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The Latest from B2B Lead Generation Blog
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Tuesday, February 2, 2010
Have you wondered about where you should put your online lead generation budget into search engine optimization or paid search? Check out this new chart by
MarketingSherpa, MarketingSherpa, "Comparing the Quantity and Quality of B2B Search-Generated Leads":
(click chart to expand) According to Sherpa, "While paid search gives marketers more control, natural search page rankings driven higher by search engine optimization tactics generate as many high-quality
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Sunday, January 31, 2010
Lead nurturing supports the conversation of the buying cycle.
Focus on viable leads first, not your whole database. If your sales team is following up on nurtured leads, give them relevant/related talking points to use.
The first impression matters.
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Friday, January 29, 2010
Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list:
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The Best from B2B Lead Generation Blog
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Tuesday, April 21, 2009
Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers.
I’ve
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Tuesday, December 30, 2008
I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.
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Tuesday, December 16, 2008
Yes!
I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea , CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting the site in 2008, and it grew 640% between November 2007 and November 2008.
Ok, so how do we harness all of social media’s potential
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Thursday, February 28, 2008
Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog . I thought he did a nice job of showing the human touch in action as part of the lead nurturing process.
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Wednesday, July 29, 2009
I've heard more B2B marketers citing LinkedIn as a key social
network network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)?
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The Latest from the B2B Marketing Community
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Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
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Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
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Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Capture, record, share. Communication is evolving.
Capture Images
Snap a picture of anything on your desktop.
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
explore
visualizations
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participate
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
20 Tips for More Efficient Google Searches
For millions of people Google is an indispensable search
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