September, 2012

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What We Can Learn From Me Getting Kicked Out of a BBQ Contest

Convince & Convert

If you wanted a group of 50 people to return to a location at a specific time, would you instruct them to “be back here in 10 minutes, at 11:40″ or would you say, “Be here at 20 after. Wait, I mean 20 before which I guess is 20 plus 20.” I was told the latter, which is how I came to be very publicly fired from my first-ever gig as a certified BBQ judge.

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Three Ways to Dominate the Marketing Automation Industry

Customer Experience Matrix

I wrote last August that it’s still possible for new B2B marketing automation vendors to challenge the industry leaders. This was based on the observation that several of the smaller vendors have quickly reached the 1,000 client benchmark. But it didn’t answer the more interesting question of what it would take for a new vendor to really bypass the current leaders.

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A+ for Effective Marketing Content, Not Just Effort

KoMarketing Associates

As I kid, I spent a lot of time in my “reading nook” (i.e., a canopy I fashioned out of a quilt slung over my top bunk bed). Go ahead and judge me—I was that kid. But a lifetime of reading and studying the English language, as well as an 8-year career in copy editing/content marketing, has taught me a thing or two about proper grammar—when to use it and how to avoid abusing it.

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PowerViews with Dave Munn: The Transformed Marketing Organization

ViewPoint

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

Return the wreath and cancel the hearse – despite what you might have heard, email marketing is not dead. Statistics show that: Email is the preferred method of commercial communication by 74% of all online adults. 63% of mobile email users check their account a minimum of once a day. True, consumers got wise to email marketing being used as a channel to push products or services, but it's still a viable medium for creating awareness.

More Trending

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42 Percent of Consumers Complaining in Social Media Expect 60 Minute Response Time

Convince & Convert

In just a couple of weeks, I’ll be launching (along with Jason Falls , Mark Schaefer , Tom Webster , and our partners at Edison Research ) the newest edition of The Social Habit. Landmark, legitimate research into how social media is used, and by whom. I’ve seen the raw data, and it’s a mind-blower. There’s still time to subscribe to this edition (which also gets you exclusive access to our grand unveiling Webinar on October 11 ), so if you haven’t parted with yo

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But it is so easy to Buy Technology

Avitage

'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology […] The post But it is so easy to Buy Technology appeared first on Avitage.

Buy 120
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9 Key Points & Action Items from BtoB Magazine’s Social Media Report

KoMarketing Associates

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) to the overall marketing mix through performance benchmarks in advertising and brand development initiatives.

BtoB 172
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Learn the Truth About Leads

ViewPoint

Last week I had the privilege of taking part in the Bright TALK Customer Insight Summit. It was an online event consisting of 11 webinars discussing best practices in social CRM, email, mobile marketing, SEO and web 2.0 approaches, all with examples on how to best utilize customer insight. (the sessions are still available on demand). My session, “The Truth About Leads”, addressed the fact that lead generation is a basic business process that is broken in most companies.

Web 2.0 139
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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For a Great Online Marketing Strategy You Need Many Happy Returns from Your Website

Tomorrow People

You’ve invested a lot of money in your website. It looks great and you’re terribly proud of it. But that doesn’t necessarily mean it’s effective in creating new business. Assuming that it’s so jazzy that it must be working is too big a risk. Your website has to be high-performing to give your inbound marketing campaign a competitive edge.

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ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On

Customer Experience Matrix

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. Since then, the company has grown its customer base more than ten-fold (it won’t release specific figures), won the Dynamics Marketplace Solution Excellence Partner of the Year award, signed up more than 250 channel partners around the world, and

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Why You Need to Market Your Marketing

Convince & Convert

Location3.com made this after my Content Marketing World presentation. You know what happens when the vast majority of mobile applications or any sort of useful content gets launched by a company? Nothing happens. Nothing. This is because companies treat the fact that they finished the content execution as the end game. We finished our mobile application and it showed up in the iTunes App Store.

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But it is so easy to Buy Technology

Avitage

'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.

Buy 120
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

Savvy B2B marketers know that a successful content marketing strategy can generate demand, drive relevant traffic, and establish your brand as a thought leader. Lately it’s been established that content creation is integral to successful SEO. But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign.

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Are You Planning for Lead Generation for 2013?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “Of course,” you say. “We create a marketing plan every year.” But do you really? Do you create a marketing plan that drives sales based on the sales forecast? Is your lead generation plan based on the forecast by product?

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process.

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Social Media Metrics & Analytics; Measuring Success

NuSpark Consulting

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we’ve all heard before, just in different words- whether from someone else, or to ourselves; “I’ve been doing Facebook posts for 6 months now, but I can’t determine if it’s increase our donations.” .

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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New Research: Social Media ROI is Still a Challenge for 57%

Convince & Convert

Editor’s Note: This post originally appeared on Danny Brown’s blog on September 11, 2012. Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. The study surveyed 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using (or not using) social media, the key.

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But it is so easy to Buy Technology

Avitage

The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.

Buy 131
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How many people on your list actually buy what you sell?

Direct Response Coach

It seems like everyone has a list these days – which is a good thing. Thanks to the growth of email and the email service provider (ESP) industry, businesses of all types and sizes are staying in touch and communicating with their prospects and clients. Email has made it so easy and affordable for everyone [.].

Buy 138
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

ViewPoint

My guest today is Bob Thompson. Bob is the founder, president, and CEO of CustomerThink.com. Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. 2012 Trends: Interconnectedness & Reluctanc

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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OMG it’s HubSpot 3!

Tomorrow People

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.). Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be

Hubspot 190
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AuthorRank

NuSpark Consulting

Every blogger should do this. Reshared post from + Lynette Young. AuthorRank. I preach it daily. If you care at all about having Google Search find and index your content and attribute it to you – take the time and figure this out! Embedded Link. How to Prepare for AuthorRank and Get the Jump on Google. If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of AuthorRank.

Blogger 109
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Why Insourcing is the Next Social Media and Content Marketing Trend

Convince & Convert

photo from bigstockphoto.com. Social media and content marketing are in the middle of an arms race. Channel and opportunity proliferation combined with surging boardroom interest have created a pervasive atmosphere of “more is better.” The veracity of that outlook is debatable, and I typically counsel corporate clients to do less, but to be notably good at whatever social and content executions they tackle.

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New Thinking About Video Opens New Video Usecases

Avitage

Demand by your audiences for video formats is escalating precipitously. Social and mobile marketing favor video content. The high desire for video by selling organizations has never been well fulfilled. Video is a critical content format for marketers to leverage. But video has been inherently difficult to produce. It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions.

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The Marketer’s Guide to B2B Swag Strategy

Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!

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B2B vs. B2C Marketing

Webbiquity

Guest post by Megan Totka. When it comes to marketing, which is easier, business to business marketing or business to consumer marketing? Both concepts are pretty self-explanatory. Business to business (B2B) is the marketing exchange between two businesses. Business to consumer (B2C) is the marketing from a business directed at consumers. So how are each used?

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Sales Leads: Don’t Look a Gift Horse in the Mouth

ViewPoint

This is the fourth (and last) in a series of four blogs about sales leads, marketing and sales metrics, and proverbs. The phrase, "don’t look a gift horse in the mouth” originates in St. Jerome’s commentary (400 AD) on Paul’s letter to the Ephesians. In Latin the proverb is “Noli equi dentes inspicere donati” (never inspect the teeth of a given horse).

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Top 25 Tweetable Moments From An Unconference #WPPStream 2012

Marketing Insider Group

How do you describe an “unconference?” Last week I attended Stream in Athens, Greece, hosted by the amazing folks at WPP. And it was truly one of the most memorable events. The attendees were an eclectic mix of folks from the worlds of technology, startup, publisher, agency, brand, design and more. All smart as can be. What made this conference special was not just the location, the attendee-driven discussions, the Ignite presentations, the extravaganza / talent show or the R