December, 2005

B2B Lead Blog

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO

2005. Good Riddance

Smashmouth Marketing

My last post of 2005. Good freaking bye 2005! Good Riddance.

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High Tea for the Girls

Smashmouth Marketing

My girls went to the Crumpets Tea Room today with the female relatives. thought the picture was cute. My two oldest, Rebecca and Carolyn. Make fun of me all you want, but I believe the tradition of Tea is a wonderful way to spend the time with loved ones. wish they had invited a couple of the men in the family. While they did that I was able to place 3'rd in a $20 multi on Stars. Been a while since I've seen a 1'st, so I know it is on the way. The sit-n-gos keep paying for gas, food and multis.they are the ATM of online poker.

Merry Christmas & Happy Hanukkah

Smashmouth Marketing

Had a great time last night and today. Spent Christmas Eve with my lovely girls. Although today they were visiting the the other half of the family. It was a bit melancholy.my first Christmas day without them. I got my share of kids though. watched my niece and nephews open their gifts and play with toys all day. Beat my dad in Scrabble. Then Roast Beef and Yorkshire Pudding. Is there any better combo? Finished it up by lighting the manora. There is nothing better than watching a 3 year old recite the Hanukkah blessings in Hebrew. My favorite gift.my Love it!

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Cookies Cookies Everywhere

Smashmouth Marketing

Spent the day baking cookies for the holidays. I was smart this year, I trippled each recipe and made the dough of each yesterday. Put them in plastic bags in the fridge over night, and then today I just made a production line in front of the oven. ended up with about 3 dozen of each. Here are the recipes if you are interested. The pistachio are my favorite: Peanut Butter Cookies Red & Green Pistachio Cookies Chocolate Striped Shortbread Cookies Sparkling Raisin Molases Cookies.

Stars' Deep Stack Structures

Smashmouth Marketing

PokerStars has led the pack again with a great addition to it's multi-table tourneys, the Deep Stack structure. If you click on the picture to the right, you can see the details. This particular one, which I am still in, is an Omaha 8 or Better limit tourney. We started with T$5,000 and the blinds were 20/40. They play more like the larger live tourneys. Right now, 2.5 hours into it, the average stack is still only T$6,400. It allows one to play the sort of game they would play when they travel to the big time. No rush, no crazy blind structures, less morons. Thank you Stars.

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No High Speed Internet Access in East Bum Fork?

Smashmouth Marketing

Ok, so Negroponte is providing PC's and internet access for $100 a piece to developing countries. What are we doing for our own that are still in developing areas of the US? Rural communities? Low income? In typical American fashion, people have banded together to take matters into their own hands. West Virgina Broadband is a non profit that connects rural communities to high speed wireless connections. The costs are covered by the users in a co-op style "pay what you want" model. The government has set goals for itself , but what is it doing about it?

Sir Paul then Dylan ?

Smashmouth Marketing

First it was Paul McCartney doing the Fidelity commercial, now Bob Dylan is doing a show on XM Radio. What is the world coming to? Is Howard Stern going to be considered for the next Supreme Court vacancy?

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Sick

Smashmouth Marketing

My kids got it. I got it. It lasts 48 hours and then goes away. hate winter colds.

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25 Great Discoveries

Smashmouth Marketing

I was just at B&N shopping for some christmas gifts when I stumbled upon The Discoveries, by Alan Lightman. It took me 25 minutes before I put it down. It is now on my wish list. What a wonderful work written about such intricate subjects as this centuries greatest discoveries, and he does it by examining the inital papers that were published. Hope Santa puts one in my stocking.

Who is Dane Cook's Agent/Publicist???

Smashmouth Marketing

Ok, I'm not one to follow up and coming comics religiously, don't get me wrong.I LOVE a good comic. But this week, I hear about Dane Cook on NPR midweek. Then I read about him in a magazine. Then he is hosting Saturday Night Live. Who is this guy's Publicist?? I've been working on about 30 bits that someday I want to try on a live stage. When I do, I want to use the same publicist. I'm a marketing guy. Whatever this guy is doing, he's doing it right.

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Touch of Pink

Smashmouth Marketing

Watched a cute movie tonight with a friend of mine. She insisted on something light, so we watched Touch of Pink. Kyle MacLachlan (of Twin Peaks fame) plays the spirit of Cary Grant as he helps the gay Alim, a muslim, deal with his visiting mother. Alim's struggle to come out to his mother generates fresh and hilarious situations as well as pain while the characters stumble all over each other. Worth the rent. Loved it.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

World Aids Day

Smashmouth Marketing

World Aids Day Thinking of my Uncle Eddie today. Always laughing, always having fun.passed away on June 3, 1998. He was 51.

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My Top 10 Marketing New Year's Resolutions

WebMarketCentral

Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. 1. resolve to understand my customers better. What drives them, what motivates them, and how to reach them in a way that is helpful -- never intrusive. 2. resolve to try to blog more frequently and eloquently. 3. resolve to put a real effort into making trackback work effectively. 4. resolve to try to determine why dmoz.org has become so awful about adding new sites. 5. It is the best marketing newsletter on the planet. 6. Really. 9.

The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Several of the possible benefits include: 1. Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3.

The ROI Risks of VoIP

The ROI Guy

VoIP projects indeed can deliver great cost savings and empower the business for greater agility, applications and capabilities. But these projects are not without their risks. These typically include: 1. Network readiness is often under-estimated resulting in higher that expected upgrade investments required in network equipment and connectivity 2. Quality of Service issues can occur if enough bandwidth is not provided, or there are network performance issues. This can cause dissatisfaction in the system by users and customers. 3. With a converged network, security is also more of a concern.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

The Benefits of RFID

The ROI Guy

The costs for implementing RFID are still too high for most mainstream applications, but are falling. While the costs and risks might be too high to deploy in a production environment, the benefits are proving more apparent and many should be conducting research projects to begin determining the potential ROI. Here is a quick checklist of several benefits which can be achieved with RFID solutions: 1. This can reduce the high labor costs and service fees of regular stock management and store shelf inventory. 2.

The ROI of HR Self Service Applications

The ROI Guy

Here are a few suggested HR applications you may wish to consider for self-service enablement Employee self-service applications ? Retiree services ? Paid time off requests ? Electronic paystubs ? Withholding changes and deductions ? Time card entry ? Personal data maintenance ? Training registration ? Benefit inquiries ? Open enrollment ? 401(k) or pension services ? Employee communications (HR policies, who’s who, what’s new, FAQs) Management self-service applications ? Leave management ? Employee change actions (transfers, promotions, terminations) ? Budget analysis ? Purchase orders ?

FAQ 0

The Benefits of Storage Consolidation

The ROI Guy

Storage consolidation consists of migrating distributed storage on individual servers to a networked NAS and/or SAN solution. The following are a few of the possible benefits: Reduce Storage Capacity and Growth Costs Adding storage to handle growth can be expensive, especially in high growth environments: 1) Reduce Needed Headroom - Distributed storage on individual servers require headroom on each disk array – islands of unused capacity. Network upgrades are performed often as storage pools grow to help avoid these downtime issues.

Improve Project Success Rates

The ROI Guy

Although improving over the past 5 years, IT projects still suffer too many setbacks and failures. In our latest research with IDC, the good news is that 2/3rds of IT projects are now successfully deployed. This is truly a drastic improvement over pre-2000 figures, where 1/3rd of all projects were cancelled prior to deployment, and 40% failed to meet budget, schedule and requirement criteria for success. The primary success factor has to do with a more frugal environment – today’s projects are smaller and incremental. So 2/3rds delivery is good right?

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

The Benefits of Business Intelligence

Tom Pisello

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Several of the possible benefits include: 1. Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3.

The ROI Risks of VoIP

Tom Pisello

VoIP projects indeed can deliver great cost savings and empower the business for greater agility, applications and capabilities. But these projects are not without their risks. These typically include: 1. Network readiness is often under-estimated resulting in higher that expected upgrade investments required in network equipment and connectivity 2. Quality of Service issues can occur if enough bandwidth is not provided, or there are network performance issues. This can cause dissatisfaction in the system by users and customers. 3. With a converged network, security is also more of a concern.

The Benefits of RFID

Tom Pisello

The costs for implementing RFID are still too high for most mainstream applications, but are falling. While the costs and risks might be too high to deploy in a production environment, the benefits are proving more apparent and many should be conducting research projects to begin determining the potential ROI. Here is a quick checklist of several benefits which can be achieved with RFID solutions: 1. This can reduce the high labor costs and service fees of regular stock management and store shelf inventory. 2.

The ROI of HR Self Service Applications

Tom Pisello

Here are a few suggested HR applications you may wish to consider for self-service enablement Employee self-service applications ? Retiree services ? Paid time off requests ? Electronic paystubs ? Withholding changes and deductions ? Time card entry ? Personal data maintenance ? Training registration ? Benefit inquiries ? Open enrollment ? 401(k) or pension services ? Employee communications (HR policies, who’s who, what’s new, FAQs) Management self-service applications ? Leave management ? Employee change actions (transfers, promotions, terminations) ? Budget analysis ? Purchase orders ?

FAQ 0

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Benefits of Storage Consolidation

Tom Pisello

Storage consolidation consists of migrating distributed storage on individual servers to a networked NAS and/or SAN solution. The following are a few of the possible benefits: Reduce Storage Capacity and Growth Costs Adding storage to handle growth can be expensive, especially in high growth environments: 1) Reduce Needed Headroom - Distributed storage on individual servers require headroom on each disk array – islands of unused capacity. Network upgrades are performed often as storage pools grow to help avoid these downtime issues.

Improve Project Success Rates

Tom Pisello

Although improving over the past 5 years, IT projects still suffer too many setbacks and failures. In our latest research with IDC, the good news is that 2/3rds of IT projects are now successfully deployed. This is truly a drastic improvement over pre-2000 figures, where 1/3rd of all projects were cancelled prior to deployment, and 40% failed to meet budget, schedule and requirement criteria for success. The primary success factor has to do with a more frugal environment – today’s projects are smaller and incremental. So 2/3rds delivery is good right?

Email Newsletters vs. Blogs Part 2

WebMarketCentral

My post several weeks ago about the emergence of blogs and the decline of the e-newsletter drew a thoughtful comment from Monty Loree of Express Marketing. Mr. Loree contended that "With direct email, you're in control of staying in touch with people and inviting them back to your site." While that's indusputable, my point was that you don't need a traditional email newsletter to accomplish that task. As Suzanne Falter-Barns points out in her blog here , collecting email addresses from your blog visitors is both easy and a great supplement to RSS feeds.

The ROI for Anti-Spam

The ROI Guy

The spam issue has reached such epidemic proportions that if its growth goes unabated, it can potentially ruin the utility and business value of e-mail. Nearly 36% of all e-mail messages received today are spam, according to NetIQ Corp.'s recent study of 750 small and large organizations worldwide. That's a sixfold increase over the past three years. As the spam count mounts, the cost of managing the overflow (now estimated at $285 per employee per year) rises in lost productivity and incremental IT costs. research. The impact of spam results in an average 0.4% Implement text analysis.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Q&A for SearchCIO: The State of ROI from IT

The ROI Guy

Between utility computing and offshore outsourcing, it's a pretty safe bet that the data center of tomorrow won't look like the data center of today. What can CIOs do to prepare for the inevitable evolution? In this interview, Tom Pisello, founder, CEO and president (basically "The Man") of Orlando, Fla.-based based Alinean LLC, a company that develops tools to measure IT value and ROI, talks to SearchCIO.com about which current trends merit attention -- and what CIOs should be doing to stay ahead of the curve. Aligning project plans with these pain points. What should I be avoiding?