We had a terrific session with Brian Massey, the Conversion Scientist, discussing landing page chemistry and critiquing session attendees pro and con. Even for those who have been generating leads for years took home some great ideas and a new viewpoint to critique their own landing page efforts. For all you experiential learners, the webinar is now available on demand and includes suggestions for landing pages that could increase both conversions and data capture for lead profiling with ReachForce SmartForms. B2B Landing Pages Webinar On Demand: The Chemistry of the B2B Landing Page. MORE >>

A new tool, ReachForce SmartForms, is giving sales operations lead routing teams major speed and productivity gains. Getting inbound leads qualified and routed to the correct sales person can be a time consuming and productivity-reducing exercise – and slow response can contribute to lost opportunities. Customers using ReachForce SmartForms are shaving significant time and in many cases automatically delivering precision-routed leads with no friction and with significant additional information to qualify the sales prospect. About ReachForce. MORE >>

'Hi Fellow Marketer, A big deal for us at ReachForce is to improve the conversation – for marketers to the prospects via more precise marketing. We ourselves are working hard to avoid the cheesy sales emails. As marketers, we all get far too many of them, and I know, I’ve written some boring ones on occasion. ReachForce send a traffic builder email prior to the Marketo Summit that many of you received, with the subject line: “Free Beer, and Gold For Everyone.” And for the metrics hungry, it was a serious winner with a 42.8% open rate, 37.8% The Suits are getting nervous. MORE >>

Had a wonderful two-hour call last week with an incredible digital marketer as a follow-up to our Data Strategy for Demand Generation webinar (replay goes up today). We had a deep discussion about the cost impact of data quality issues, and the cost of damaging that data, and we ran some scenarios through a new ROI calculator we’re developing that help in assessing the real cost of dirty data. Recognize anyone? Maybe this would serve as a helpful icebreaker at your next joint sales and marketing meeting. think it’s going up on my office fridge. Embedded from the Pardot Blog. MORE >>

As an experiential learner, I like to get hands-on and try things out. That’s probably why I think Brian Massey is so terrific – I learn something every time I see him speak. Part of that is because Brian, The Conversion Scientist, never stops researching some of the more unexpected triggers that drive landing page conversion. Another part is, I think he knows that even in business, the audience hates to be bored – so he’s quite entertaining. It is the art of engaging a visitor and helping them solve their problems,” Massey said. The Details. Length: 1 fast hour. MORE >>