Sat.Jan 21, 2017

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This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41). Today’s Episode Sponsor (04:13). Image source.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate.