Fri.Aug 26, 2016

B2B Lead Blog

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Predictive Marketing & Data Quality Using Your Marketing Crystal Ball [Aug. 25 Webinar Recap]

B2B Lead Blog

By Misty Hobratschk Thanks to everyone who tuned in to yesterday’s webinar on predictive marketing. For those of you who weren’t able to attend, had difficulties accessing the webinar, or are just interested in reviewing the material, I’ve put together a recap of the highlights from the presentation for your reference. This webinar covered the […]. Data Quality Management

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CMO's Organizational Readiness Indicators for Multi-Touch Attribution

bizible

According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. This means that less than half of these marketing leaders are actually confident that their team is accurately attributing marketing activities to revenue. You want to accurately connect marketing to revenue. Your marketing org uses 5+ marketing channels.

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5 Things Marketers Can Learn From Man’s Best Friend

Modern B2B Marketing

Author: Katie Pope Happy National Dog Day! For all of you dog lovers out there, you know that today’s just another excuse to show our friendly canines some extra lovin’ Our furry companions hold a special place near and dear to our hearts. Simply put, they know exactly how to put a smile on our faces, whether they mean to do it or not. Here’s their take on it: 1. Be Loyal.

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5 Content Marketing Lessons from David Ogilvy

Act-On

David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. In 1948 he opened a New York firm, Hewitt, Ogilvy, Benson & Mather (which eventually became Ogilvy & Mather). Offer up evidence to support a claim.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

How to Prove ROI on SEO: What Data is so Important in SEO

Opentopic

– Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, François Goube of OnCrawl joins SEJ Executive Editor Kelsey Jones to talk about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to. Here are a few. The post How to Prove ROI on SEO: What Data is so Important in SEO appeared first on Opentopic. Brands & Marketers

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Your Content Pros' Guide to Crafting the Optimal Experience

It's All About Revenue

Four top Content Pros have joined us this past month to reveal their prowess in the marketing industry. Is your website unattractive or are your customers giving your content the silent treatment? Have you been overwhelmed by the push for video and haven’t yet been given the budget to hire a specialist? Stop scrambling and perusing “how to’s” online! Setting a Pretty Tone.

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Avoiding Content Errors: The 4 Steps to Ensuring Accuracy

emedia

Here are four steps you can take to reduce the impact of content marketing mistakes. Finding and correcting mistakes is about more than just fixing commas. It is a necessary part of checking that your content stays on-message. Content Lead Generation Blog Blog Post Content Marketing Editing Homepage Resources

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What Is an ROI Calculator?

B2B Marketing Insider

Online calculators have grown up. No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. ROI (return on investment) calculators are becoming especially powerful tools for marketers today. This type of interactive content […].

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? How should you collect it? Contact Information. How They Found Your Business. Demographics Data. Demographics data  includes: Age. Gender. Location. Income.

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How Inbound Marketing and Outbound Marketing Works ?

Opentopic

– In software company where I work, my boss always uses to motivate us by saying “bring something unique to the table” in terms of marketing. Here I’m working as a digital marketing executive like others marketing executive. It takes only a few seconds to turn this motivational one line speech into the challenge because doors are always open to. The post How Inbound Marketing and Outbound Marketing Works ? appeared first on Opentopic. Brands & Marketers

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How to Create a Successful Social Media Call-to-Action

Opentopic

With over 2.3 billion active social media users online, there’s no denying that it’s an excellent avenue for your business to explore and experiment with. This increasingly large pool of people active online can become future customers of your company. Implementing strategies within your own social platforms to co-operate with common social behaviours can aid in achieving many of your. The post How to Create a Successful Social Media Call-to-Action appeared first on Opentopic. Brands & Marketers

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Digital transformation at the AARP, from old to new

chiefmartech

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let me eat my drone-delivered Domino’s pizza in peace.” When I started my career, I had a role in finance for Sabre, where I learned how software powered travel reservations systems and airline operations and drove commerce.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework

Hubspot

The holy grail of content marketing and SEO is to be ranked in the top 10 on Google for a high volume search term. If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. That said, SEO is very much a rich get richer game. So what happens if you are the poor in this scenario? How can you break into the top 10? edu) resources.

How to Create Social Media Guidelines for Your Business

Opentopic

– Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. You might have been fighting with your sibling and broken a family heirloom. Before you could mumble “wasn’t me” your parents had scolded. The post How to Create Social Media Guidelines for Your Business appeared first on Opentopic. Brands & Marketers

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5 Tips Entrepreneurs Need to Know About Digital Marketing

Opentopic

– Search engine technology and the way people use it changes and evolves all the time. The same can be said for business websites. One day, your website that is not built in a mobile friendly way is working just fine, and then a big change happens seemingly overnight, and your company’s site traffic plummets as well as it’s conversions. The post 5 Tips Entrepreneurs Need to Know About Digital Marketing appeared first on Opentopic. Brands & Marketers

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The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. picture crisp, vivid photography that draws my eye to a publication. picture articles so compelling I can practically hear the clear voice of the writer who composed it. think of catchy hashtags and emotional Instagram campaigns. And, more importantly, you need to storify your email strategy. ” 2.

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Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up

Hubspot

I t's a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a large one? How to Grow and Still Keep Your Agency Agile. Learn to Work Collaboratively.

How to Build a Great Newsletter

Contently

Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. On social media, your work is often lost in a sea of posts. Ann Friedman. Mridu Khullar Relph. Emma Cossey. Readers?

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How to Prove ROI on SEO: What Data is so Important in SEO

Opentopic

– Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, François Goube of OnCrawl joins SEJ Executive Editor Kelsey Jones to talk about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to. Here are a few. The post How to Prove ROI on SEO: What Data is so Important in SEO appeared first on Opentopic. Brands & Marketers

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No Filter: DJ Khaled and the FTC’s Snapchat Problem

Contently

No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. One month later, Emmanuel Seuge, senior vice president for content at Coca-Cola, called him the same in a cover story in Bloomberg Businessweek. ” Sometimes, that reality show includes product placement. Apple Ciroc vodka.

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

What Are the Two Types of Seasonal Marketing?

It's All About Revenue

Good marketers know that customers respond best to brands that reach out to them in a meaningful way. The trick comes in figuring out the winning combination of content, timing, and method of delivery that makes the engagement mean something. This blog post will define the two types of seasonal marketing—long-term and short-term—and provide examples of each method’s pros and cons.

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Big Data Leads to Big Insights: Improve Analytics with Marketing Automation

B2B Lead Blog

Just take a look at some of the biggest names in business, and it becomes obvious how crucial big data is. Companies across the globe are relying on big data to fuel their business insights, improve business decision making, and enhance their marketing campaigns. recent report entitled Experian Data Quality Benchmark Report delved into […]. Marketing Automation marketing automation

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Better Salesforce Reports with Cross Filters

LeanData

It’s the beginning of a new quarter. And that means it’s time to reorganize our Accounts. We need to select new targets and cut down the number of Accounts each rep owns. My sales manager always has the same request. He needs me to identify which of our non-customer Accounts have an existing open Opportunity and which ones do not. Now how do I get that list? It would be a process of elimination.

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CSI Celebrates IT in the City by the Bay With Launch of New Website

Haley Marketing

Tourists have long considered San Francisco a must-visit destination, and now job seekers looking for IT jobs in the Bay Area – and the employers who need their expertise – will consider Consultant Specialists, Inc.’s ’s new website at www.csi-it.com as a must-visit destination for find ing a great new technical position or the expertise to bring projects to completion.

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2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Crafting the Perfect Social Posts – Part 2

LEADership

If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Let’s see what they recommend. Facebook. Here’s how to get the most out of Facebook.

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Facebook’s Political Media Machine, and 5 Other Stories We’re Reading

Contently

Here’s what you missed while you were taking way too much pleasure in the fact that Rihanna can’t wink … The Ringer: Europe Is on a Mission to Tame Silicon Valley. Selected by Joe Lazauskas, editor-in-chief. Who’s excited to read about antitrust law?! Before you scroll past this and read whatever Dillon chose (probably something about Facebook), give this story a chance. Europe is cracking down on Silicon Valley’s tech giants, and as The Ringer’s Victor Luckerson writes, we may soon see a very different internet in Europe than the one we have in the U.S.:

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