markempa
JULY 2, 2009
A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other B2B marketing bloggers I enjoy such as Ardath Albee ( Marketing Interactions ), Paul Dunay ( Buzz Marketing for Technology ) and Jon Miller ( Modern B2B Marketing ) as well many others.
Buzz Marketing for Technology
JUNE 29, 2009
This morning I typed into Google the search term: VoIP (which stands for Voice over Internet Protocol) and I got 64 Million responses. 64 Million!! How archaic is that? Does Google have any idea how long would it take me to go through 64 Million responses? One day we are going to look back at the days of searching and getting 64 Million responses to anything and equate that to a Commodore 64 or Betamax tape.
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Smashmouth Marketing
JULY 3, 2009
When I was on my conference road trip this spring, I heard publicly, from speakers and audience alike the same comment, "Leads Suck". I was suprised that I heard such a jarring statement at multiple venues, but I did. Is it a common trend across the b2b industry? What if you could get your sales team to NEVER say "Leads Suck"? I've asked our clients, I've asked my colleagues, and I've come to some conclusions.
B2B Marketing Traction
JULY 2, 2009
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markempa
JUNE 29, 2009
In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers. If you are still on the fence or if you are still struggling with how to fully utilize social media, I encourage you to c
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Smashmouth Marketing
JULY 1, 2009
There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word. URLs to share. Copy & Paste the poll URL: [link].
The Point
JUNE 29, 2009
Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 [.].
Adobe Experience Cloud Blog
JUNE 29, 2009
Recent news stories about Social Media being bigger than email as well as the recent beta release of Google Wave have made marketers rethink their email strategies, but should we really be moving our email efforts to social media? And if not, should they be kept apart, or can they truly work in unison? I think the separation of email and social media started a few years ago when every email began with Forward to a Friend written above the emails
Online Marketing Institute
JUNE 30, 2009
Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Smashmouth Marketing
JUNE 30, 2009
What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation.
B2B Marketing Savvy
JULY 2, 2009
Other Popular Posts: Navigating the Messaging Minefield Agency and Marcom Behavior Social Media Statistics ScoopDog’s Blog Home Page. Welcome! If you like/are interested in the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. ( With apologies to Pascal and Twain: this post is a bit long because I ran out of time to write it shorter).
Online Marketing Institute
JULY 2, 2009
skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? Follow Me The Author Who writes this? RSS Feed Subscribe to RSS Newsletter Different to the blog Main Skip to content May 28, 2009 13 powerful reasons why LinkedIn is THE site for B2B marketing, job hunting and searching for resources 1. LinkedIn is like a 24/7 trade show that every one came to. (41 million users) 2.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
readwrite
JULY 3, 2009
Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal – until Twitter promptly said the word “sponsored” was only appearing on the site in error. Now the “sponsored definitions” of certain Twitter “concepts” have appeared on the site again – and they sure look legit this time.
B2B Marketing Zone Posts
JULY 1, 2009
There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed.
Dahle Communication
JUNE 29, 2009
One of my silent partners and I were talking about this over the weekend. Should you ever let 'good' be enough? Are there times when you need to just get something finished, so you say "That's good enough." If you answered yes to either of those questions, you may want to re-evaluate what you want to accomplish. Doing something good is fine - but if you want to be great in any industry you must avoid being good.
Online Marketing Institute
JUNE 29, 2009
Generating sales leads - the right kind of leads, at the right price -means more than one-off tactics. Getting the most from your demandgeneration budget requires planning, testing, and a strategic approachto creative, offer and media. Plus the knowledge and experience toknow whats working for other companies like yours. At CDI, weve specialized in turnkey, integrated demand generationstrategies for high-tech companies since 1990.
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WebMarketCentral
JULY 1, 2009
A new B2B marketing community site , B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers. Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and New
B2B Marketing Zone Posts
JULY 1, 2009
We are officially launching the site today. If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. I want to especially thank. Buzz Marketing for Technology.
markempa
JULY 1, 2009
Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. I'm still my the cost-per-lead focus only approach to lead generation. We can tell ourselves that more leads is better because it lowers the cost-per-lead. Don’t be one of those lulled by this false sense of security.
Online Marketing Institute
JUNE 27, 2009
Home About us Contact Subscribe to this blog. Subscribe For Free Subscribe in as a reader to get the latest update. Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Have Some Popular Tips Most Improtant Questions To Prepare For Social Media Marketing Interview Twitter Tips For Local Business 10 Important Points to Improve Ad Quality Score in Adwords Is facebook worthy for PPC?
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
WebMarketCentral
JUNE 30, 2009
Looking for the best career search websites? Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Specialty search engines? The story behind LOLcats? Resources to improve your Internet marketing skills? Find music online? Record and promote podcasts? Find the answers to these random and unrelated questions and more in this set of valuable but difficult-to-classify posts from the last year.
B2B Marketing Zone Posts
JULY 1, 2009
There are several ways that you can participate in this content community. Subscribe. There are two main feeds for the site: Best Of - this feed will consist of posts that are limited in number and point to the content that is the best stuff based on social signals. It will also contain a few posts that are updates on this topic hub. We highly recommend subscribing to this feed even if you subscribe to the Full Feed.
LeadSloth
JUNE 30, 2009
Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate? I brought up this question in my previous blog post , and Maria Pergolino had some very good comments on which tools to use and how to integrate them for ROI reporting. That gave me enough ideas for a new post, so here it is.
Online Marketing Institute
JUNE 30, 2009
B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Within the B2B industry, your website can mean everything to your potential customers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
WebMarketCentral
JUNE 29, 2009
Search marketing guru Gord Hotchkiss wrote an intriguing post last Thursday on neuroplasticity —the ability of the human brain to constantly adapt to its environment. In Grandma Via YouTube , he points out while this happens throughout our lives, and is generally called simply "learning," " there are two phases where the brain literally reforms itself in a massive restructuring: right around two years of age and again as teenagers.
B2B Marketing Zone Posts
JULY 1, 2009
We are officially launching the site today. If you want to find out more about the site, please visit: Introduction to the B2B Marketing Zone. Participating in B2B Marketing Zone. We are particularly excited about our ability to generate ongoing lists like: Hot B2B Marketing Content May 2009. I want to especially thank. Buzz Marketing for Technology.
Smashmouth Marketing
JUNE 30, 2009
One of the blogs I read is Web Ink Now by David Meerman Scott ( @ dmscott ). Love the insight and tone, and the fact that he rarely lets me down. This week, David posted a great video (below) that he found through Trevor Young ( @ trevoryoung ), that he found from Ross Monaghan ( @ themediapod ) (boy, this twitter RT credit can get lengthy), that was produced by Engage | ORM and besides being a great short production, it too is insightful.
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