Biznology

MAY 4, 2012

Image via CrunchBase. This week Bing redesigned its presentation of its search results. Most news from Bing is usually around how it’s market share is still around the same number it has been for quite some time or about how much money Microsoft money loses on a quarterly basis for its online efforts (usually in the 1/2 to 3/4 billion dollar range … yup, that’s a “b”).

SERP 135

SERP Google Search Marketing Advertising Mediums 135

B2B Memes

MAY 4, 2012

Well, OK, I do know what DRM is. But the biggest problem in the fight against it is the term itself. Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done.

Lock-In 116

Lock-In Practices Media Buy 116

Adobe Experience Cloud Blog

MAY 4, 2012

by Jason Miller It’s like peanut butter and chocolate for the B2B Marketing professional. The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. A combined estimated 136 million monthly unique visitors now aligning 9 million content uploads with 161 million members; this incredibly exciting news opens up a whole new world of possibilities for B2B marketers.

Linkedin 102

Linkedin Marketo Profiling Inbound Marketing 102

Vision Edge Marketing

MAY 4, 2012

'Are you investing more in social marketing this year? If so, you are among the many marketers making this same decision. EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion. How do you plan to measure the ROI of your investment?

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

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Social Media

Marketing Craftmanship

MAY 4, 2012

The Rolls Royce of Vacuum Cleaners. My connection with advertising legend David Ogilvy is that, early in our careers, we both sold consumer appliances door-to-door. Long before he founded Ogilvy & Mather in 1949, and following a short-lived career as a chef in Paris, David Ogilvy sold AGA cooking stoves to housewives in Scotland. Long before I founded Highlander Consulting, as a college student seeking money for gas and beer, I sold Fairfax vacuum cleaners to housewives in Connecticut.

Paper 100

Paper Tactics Advertisements Advertising 100

Paul Gillin

MAY 4, 2012

I picked up Erik Qualman’s Digital Leader expecting a very different experience from the one I got. Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I expected Digital Leader would instruct me on how to further immerse myself in these tools of change.

Social Media 70

Social Media Demand Lead Ranking Lead Scoring 70

Hubspot

MAY 4, 2012

Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want. And now brick-and-mortar local businesses have another smart reason to use Facebook. Coupons!

Facebook 60

Facebook ROI Features Terms and Conditions 60

SnapApp

MAY 4, 2012

For better or worse, modern American politics is as slick with advertising as any other industry. Television and radio spots, web pages, brochures, canvassing, robocalling and yard stakes are just some of the action we must all brace for during 2012. Although still a newer kid on the marketing block, new media -- especially text messaging and social media -- have gotten the attention of political campaigners nationwide.

Campaigns 48

Campaigns SMS Media Television marketing 48

Hubspot

MAY 4, 2012

Throwing a killer marketing event takes tremendous planning and resources; you have to think about attracting PR coverage , turning conversations into sales , and even how you'll integrate inbound marketing throughout the thing. But you're a pro -- wouldn't forget big components like that when planning your event. The smaller details, however, are likely to escape.

Conference 57

Conference Opt-out Mobile Marketing Opt-in 57

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning