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| | B2B LEAD GENERATION BLOG
NOVEMBER 21, 2011 Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I
Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?
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| || | B2B LEAD GENERATION BLOG
NOVEMBER 23, 2011 Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part 2
Tweet In my post earlier this week , I outlined the challenge presented by SiriusDecisions’ Demand Waterfall taxonomy, specifically with the phrase “Marketing-Qualified Leads” (MQLs). Another problematic phrase is “sales-accepted leads.”. Often, funnels leak the most during the handoff between sales and marketing. Invariably, marketing blames sales and sales blames marketing. What do you think?
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