September, 2005

B2B Lead Generation Blog

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B2B Lead Generation Blog: New Cartoon Series Depicts "Sales Lead Hell"

B2B Lead Generation Blog

Building off my last post, I wanted to share something fun. a new cartoon series by MarketingSherpa called "Sales Lead Hell." The series was created to promote the 2005 Lead Generation Summit. Each cartoon gives some pithy insight

B2B Lead Generation Blog: Better Sales and Marketing Integration

B2B Lead Generation Blog

Poor sales and marketing integration is so common that it risks cliché. believe the answer to better integration is by taking a more strategic approach to lead generation. Last night, I stumbled upon Jeremy Porter's notes and

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

B2B Lead Generation Blog

targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue. it has long been accepted that combining outbound calling with direct mail marketing dramatically increases results

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation Blog

cartoon_summit_partner_9905_5 building off my last post, i wanted to share something fun. a new cartoon series by marketingsherpa called "sales lead hell." the series was created to promote the 2005 lead generation summit. well done

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

Blogging for Business

WebMarketCentral

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. I've compiled everything I know and was able to find about business blogging onto these three pages: Why Write a Blog for Business ?, How to Create an Effective Business Blog , and Best Practices in Blog Marketing (how to promote your blog once it's built). It is a place to demonstrate the collected knowledge and expertise of your company (that is, your people).

One Company That "Gets" the Web -- And One That Doesn't

WebMarketCentral

While doing some Web strategy consulting work recently for a large office products company, I evaluated several competitors' Web sites. One site -- Avery.com -- stood out not only as the best in the industry, but as an example of creativity and utility uncommon in any industry. Another competitor -- MeadWestvaco -- unfortunately for them, served as a prime counter-example (or perhaps an example of how to do almost everything wrong). have no association with either of these companies, and my comments are intended to be illustrative and constructively critical rather than disparaging.

FAQ 0

New Blog Friends for WMC

WebMarketCentral

Marketing is about relationships. And one of my favorite aspects of blogging is "meeting" new people across the marketing blog space. Over the last couple of weeks I've had the pleasure of exchanging emails with several prominent bloggers, all of whom have made me smarter. David Wolfe at Ageless Marketing Many bloggers provide tips, which are very helpful. David, however, provides something even more valuable – wisdom. David shares a lifetime of experience on topics such as branding, consumer advertising and earning customer trust. He blasts bad marketing.

Big Brother Really IS Watching You

WebMarketCentral

While this is not a political blog, government actions that specifically affect online marketing or e-commerce are fair game. Several states have recently begun sending nasty letters to taxpayers who purchased tobacco products online from several e-retailers, including eSmokes.com. How did they obtain information on these customers? This issue is about far more than the perils or expense of smoking; these actions have the potential to affect anyone and everyone involved in online marketing or e-commerce, anyone who buys or sells anything online. Do you sell products online? Disturbing?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Smart Marketing: Service marketing tips

Smart Marketing

what are the #1 and #2 ways buyers are most likely to learn about your service business? referrals from colleagues (#1) and referrals from other sevice providers (#2). now what are the next 3 biggest ways for buyers to learn about you

Smart Marketing: Brochures - The James Brown of your company identity

Smart Marketing

a brochure is your company's james brown: the hardest working tool in your identity kitbag. just think of all the ways a brochure is used in this world and you'll come to appreciate its overall importance to your marketing effort

Smart Marketing: Color in marketing - A need for contrast

Smart Marketing

contrast is created when colors with opposing qualities are used together. the dissimilarity of the colors actually works to benefit marketers. the most basic example of this (and one that i see violated all the time) is the contrast

Smart Marketing: 3 Reasons to position your company

Smart Marketing

markets are crowded these days. too many companies competing for too little share. one good reason to properly position your business is to avoid the “muddle in the middle”. this amorphous lump of competitors usually happens at the