Thu.Sep 29, 2016

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The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy


In this episode of the Rethink Podcast, we interview Tyler Lessard, the chief marketing officer for Vidyard, one of the leading video hosting, analytics and lead engagement providers. More and more B2B companies are adopting video into their marketing mix. But But as Tyler explains, there are still opportunities to unlock the potential of video for your company. Personalized videos. Vidyard.

Create More of the Right Content Experiences With Interactive Content


In my role as the head of the customer success program  here at SnapApp, I talk to a lot of customers struggling with the same question: should I create more content, or better content? recent post on the BuzzSumo blog argued that the future of content is more content. Others in the content marketing community are pushing for less but higher-quality content. Interactive content is the same way.  .

5 Brands That Won the U.S. Presidential Debate

Modern B2B Marketing

Author: Marissa Lyman Stateside, it’s election season, and this week viewers were treated to the first presidential debate between candidates Donald Trump and Hillary Clinton. There was a lot of sniffling happening on screen, but even more happening on other screens: it was the most-watched and most-tweeted debate in American history! Missed the debate? Couldn’t care less? Want a good laugh?

Spot 24

The Most Popular Types Of Videos On YouTube [Infographic]


YouTube now has more than 1 billion users and thousands of high-reach content creators to partner with, making the Google-owned social media video platform and network  one of the largest sites in the world and a goldmine for socially-savvy digital marketers. So how can marketers ensure that audiences will be receptive to their YouTube videos? Which Types of YouTube Videos are the Most Popular?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday,, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Marketing - Financial Services

6 Ways to Use Content for Better Prospect & Customer Conversations


How to Get Positive Reviews for Your Business

Lead Liaison

Most companies (if not all) have one very similar quest: get positive reviews. Sixty-seven percent of consumers are influenced by online reviews when making a purchasing decision. Unfortunately, it seems like the only people who want to leave reviews are the people who are angry. They certainly don’t help you get new customers. Don’t be discouraged, though. Don’t Be Afraid to Ask. Request a Demo!

Cross-Channel Orchestration: Customer Journeys Done the Right Way

It's All About Revenue

The digital marketing world is enamored idea of customer journeys -- and why not? The idea behind them is great. They help us plot out a personalized path for customers based on their interests and behaviors to deliver more relevant experiences. The problem is, most customer journeys don’t actually work. Remove Marketing Silos with Elegant Canvas to Build Cross-Channel Experiences.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

[RESEARCH] B2B Marketers Getting Smart with Content Marketing

Type A Communications

September 29, 2016 by Carla Johnson Last year’s lessons are this year’s successes when it comes to content marketing. The Content Marketing Institute and MarketingProfs released their 2017 B2B Content. read more.

17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]


Every year, HubSpot launches the State of Inbound report , detailing inbound marketing and sales trends across the globe. This year, we're so excited to announce that we've also launched the State of Inbound EMEA report, focusing exclusively on the region. With the data from both reports at our fingertips, we couldn't help but dive in and compare the responses. & Ireland marketers versus U.S.

The Real Truth About B2B Marketing And The Social Media Platforms You Need


I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. You won’t believe number three…OK, there is no number three. And this is not a listicle. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? Like

Email Marketing Best Practices: Testing Your Emails Before Hitting Send

Vertical Response

Editor’s note: What does it take to put together an email? How do you take all the components we write about week after week, and put them together to create a thoughtful, well-executed campaign? We asked our in-house email marketing specialist, Reid Yoshimoto, for a breakdown on his process creating our bi-weekly newsletter, the VR Buzz, to share his expertise. Twice a month I put together the VR Buzz newsletter, and each time I treat it as if it were the first email I’ve ever sent. ” We all have some experience with email not working the way it was supposed to.

5 Brands That Are Crushing the Twitter Marketing Game in 2016

Content Standard

Over the past few years, we’ve seen excitement build around shiny new social platforms such as Snapchat, while other, older channels face relentless rumors about their impending obsolescence. But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? consistent and tailored cadence. Fast Company.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Will Snapchat snap?

grow - Practical Marketing Solutions

By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” ” I have a concern about this. Snapchat, er, Snap, is a fledgling company run by a 26-year-old guy. This is a bold and interesting move.

How to Run a Lean, Mean, Nonprofit Marketing Machine


Some clichés are clichés for a reason. Everyone needs to do more with less. What marketing team, for-profit or nonprofit, isn't tasked with improving results for the same effort? Your path to increasing constituent engagement with your content without exhausting your hardworking team requires approaching your marketing systematically. This doesn't mean squashing creativity. Focus Like a Laser Beam.

15 Time-Saving Email Templates for Marketing & Sales [Free Guide]


We waste a lot of time reading and responding to emails at work. So much so that many people have become obsessed with optimizing their time spent "dealing" with email -- whether that's putting limits on the number of times they check their inbox during the day, using a productivity method such as inbox zero , or investing in tools to manage the mess of incoming communications. And more!

Keep Your Customers Coming Back in Times of Content Overload

It's All About Revenue

Randy Frisch and I had the chance to connect with some of the best professionals in content marketing, and we kept you in mind every step of the way. Joining us is simple. Choose a Content Pros podcast and press play. Don't miss out on the chance to hear Justin Levy , Mike Stiles , Allen Gannett , David B. Thomas , and Jay Baer share their content marketing expertise. Content Marketing

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

7 Ways To Get More Clicks on Twitter

B2B Marketing Insider

With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. If a tweet is posted and nobody clicks, […]. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. Content Marketing

What brands and consumers get from long vs. short form content


My long-overdue sequel seeks to address the complexity of content as a searchable, educational, and/or motivational tool for branding when strategy calls for a marketing “pull.” But first, let’s establish that most marketing, even that from the seemingly most enlightened ad pros still relies on market timed offers and the big “push” in ever decreasing effectiveness. Like this post?

Survey Says: 7 Business Experts Define Being Buyer-Centric


Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole customer view as a "very important investment" for the next three years. Strategic Marketing Buyer's Journey Buyer Personas

5 Classic Debate Techniques To Help You Nail Your Next Pitch


You might be asking, "What the heck does debating have to do with pitching prospects?". A lot, actually. Winning new business for your agency comes down to developing a logical, watertight pitch that combines data and emotion, resists opposition, and impresses your prospects. Winning a debate hinges on those same things. Check them out below to make your next pitch a winner. Pitches are similar.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Need a Reason to Celebrate?

Haley Marketing

I happen to have a great one: It’s National Customer Service Week! Never heard of it? Here’s a quick overview for you: National Customer Service Week (NCSW) is an international celebration of the importance of (you guessed it) customer service. This year, NCSW runs from October 3rd through October 7th. The U.S. So if you’re looking for a reason to celebrate, keep reading.

Marketing Minds: Lizzie Schreier – Director Digital / Social Engagement @ Allstate

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. Marketing Minds

Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. Marketing Minds

Marketing Minds: Kasey Kaat – Digital Marketing Manager @ Zapproved

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on Below is an interview with a true marketing thought leader. Super exciting stuff!

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Marketing Minds Series – Kickoff – Share Your Mind

Puzzle Marketer

One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. With that in mind, I’m launching a new blog series I’m calling “Marketing Minds,” where I’m soliciting thoughts and ideas from cutting-edge marketing leaders and posting them here on I’m going to interview thought leaders with challenging questions about the present and future of marketing, with the goal of extracting nuggets of insight that can guide us all. This isn’t going to be perfect. If

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions


We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences. We will be showcasing our Content Marketing Platform, a tool that brings marketing teams together to plan, produce, publish and measure their content marketing efforts. The conference is taking place in mid-October (16-20) in Dubai. Announcements

The Rise of the Revenue-Driven B2B Marketer


Marketers are striving to drive revenue. As businesses allocate more budget to marketing departments, marketers are increasingly empowered to create strategic campaigns that deliver results. Proving ROI is top-of-mind, campaign results analyzed and measured to evaluate effectiveness. Marketing owns a bigger piece of the customer journey and the metrics need to reflect that. radius. Keep it human!

Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!


When evaluating the value of your database(s), is there a better, more effective alternative to either contacting all prospects in the databases or throwing them all out and starting over? You can save a lot of money and salvage the value of your database(s) by intuitively ranking the prospects in the database and testing them by calling into a sample of each segment. 9-7-5-3-1. Database Marketin

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

What Wikipedia Doesn’t Tell You About SEO Techniques

KoMarketing Associates

Have you ever found yourself sucked into a Wikipedia rabbit hole, going from one topic to another? If you haven’t, I suggest the buttered cat paradox. With its plethora of useful (and useless) information, Wikipedia has become a prime source to learn about new topics. Take the search engine optimization Wikipedia page for example. So What Does Wikipedia Say About SEO? Different SEO Techniques.

What You Gain (and Lose) With Ungated Content


For a brief time in college, I spent my days working at Gap. As far as summer jobs go, it was pretty agreeable. There are worse ways to spend an afternoon than getting paid to fold giant stacks of faux-vintage t-shirts. also found out that you can learn a lot about marketing while working on the front lines for a big retailer. No such thing as a free e-book. But can you really blame marketers?


3 Rules for Creating Branded Content About the Election


The 2016 election is unquestionably the biggest story of the year, which means brands are already jumping into the fray. Bisquick just launched “ America’s Breakfast Debate 2016 ” to mostly positive reactions , and Rock the Vote partnered with Funny or Die on a provocative video starring Katy Perry. You should probably cover the election. Branded content is not hard news.

Best of Series: As Seen on LinkedIn


These LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. This article discusses some of our favorite Pulse posts. Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage Resources

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.