How Email Marketing Platforms Help Authors Sell More Books
SendX
APRIL 22, 2024
Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.
SendX
APRIL 22, 2024
Discoverability is a top challenge for authors these days. Know why the smartest way to overcome that and to sell more books is leveraging email marketing.
Webbiquity
APRIL 23, 2024
Guest post by Eduard Klein. In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.
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SocialPilot
APRIL 22, 2024
Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. Do you know what the optimal Reel posting timing is for your brands?
Martech
APRIL 22, 2024
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releas
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Ahrefs
APRIL 22, 2024
In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. Helping new hires in the SEO team is important if you want to become an SEO Lead.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
APRIL 22, 2024
Regtech has helped companies with traditional processes while furthering their ability to reshape their internal practices. Continue reading.
Martech
APRIL 22, 2024
No fewer than 70% of consumers say they want to buy from the “right brand,” according to “The Science of Loyalty,” a new report from Intuit Mailchimp, the email and marketing automation platform with a focus on the SMB market. This reflects “a desire for more conscious decision-making,” Intuit Mailchimp said in a release.
Ahrefs
APRIL 23, 2024
Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.
Content Standard
APRIL 22, 2024
A Content Disrupted podcast with Tricia Nichols, CMO. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Brand bonding isn’t just a buzzword; it’s a science that any marketing team can master. In this episode of Content Disrupted, trailblazing CMO, Tricia Nichols shares her insights on fostering and tracking brand bonding, balancing short-term vs. long-term perspectives, and using data science to answer the right questions at the right t
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sword and the Script | B2B
APRIL 23, 2024
Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership
Martech
APRIL 22, 2024
Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. According to a release from Webflow, the acquisition is a step toward the company’s vision of creating a Website Experience Platform (WXP).
Go Beyond SEO
APRIL 23, 2024
Welcome to our comprehensive guide on effective pest control lead generation strategies. As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.
Envy
APRIL 22, 2024
Gone are the days of spray-and-pray marketing tactics. B2B audiences are now more discerning, more informed, and frankly, less tolerant of the generic wares of yesteryear. Account based marketing strategy is your tailored response—a direct and personalized approach to winning over prospects. What’s more, it's tried and tested to boost both ROI and customer lifetime value.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
APRIL 22, 2024
There will always be customers who aren't currently in the market but could be (and arguably should be). Continue reading.
Martech
APRIL 23, 2024
Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? Marketers understand that not all of their relationships are perfect. Team members might talk the talk but not walk the walk. Affiliates may overpromise but underdeliver.
SmartBug Media
APRIL 23, 2024
Trade shows are a pinnacle event for marketing leaders. They offer a prime opportunity to showcase your brand, engage with high-value prospects, and secure leads that fuel your sales pipeline. However, with so much competition pulling for attendee attention, a standard booth simply won't cut it. In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections.
PureB2B
APRIL 23, 2024
The post Light Years Ahead: Advanced Demand Generation Features That Set the Bar High appeared first on DemandScience.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Standard
APRIL 23, 2024
Across industries and business models, marketing is essential to surviving and thriving. So why the recent flurry of headlines pronouncing the death of the CMO? As usual, the truth is more nuanced than the headlines suggest. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.
Martech
APRIL 23, 2024
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical record. Machine learning algorithms can be used to analyze large quantities of data and predict outcomes at speed. Predictive analytics can be used in almost any field, from climate change to sports. In marketing, they are typically used to predict things like customer behavior, propensity to convert, propensity to churn and campaign performance.
SmartBug Media
APRIL 23, 2024
No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate. Without doing so, marketing teams can quickly find their work out of tune with the firm’s overall goals and initiatives.
B2B Marketing Directions
APRIL 20, 2024
Source: Edelman and LinkedIn (This month's Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.) Edelman and LinkedIn recently published the findings of their 2024 B2B thought leadership impact study.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tiecas
APRIL 23, 2024
Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Some of these challenges include: Limited pool of qualified prospects: The manufacturing niche often targets specialized buyers and decision-makers.
Martech
APRIL 22, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Televerde
APRIL 23, 2024
Previously Published on Spa Retailer Watkins Wellness, a renowned name in the hot tub industry, is forging an alliance to create career opportunities. Since 2014, Watkins has worked with Televerde , a multinational sales and marketing company, to provide incarcerated women with job training opportunities. Televerde was founded in 1994 when Ron Bell, inspired after working with incarcerated women in Arizona through an Episcopalian ministries program, had the idea to teach sales and marketing skil
US Data Corporation
APRIL 23, 2024
Machine learning (ML) has emerged as a pivotal technology, reshaping industries, including marketing, by providing insights into large volumes of data and automating complex processes. Marketing, with its reliance on understanding and influencing consumer behavior, has been particularly impacted by machine learning, allowing marketers to create more personalized, efficient, and impactful marketing campaigns.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
PathFactory
APRIL 23, 2024
Are you getting the most out of your B2B content? B2B marketing teams invest in content to grow audience engagement, nurture, build brand awareness, and drive sales. But there’s a catch: creating content is only one piece of the puzzle. Getting buyers to actually engage with your content requires B2B marketers to deliver the right content, to the right buyer, at the right time.
Martech
APRIL 23, 2024
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used.
NetLine
APRIL 23, 2024
Technology and data—specifically buyer-level intent data —take a lot of the guesswork out of sales prospecting, making it more precise. Still, there are plenty of questions surrounding intent data. How can intent data help sales teams identify high-potential prospects more effectively? While there may be plenty of questions, only one is asked more often than others: How can our Sales team use it effectively?
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