Sat.Jan 21, 2017 - Fri.Jan 27, 2017

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Rethinking Buyer Personas In An Era Of Digital Transformation

Tony Zambito

by Louis Prado. In the past five years, we have seen exponential disruption each year in multiple markets.  Digital technologies and resulting transformation turning markets literally inside out.  Fundamentally reshaping markets in five years’ time compared to the fifty to seventy years it may have taken to build up a market. Revenues falling by as much as 40% and many drivers switching to Uber.

This Week in Content Marketing: Go Home Facebook, Your Journalism Project Is Drunk

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this “hopeful” episode, Robert and I discuss the Facebook Journalism Project, including why it’s great for Facebook and not so great for the media. This week’s show. Recorded live on January 16, 2017; Length: 0:58:41). Today’s Episode Sponsor (04:13). Image source.

The 7 Traits of Successful Content Marketers

Junta 42

One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. In its relation to content marketing, I noticed some clear takeaways that most corporate marketers simply do not embrace. Here are quotes from the seven chapters with my notes for each one. If you read it, just prepare yourself for that. 1.

How to Create Great Work Using Gut Feel: Perfect Your Footwork

B2B Marketing Insider

Exploring intuition is a strange thing. You start going down deep, dark rabbit holes of your mind. It’s like … what even IS a human, man, yanno? As a result, I’m getting better at indentifying the moment in a story when a person begins to trust their intuition. It always comes through with an unsatisfactory or mystical answer: “I dunno how I did X. Read More.

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A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Where Do Bots Come From? A Brief History

Hubspot

Any fan of 90s pop culture will remember the show “Clarissa Explains It All,” a series about a precocious adolescent whose adventures most of us could only dream about. In one episode, Clarissa was required to write a poem for school, but lacked the skills or motivation to carry it out. But she was in luck -- her computer wrote the poem for her, and it was a hit. How does it work? The 1950s. ELIZA.

11 Soundless Videos We Love (And Why)

Hubspot

What was your most embarrassing office etiquette moment? For me, it was when I started to watch a hilarious video of a sheep screaming like a human and quickly realized my headphones weren’t plugged in. frantically scrambled for the mute button on my keyboard while my distracted coworkers laughed at my mishap. Sound familiar? Since then, I don't watch videos at work unless they don’t require sound.

Where Do Business Goals Fit in a Storified Content Strategy?

Content Standard

Creating effective online content is often a two-sided struggle. On one side, we have a content strategist who has just been given a budget for creating a branded content program. He launches the site with starter content, eager to see the pageviews and paying customers start to roll in. Traffic comes to the site, but in most cases it leads to poor engagement and a high bounce rate.

20 of the Best Free Fonts for Designers

Hubspot

Finding stylish fonts for your design projects can be a major time sink -- especially when you have to wade through seemingly endless pages of typefaces that don't suit the vision you have in your head. Finding a free font can be even more of a hassle. So what's a budget-strapped designer to do? Check out the fonts below and keep them in mind for your next design project. 10) Yeseva One Regular.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Blockchain marketing: how the technology behind Bitcoin could change marketing

chiefmartech

The following is a guest post by Jeremy Epstein , CEO of  Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. We’ve seen this movie before. Thanks, Jeremy!

Conducting Global Marketing Teams Around the World: An Interview with AJ Huisman

Content Standard

AJ Huisman, founder of Y Content and early adopter of the content marketing approach, once said , “Maybe it would be better if we call [the chief content officer] a contributing content orchestrator—someone that contributes to combine all content, as though he or she was a conductor, in a relevant and harmonious manner in real-time. In the end, we all have to contribute to that same purpose.”

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle:  attract , capture, nurture, convert, and expand. Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy. Capture Metrics. What calls to action are most effective?

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This is the week that was in B2B: from GE fire-fighters to dumb phones

Earnest about B2B

In a week dominated by the Trump inauguration, Trident misfires and Tech twitter debates, there was news aplenty to savour for B2B marketers everywhere. Marketing tactic' of the week…. goes to events – which according to the latest IPA Bellwether report revealed that event budgets rose for the 13 th consecutive quarter in Q42016. Check out some expert opinions on the report here. Get creative here.