August, 2007

B2B Lead Generation Blog

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation Blog

Join me for a complimentary webinar on how to "Achieve a Closed-Loop System for Lead Generation and Management." In this webcast, you'll learn how to: Identify and overcome the 5 barriers to closing the loop Get feedback on all leads

B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

B2B Lead Generation Blog

the staff at raintoday approached a group of b2b lead generation experts with the following question: "what is the one piece of advice you simply cannot generate leads without?" the result was a special 36-page report with 10 all-new

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation Blog

Have you dipped your toe in the water of social networking yet? And if not, should you start? That's a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegert's ClickZ

B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

B2B Lead Generation Blog

I recently spoke with a reader who was struggling with his closed loop marketing process. I'm sharing part of our conversation so that other readers may benefit. He explained that his company had invested "big dollars" to install a new

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

B2B Lead Generation Blog: Off topic: Response to meme - 8 Random Things About Me

B2B Lead Generation Blog

ardath albee, over at marketing interactions, tagged me for a meme "8 random things about me." let me see. random… okay this is off the top of my head: i'm the oldest of three; i disliked writing until i started blogging (nearly 5

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation Blog

When it comes to lead nurturing, I find that many marketers get stuck because they lack enough good content to do it consistently. My advice (if you plan to do it) is to start accumulating content and building your lead

B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

B2B Lead Generation Blog

If you are like most B2B marketers, lead generation is at top of your priority list. But as you may already know, generating tons of “leads” doesn't guarantee sales will follow. Does the sales team either ignore your hard-won leads

What Makes QlikTech So Good?

Customer Experience Matrix

To carry on a bit with yesterday’s topic— QlikTech fascinates me on two levels: first, because it is such a powerful technology, and second because it’s a real-time case study in how a superior technology penetrates an established market. The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) in a future post. Perhaps I shall. But I think it’s important to first explain exactly just what makes QlikView so good. What they barely do is discuss the technology itself.

The ROI of Website Redesigns per Forrester

WebMarketCentral

Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. Forrester's key findings from their website redesign research: By Forrester's standards, 97% of business websites fail to earn a passing grade for usability. Among the biggest sins—79% fail at basic legibility (adequate font size and contrast with background). Total ROI varied from 70% to 500%.

Event Marketing: Five Ways that PR Enhances Events

PR Meets Marketing

The early part of my career was focused on securing speaking opportunities for my clients. In the beginning, speakingopportunities was considered the step child of PR - something you had to include in the program but activity was (and to some degree is) relegated to the end of the month when you had to show progress to the client. This can either be in email or direct mail campaigns.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Plea to Citibank: Stop Emailing Me!

PR Meets Marketing

Since going in-house , I've learned about email marketing and the concept of permission marketing, as popularized by Seth Godin.  The one key concept is the idea of opting in for marketing promotions from a company. And according to the Can Spam Act , commercial emailers must provide a way for people to opt out of emails. And if Citibank PR is actually monitoring the blogosphere, can you help me?

Help a Graduate Student's PR Research Project

PR Meets Marketing

I wanted to write a quick post to solicit help for a PR research project being undertaken by Mithu's CIPR Diploma Diary. Please take 10-15 minute to complete the survey. Mithu needs more people filling out the survey. Who have you helped today! Technorati Tags: pr pr survey Mithu

Marketing Edge

Marketing Edge

time 13:33. viral envy: many marketing people and ceos suffer from this, usually after seeing a viral video or site that is forwarded to them from a friend. yikes! thousands of hits with no media buy! little production cost

PR and Blogging Outreach - Macro Issues

PR Meets Marketing

My guest post on " PR and Blogging Outreach - Macro Issues " has just appeared on Tom Pick's WebMarketCentral Blog. In a two part series, I look at how blogging is impacting the PR industry and how PR professionals pitch bloggers. Look forward to hearing what you think. Technorati Tags: webmarketcentral , pr , blogging , pr agency , high-tech pr , public relations

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

5 Ways to Set Expectations in Online Marketing

Anything Goes Marketing

I was camping this past weekend and my sister brought with her a CD of this hilarious comedian, John Pinette. If you haven't heard of him, you will soon enough. Here's a clip of him describing how he hates lines of any kind. Why is this so funny? think we all hate lines. We all hate waiting. We want what we want and we want it now! The reality is that we're going to have to wait. Get creative!

Blogger: Redirecting

Buzz Marketing for Technology

How NOT to pitch a blog PR and Blogging dont necessarily go hand and hand - Lee Odden makes some suggestions to PR professionals on how to pitch a blog correctly (tags: Blogging, Blogs) 10 Tips for Keeping Your Blog Fresh

Google Analytics

PR Meets Marketing

Samples look at Google Anlytics

Marketing Performance Involves More than Ad Placement

Customer Experience Matrix

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. For once, I’m not guilty as charged. At a minimum, a balanced scorecard would include measures related to those areas when they were highlighted as strategic. I’d further suggest that many standard marketing measures, such as margin analysis, cross-sell ratios, and retail coverage, address those areas directly.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

Marketing Edge

Marketing Edge

time 14:09. you have to love a good headline, one that makes you curious enough to read further. let's hope this one worked. in this podcast, we'll look at nine lessons i've learned by running my own business for six years and

Blogger: Redirecting

Buzz Marketing for Technology

During a recent course I took at the MIT Sloan School of Management, I had a chance to meet Professor Eric von Hippel. Professor von Hippel, who leads the school's Innovation and Entrepreneurship Group, had some interesting things to

Event Marketing by Allison Saget

PR Meets Marketing

Event Marketing by Allison Saget

Beyond PR Measurement: PR's Role in Marketing

PR Meets Marketing

When I first started writing this blog, I was so excited to learn about new ways that public relations could be measured from a marketing perspective. But as I thought about this more, I realized that what I am learning goes beyond measurement - it's the role of PR in marketing. And frankly, K.D. Paine  has her pulse on the measurement side of things! My first post looked at what PR agencies need to do to gain my trust for PR services. believe this will provide more fodder for a wider set of topics. Technorati Tags: marketing, pr, pr measurement, public relations

Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Shaking Hands

PR Meets Marketing

Shaking Hands from freefoto.com.

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Shaking Hands

PR Meets Marketing

Shaking Hands from freefoto.com.

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Blogger: Redirecting

Buzz Marketing for Technology

Vespa Go Green Video Challenge Vespa is doing a great job with viral / buzz marketing around their scooters. In NYC I got a free parking for life coupon at selected locations in the city - if I bought a new scooter

Marketing Edge

Marketing Edge

our marketing edge podcast made the list of “100 useful, informative podcasts for small business owners and entrepreneurs,” as assembled by the good folks at small business trends radio. the china business podcast, from technomic asia

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Citibank Letter

PR Meets Marketing

Citibank Letter

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CitibankNoUnsubscribe

PR Meets Marketing

Citibank - No Unsuscribe

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CitibankLarge

PR Meets Marketing

Citibank Email

CitibankEmail

PR Meets Marketing

Citibank Email

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

CitibankEmailCloseUp

PR Meets Marketing

Citibank Email

CitibankEmail

PR Meets Marketing

CitibankEmail

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Blogger: Redirecting

Buzz Marketing for Technology

I met Tom Pick through my blog when he identified me as an emerging blogger with good content on B2B marketing and decided to link to me. When Robert Lesser and I put out our survey to identify which Web 2.0 tools are most popular with

When Google Penalizes You - Robin Good's MasterNewMedia Story

PR Meets Marketing

Last week, Robin Good of MasterNewMedia  suddenly experienced a drop of incoming traffic. As an indepedent online publisher, Robin relies on organic searches (primarily Google) for his business. Unbenownst to him, his site somehow ran afoul of the Google's guidelines, and his research via Google's Webmaster Central yielded some clues to why his site was penalized by Google. Why is this important from a PR perspective? Many PR agencies are helping or advising clients about blog strategies. A key component of this should include at least optimizing the blog for search engines ( SEO ).

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Robin Good's MasterNewMedia

PR Meets Marketing

Robin Good's MasterNewMedia

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