Tue.Jul 26, 2016

B2B Lead Generation Blog

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5 Things You Can Do To Improve B2B Lead Generation

B2B Lead Generation Blog

B2B Lead generation is rapidly changing process for companies with the advent of MarTech. . Join me Thursday, July 28 at 10 am PST for an exclusive webinar. I’ll be sharing where B2B marketers can focus and what on the “best few” things they can do to improve their b2b lead generation efforts immediately. Register for “5 Things You Can Do Immediately to Improve your B2B Lead Generation.” ” In this session you’ll learn what you can do to improve the following: How to get sales and marketing collaborating with these questions. Nurture leads more effectively.

I’m an influencer, pay me more!


Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel,  Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. Lucky for me, a major focus of our time together was influencer marketing. Kindness opens many doors online.

How to Get Subscribers for Your B2B Email Newsletter [And How Not To]


If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. So in addition to our articles on B2B newsletter strategy and B2B newsletter content ideas, we wanted to give you a toolkit of tactics for how to get more subscribers. They don’t tag new subscribers so they can evaluate their list-building tactics later. Don’t buy subscribers.

How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform. When it comes to finding the backbone of e-commerce – the software to run it – there is a lot to consider and prioritize before moving forward with any solution. That is an easy one, ALWAYS. Can you highlight some best practices for companies considering an e-commerce platform?

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Seven Best File Sharing Tools


Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. FTP sites were the most common alternative, but these were often cumbersome to access and use. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., Google Review Count:  699,000.

Do You Need to Worry About CAN-SPAM Lawsuits?

Modern B2B Marketing

Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. Th e opinions presented in this blog do not necessarily reflect the opinions of Marketo. Unfortunately, I don’t really need to introduce the idea of spam to you. How CAN-SPAM Works, and What it Requires. No deceptive or misleading subject lines. Wrong. .

Predictive Toolbox: How To Use Predictive in B2B Marketing


Nowadays, B2B marketers are tasked with various challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. Marketers find themselves asking important questions about their audience as they invest in new technologies and tools to gather better insights and data. At Radius, we believe Predictive is the answer. – Click to tweet.

How the Personality of a CMO Compares To Others In the C Suite

It's All About Revenue

Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Let's jump right in with a finding. Help or Hinder? The Boardroom.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Should Facebook be regulated?

grow - Practical Marketing Solutions

Should children be exposed to graphic violence on Facebook without your knowledge and consent? Is it a widely-available broadcast channel like TV that should be regulated, or is it something different? The social web has created amazing opportunities to learn, discover, connect, and have fun. Facebook’s “terror policy” is pretty weak. Should Facebook be regulated? Or, is it?

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B2B Marketing Calls-to-Action: Best Practices by Channel

B2B Marketing Insider

In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. Plus, we’ll exhibit some great examples of each to inspire your […]. Content Marketing

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

It’s a scene that’s played out so many times in my marketing career. It was dawn and I reach my destination, a block of office buildings surrounded by construction of modern, glass high-rises. Through the window, the morning light shone in, and I sat quiet, alone, and focused. I was gearing up for what felt like the biggest campaign of my life—yet again. The Prodigal Marketer Returns.

Getting Started with Live Streaming


So, you’re thinking about setting up a live stream, but you don’t know how to get started? Well, worry no more. We’ve got you covered. Live streams can range from a simple talking head video featuring your charismatic CEO, to a full-fledged production featuring a dozen audio and video feeds, lighting, special effects, and cuts to commercial breaks. These are: 1. Video Camera. This is a no-brainer.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Why Personalization Is A Must For The Mobile Customer Experience


You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic. Cognitive Technology

The Brand Marketer’s Guide to Social Media Advertising


What are you doing to ensure you’re getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer. But are you spending your budget efficiently? And how are you measuring the impact. The post The Brand Marketer’s Guide to Social Media Advertising appeared first on Opentopic. Cognitive Technology

3 Important Takeaways from DGR’s Lead Scoring Survey Report (and Implications for Content Marketing)

B2B Marketing Insider

Demand Gen Report recently released new data on the current state of lead scoring, which spotlighted some important insights marketers need to know. From the overall effectiveness of lead scoring to the importance of team collaboration, the data point to a few key areas for improvements that can make this aspect of lead generation much […]. Content Marketing

Spice Up Your Emails With Animated GIFs

Vertical Response

Are you bored with your email marketing? Does it lack pizazz? Draw inspiration from social media, and spice up your emails with animated GIFs! GIFs can be used for a variety of situations such as promotions and tutorials. Within an email, it can be an effective way to add animation to entice individuals to engage with and arrive on your landing page. But what is a GIF? How to Create GIFS.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

This Month in Interactive Content: The Best of July


The definition of “interactivity” is tough to pin down because it can be implemented in so many different ways. There is no right way or wrong way to make use of interactive content on your website. The point of interactivity is to get your audience more engaged with your content and, thus, with your company. If you can do that, your interactive experiment was successful. Who : The Washington Post.

Explaining the B2B Fractional CMO in Terms My Mom Can Understand – Part I


I - Debra Marie Collins (my maiden name) - was a very pampered child. Don’t get me wrong, I had a very middle class upbringing and wasn’t necessarily spoiled with material things. I was spoiled with love that continues to this day, especially from my mom. Some days, I work from her house just to spend precious extra time together. Then I hear, “Well, I don’t know what she does… It’s strange.

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What Does the Future of Marketing Have in Store?


This post, What Does the Future of Marketing Have in Store? written by Ana Gotter , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! Marketing today looks very different than it did fifteen years ago, but it’s surprising how different best marketing practices look today even when compared to the last few years. Learning Lessons of Marketing Past.

How Thought Leadership Marketing Can Generate Referrals for Your Firm

Hinge Marketing

Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? If you answered the latter, then you understand that knowing your clients’ perspective is critical in building a reputation that generates referrals. In fact, our research indicates that a significant number of referrals are driven by a company’s general reputation.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

50 Reasons Why We Cannot Change

Type A Communications

July 26, 2016 One of the biggest hurdles for marketers to clear is getting their organization to accept change. To be success at content marketing means that people need to. read more. Change Management

How Did Ryan Maher Meet the Love of His Life?

Haley Marketing

By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Ryan Maher, a Marketing Consultant on our team, is into: HIT: Avid Improvisational Music Fan. Where do I start?

Infer Scores Now Available in Marketo Sales Insights


We’re excited to share that Infer Scores are now integrated with Marketo Sales Insights to give more reps visibility into their best-fit prospects so they can close deals faster. Once Infer is configured with your Marketo instance, any administrator can edit the standard setup for Sales Insights. How to Use Infer Scores in Marketo Sales Insights. Click the Sales Insight option.

Tradition Meets Innovation Hands On

Experience Marketing Insights

How event marketers can let their inner artist channel creativity

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Were our 2016 digital marketing predictions right?

Connecting Element

We revisit the predictions our team made back in January to see how accurate they were…. The post Were our 2016 digital marketing predictions right? appeared first on Connecting Element.