How Email Marketing Platforms Help Authors Sell More Books
SendX
APRIL 22, 2024
Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.
SendX
APRIL 22, 2024
Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.
SocialPilot
APRIL 22, 2024
Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands?
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Ahrefs
APRIL 22, 2024
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Envy
APRIL 22, 2024
Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Standard
APRIL 22, 2024
A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right t
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).
Salesforce Marketing Cloud
APRIL 22, 2024
When a job opportunity knocks, it can be difficult to prove you’re the one to hire. A one-page resume and a carefully crafted cover letter are important, but they can only go so far to help you get noticed. But hey, you have tech skills. You’re learning Salesforce skills every day. It’s time to create your own website and showcase a your professional portfolio of projects, resume, demo videos, and much more.
DivvyHQ
APRIL 22, 2024
The best content marketers are great storytellers. But if you've been at it for a while, even the most prolific wells can run dry. Replenishing that well to fuel your content marketing efforts is actually easier than you think, if you approach customers the right way. In this post, we reveal a magic question that gets customers talking and dig into why it's so powerful.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Bannerflow
APRIL 22, 2024
Scoot is a Singapore-based low-cost airline that operates as a fully-owned subsidiary of Singapore Airlines. Since its establishment on June 4, 2012, the airline has been offering medium and long-haul flights to various destinations across the Asia-Pacific region at affordable prices. Scoot's catchy slogan "Because Travel Deserves Better" encourages travellers to demand more from their travel experience regardless of pricing.
Martech
APRIL 22, 2024
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas
Acrolinx
APRIL 22, 2024
Discover why readability is crucial for content clarity and learn how to measure, enhance and scale it with automated readability checks. The post Automated Readability Checks for Clear Enterprise Content appeared first on Acrolinx.
Inbox Insight
APRIL 22, 2024
Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Anyword
APRIL 22, 2024
In today’s fast-paced digital world, the integration of marketing technologies and the utilization of analytics are more than just beneficial; they’re essential for crafting effective marketing strategies. Anyword stands at the forefront of this innovation, providing marketers with a suite of tools designed to enhance the precision and impact of their campaigns.
Martech
APRIL 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Visitor Queue
APRIL 21, 2024
In terms of lead generation, compliance with regulatory requirements is not just good practice, it’s a legal requirement. There are different laws and regulations based on where you live that you need to be aware of. If you’re in Canada, you need to be familiar with CASL, or the Canadian Anti-Spam Legislation. Understanding CASL and […] The post What is CASL and How to Ensure Your Lead Generation is CASL Compliant appeared first on Visitor Queue Blog | Identify Website Traffic.
Thinkers360
APRIL 20, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Retail for 2024. Congratulations to all our Retail influencers who participated! Top 50 Global Thought Leaders and Influencers on Retail 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Science Review
APRIL 22, 2024
If your organization wants to improve customer experience, you're ready to define a customer journey map with a Content Science template.
SmartBrief - Marketing
APRIL 21, 2024
Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Marketing leaders face slashed budgets and headcount reductions while the pressure for accelerating revenue increases. It’s time for a reboot and reimagining of the marketing operating model and focusing on the benefits it can bring.
Valasys
APRIL 22, 2024
It’s no secret that the way we watch TV has changed dramatically. Gone are the days when families would gather around the television at a specific time to catch their favorite shows. Now, streaming platforms allow us to watch what we want, when we want, with just a few clicks. This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise.
Optinmonster
APRIL 22, 2024
Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. In this guide, I’ll show you how to generate leads with content marketing, even if you’re not seeing the desired results with it right now.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
APRIL 22, 2024
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Generic campaigns won’t cut it anymore.
Trade Press Services
APRIL 22, 2024
Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. While many business professionals appreciate the power of the written word, they do not understand the science behind it. The ability to engage and persuade an audience through writing is not simply a matter of talent or creativity.
Valasys
APRIL 22, 2024
Getting in front of people and selling auto insurance or making a winning sales pitch is hard. As an auto insurance agent, you have to perform a lot of tasks. Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency.
Blue Flame Thinking
APRIL 22, 2024
It’s not often that you can introduce an entirely new product category to the marketplace. Unless what you’ve developed is truly a breakthrough, you’ll be entering a market with established competitors and existing expectations. The challenge is to stand out and claim a niche that describes your value and appeals to your target audience. New Product Launch When you introduce a new product to the marketplace—especially in a mature market with many players—chances are good that you’ll have some co
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Valasys
APRIL 22, 2024
The ability to generate quality leads is paramount for sustainable growth and success. Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Lead Generation Techniques Lead generation is the foundation of any effective marketing strategy.
Valasys
APRIL 22, 2024
If you have a business and want to stay competitive in today’s market, you must generate new leads. Thankfully, technology advances at an incredible pace, and a lot of businesses are turning to AI for different strategies: from content creation to email templates, everything is possible. However, is it possible for AI to improve lead generation, or is it just another myth in the field of technology?
Valasys
APRIL 22, 2024
In the competitive field of online retail, effectively engaging customers is critical to the success of any e-commerce business. With the growth of the digital marketplace, the challenge of attracting and retaining customers grows, making it essential to offer a satisfying online shopping experience that enhances consumer satisfaction and loyalty, boosts sales, and promotes a positive brand image.
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