Wed.Aug 24, 2016

B2B Lead Generation Blog

Trending Sources

How to select the perfect B2B data vendor

Biznology

Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation. The data product. Criterion. Considerations. Quantity.

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What a Buyer Wants: Personalized Advice, Business Value and ROI

The ROI Guy

For corporate web sites and marketing content, respondents indicated the need for “relevant content that speaks directly to them and their company.” In fact, 69% said it was “very important,” while 27% said it was “somewhat important.” From these results, one can see that one-size-fits-all white papers, the crack cocaine of content marketing, don’t cut it any more. What can you do for me?

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6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Modern B2B Marketing

Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. But how can you get started?

Why So Many Email Marketers Are Worried About Spamhaus

It's All About Revenue

The talk this week in Deliverability has centered around a rash of Spamhaus listings. The narrative is that someone set off a massive number of “list bombs” (entering tons of email addresses at sites without CAPTCHA or Confirmations) which targeted websites that didn’t have any confirmation capabilities. Those addresses were then added to the lists of those sites. No Denying It.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Ways to Control Your Email Addiction [Infographic]

Hubspot

If you're among the 50% of us who check email from bed when we should be sleeping, then you know: We, as a society, are completely addicted to our email. And you can chalk it up to dopamine -- the neurotransmitter that makes us keep doing stuff that feels rewarding. Back in the day, those were things like eating, or having a nice conversation. So we repeatedly check it, hoping for the same reward.

What You Need to Know About Email Feedback Loops

Act-On

Working in the email marketing industry I have often heard the term “feedback loop” thrown around casually. myself have used it quite loosely with my clients, disregarding the fact that many email marketers are unaware of what feedback loops (or, simply put, FBLs) actually are and how they can affect their email marketing efforts. Every discipline has its own definition of “feedback loop.” Comcast.

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See You at Content Marketing World

NetLine B2B Marketing

It’s time to make your content work smarter, not harder. In two weeks the top minds in marketing will come together in Cleveland for the largest content marketing event on the planet…and we want to know — will you be there? We believe in the power of content (especially when it comes to b2b demand generation), and we are thrilled to be surrounded by marketers who feel the same way we do. Booth #44.

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8 Tips for Creating an Email Newsletter Your Subscribers Will Love

Opentopic

business2community.com – Running a successful business involves more than just promoting and selling a product. For your company to thrive, you must establish relationships with customers that continue after the sale. Email newsletters can help you connect with your customers. To be effective, newsletters must be carefully crafted and offer something of value to your customers. Today’s consumers are highly. The post 8 Tips for Creating an Email Newsletter Your Subscribers Will Love appeared first on Opentopic. Brands & Marketers

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Exceed Customer Expectations In The New Age Of Personalization

B2B Marketing Insider

The age of personalization is here and you are either matching demands of consumers or encouraging them to do business elsewhere. According to a new study from Accenture Interactive more than 9 in 10 companies are struggling to deliver digital customer experiences that exceed their customer expectations. Further, only 7% say their companies actually do […]. Marketing Strategy

5 Tips To Rock Your Snapchat Marketing

B2B Marketing Insider

With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […]. Content Marketing

3 Essential Marketing Skills that Drive Growth in Professional Services

Hinge Marketing

Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious. At the highest level, digital marketing gets top priority. Marketing Skill #1: SEO.

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Hacking Audience Attention Spans With Interactivity

B2B Marketing Insider

According to new data, the average human attention span hovers around eight seconds. What’s more: That’s down from 12 seconds since the beginning of the mobile era. Even goldfish have longer attention spans than the average human at this point in time (nine seconds)…which is strange to imagine. What’s happening to our ability to focus? […]. Content Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

A reasonable plan to scale content marketing efforts

grow - Practical Marketing Solutions

By Brooke Sellas, {grow} Contributing Columnist. question: How can I scale content marketing efforts? have tasks assigned to myself in our project management tool that ping me each month about creating more in-depth content. I’m constantly resetting due dates and putting this off. Are you in the same boat? Hopefully, it helps you too. Scale Content Marketing With A Solid Foundation. Repeat.

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American Recruiters Strives to Be Better With New Custom Website

Haley Marketing

American Recruiters, headquartered in Parkland, Florida, happily announces the launch of its new custom website with the goal of helping its candidates and clients Be Better. This comprehensive recruiting website will certainly attract – and retain – more visitors to americanrecruiters.com. Looking for a website that is designed to inform, convince and help out new prospects?

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive b2b

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it?

Are You a Master Video Marketer? Find Out in This 2-Minute Assessment!

Vidyard

If you’re reading this post, you’re probably already using video. We’d even bet on it. But that’s not really a big bet to take when 87% of online marketers use video today and 96% of B2B organizations are leveraging video marketing content. The only thing is, ‘using’ is a pretty loose term. There’s a broad spectrum in the use of video in marketing. and generating leads or tracking ROI from video.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts. Target Scoring isn’t just any use of predictive analytics, which can also include things like finding surges in content consumption (used to identify intent) or recommending the best content to send an individual. An ABM program can easily get started using that list.

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7 Steps To Creating The Best ABM Campaign Ever With Advocacy

Influitive b2b

Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your advocates’ personal connections and stories. But how do you do it? The post 7 Steps To Creating The Best ABM Campaign Ever With Advocacy appeared first on Influitive.

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When There’s Too Much in the Tool Box

LeanData

It’s never a good feeling when you’re working on a job and you don’t have the right tool. But these days in the B2B sales tech space, that really should never be a problem. The marketplace has been inundated with sales solutions designed to make every facet of a reps’ job easier and enable businesses to sell in a more structured, efficient manner. It’s giving them headaches. Shiny Toy. Tweet this.

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3 Ways to Boost Your Sales With an ROI Calculator

SnapApp

If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. So you know that an ROI (return on investment) calculator improves the customer experience with 100% user-driven content. What you might not know is that an ROI calculator can actually boost your sales in three ways. 1.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

5 Ways to Improve Your Reach on Facebook

Opentopic

socialmediatoday.com – Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Brands & Marketers

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Why Great Content Is a Must For ECommerce Blogs

Opentopic

tgdaily.com – Everyone knows what the biggest e-commerce websites in the world are – Amazon, Alibaba, EBay and so on. These websites are so big that they need no advertisement or any other kind of marketing. They are entities that exist in and of themselves. They have grown to such an extent that they cannot fail. For those who are. The post Why Great Content Is a Must For ECommerce Blogs appeared first on Opentopic. Marketing - eCommerce

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Graduate Recruitment Consultant – Top Technology Businesses job with NEXT VENTURES

Opentopic

You need to sign in or create an account to save Are you looking to build a career in an industry where your earnings are dependent on the work you put in? What about the opportunity to work with some of the most reputable global brands in a fast paced autonomous environment? Have you thought about how quickly you’d want. The post Graduate Recruitment Consultant – Top Technology Businesses job with NEXT VENTURES appeared first on Opentopic. Brands & Marketers

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ZYSUN Women’s Nylon Washable Light Weight Travel Backpack – black for only $16.09

Opentopic

edealinfo.com – Search by Merchant: 1-800-BASKETS.com com 1-800-Flowers.com com 101Phones.com 123Inkjets.com 13 Deals 1Sale.com 1stinCoffee.com 2020ave.com 2Modern 39DollarGlasses.com 3D Laser Gifts 3Tailer 42nd Street Photo 48HourPrint.com 4checks.com 5.11 Tactical 6pm.com 7 For All Mankind A Pea In The Pod A4C Abcink.com Abercrombie & Fitch Abes of Maine Abt Electronics Academy Sports + Outdoors Accorhotels.com Ace Hardware Acer AcousticSoundDesign.com Adidas Golf adidas.com Adorama.com. appeared first on Opentopic. Marketing - Financial Services

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Monitoring Customer Experience: A Holistic Approach for Business Success

Opentopic

Customer experience is more important than ever. Businesses that aren’t focused on delivering on the promise of good customer service are seeing their customers leave in droves. In fact, 66% consumers will switch companies if they have a bad experience, according to a report by Accenture. Because today’s consumers are so fickle and because they has access to a variety. The post Monitoring Customer Experience: A Holistic Approach for Business Success appeared first on Opentopic. Brands & Marketers

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Asus Flip 15.6? HD 2-in-1 Touchscreen Laptop with Intel Core i5 5200U / 6GB / 500GB / Win 8.1 for only $399.99

Opentopic

edealinfo.com – Search by Merchant: 1-800-BASKETS.com com 1-800-Flowers.com com 101Phones.com 123Inkjets.com 13 Deals 1Sale.com 1stinCoffee.com 2020ave.com 2Modern 39DollarGlasses.com 3D Laser Gifts 3Tailer 42nd Street Photo 48HourPrint.com 4checks.com 5.11 Tactical 6pm.com 7 For All Mankind A Pea In The Pod A4C Abcink.com Abercrombie & Fitch Abes of Maine Abt Electronics Academy Sports + Outdoors Accorhotels.com Ace Hardware Acer AcousticSoundDesign.com Adidas Golf adidas.com Adorama.com. The post Asus Flip 15.6″ for only $399.99 appeared first on Opentopic.

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PHP Web Developer la Digital Advisors – BestJobs

Opentopic

In order to become our colleague, you should be a real team player, flexible and highly responsible. Problem solving skills and attention to detail are highly appreciated as well. In addition, we’re looking for: – Knowledge of PHP, MySQL, HTML5, CSS3 (Media queries, animations/transforms etc), Javascript framework (jQuery, Prototype, Mootools, Zeptojs etc), Responsive web design principles, Cross-browser compatibility and graceful. The post PHP Web Developer la Digital Advisors – BestJobs appeared first on Opentopic. Brands & Marketers

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Tim Berners-Lee tells Facebook it’s wrong about Internaut Day

Opentopic

Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th. The post Tim Berners-Lee tells Facebook it’s wrong about Internaut Day appeared first on Opentopic. Brands & Marketers

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

5 Ways to Improve Your Reach on Facebook

Opentopic

socialmediatoday.com – Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength to look toward the future with some hope. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Marketing - Publishers

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