goals if they mean a big shift in routine, whether you’re working on a healthier lifestyle or building a coordinated revenue generation system. Say you set some new priorities at the start of the year. Even if you push through the midwinter temptation to drift away from your goals, by springtime, it’s easy to coast.

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HG Data

APRIL 25, 2024

[This interview on HG Insights’ Technology Intelligence originally appeared in MarTech Edge, a digital publication that covers anything and everything that happens at the crossroads of marketing and technology.] ————— HG Insights has been hailed as the authority in Technology Intelligence; what role does TI play in helping sales and marketing teams improve overall performance?

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Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. In addition, 41% are increasing the number of channels used for marketing; 42% estimate they are increasing the number of marketing tactics used.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Unveiling the Impact of Digital Sales Rooms on B2B Buyer Experience Revolutionizing B2B Sales with Digital Sales Rooms In this episode,

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Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? This can change many things, including price, customer service, contract enforcement and more. Here are 10 things that will let you be proactive if this happens. 1. Know what you need and why. The most important thing is to understand why you are using the solution in the first place.

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Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. This can lead to business growth — even when you’re not at your best. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

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illumin

APRIL 25, 2024

Over-the-top or connected TV? It’s time to clear the air and understand the differences between the two marketing phenomena. It’s a common misconception. Even the average marketer still falls trap to this typical confusion of distinguishing between OTT and CTV. Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work. While it might seem daunting, getting started with AI for small business is actually much simpler than it seems.

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Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Read on for our take on these events and the insights we’re still buzzing about this week. Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. It started off with a 5k run and concluded with a sunset cocktail hour.

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Lake B2B

APRIL 25, 2024

Role of Segmentation in B2B Targeted marketing campaigns In B2B marketing, understanding your audience is essential. One powerful tool in achieving this understanding is segmentation — the process of dividing your audience into distinct groups based on shared characteristics or behaviors.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sana Commerce

APRIL 25, 2024

92% of B2B leaders have at least one frustration with their commerce tool: from requiring high levels of maintenance, to not accounting for the complexity that characterizes the businesses of so many product sellers. So, how do successful B2B businesses win online? Simple — by leveraging powerful B2B-first web stores that boost revenue and save them time.

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ClickDimensions

APRIL 25, 2024

A seasoned marketer’s bread and butter is email marketing. Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. Knowing all the pieces which go into the puzzle of a successful email (or email campaign) can be hard to stay on top of, especially for already busy ma

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Lead Forensics

APRIL 25, 2024

We all know that our best prospects are our existing clients; so, we need to ensure we’re building a customer obsessed culture. After all, customers stay loyal to companies based on the experience they receive, according to SuperOffice. Whether they’re on your website looking for help and advice, exploring other available products and services , or simply looking for a contact detail… Lead Forensics alerts you of the visit in real-time, enabling you to deliver instant, relevant and unbeatable cu

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Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. Unlike traditional methods that rely on manual negotiations and ad placements, programmatic advertising leverages algorithms and real-time bidding to purchase ad inventory across various digital channels.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Mereo

APRIL 25, 2024

Would you believe your organization was capable of predicting its own future — guiding your teams to make not just better but the best decisions? Big data has long since entered B2B selling operations in full force. For good reason too: The right data promises insights that can help your leadership make better decisions and reach (or surpass) your goals.

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Valasys

APRIL 25, 2024

As businesses gain more customers, they have more people trying to reach them to make inquiries, provide feedback, or make complaints. Traditionally, companies had one mode of contact, which could be phone calls or email. This does not bode well in the current business landscape because customers will be stuck in a queue waiting for their turn to talk to a customer support staff.

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Madison Logic

APRIL 25, 2024

Marketing and sales teams can default into thinking once the deal is signed, the hard work is done. But the reality is, the real return on investment (ROI) begins at the dotted line. Acquiring new customers is not only five times more expensive than retaining existing customers , but there’s only a 5-20% chance of closing a sale. Yet existing customers, according to Paul W.

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Valasys

APRIL 25, 2024

Digital marketing is a term all businesses are familiar with. But are you confident that you know everything about it? Well, if you are still thinking about creating a page or an e-commerce website, you need to catch up with the real world. Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies.

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Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

APRIL 25, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. Google Analytics can be intimidating. Sure, there are baseline metrics like visitors and views, and you can watch the numbers rise and fall over the months, but do you know what those numbers are really telling you?

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Valasys

APRIL 25, 2024

In the modern business landscape, where competition is fierce, and customer expectations are higher than ever, businesses are increasingly turning to technology to enhance their customer interactions. This shift is especially pronounced in the B2B sector, where the complexity and longevity of relationships can benefit significantly from advanced technological interventions.

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Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. But achieving this is often easier said than done. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. On March 13th, industry leaders gathered to tackle these challenges and identify fixes.

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