Wed.Apr 18, 2012

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CMOs: Shedding light on marketing performance

Buzz Marketing for Technology

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the “black box” effect. Marketing is the one major budget item that traditionally has been the hardest to understand and measure from a traditional business performance standpoint.

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PowerViews with Trip Kucera: Best Practices & Surprising Trends

ViewPoint

My guest today for this third PowerViews interview is Trip Kucera, Senior Research Analyst at Aberdeen Group. His focus in the Marketing Effectiveness and Strategy practice helps his clients achieve extraordinary results. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors.

Trends 166
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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. But what I find intriguing is how little the two businesses overlap. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Is Your Content the Pretty Lady or the Old Hag?

Digital B2B Marketing

Sure, your content is excellent. It is unbiased, educates and provides valuable advice and perspectives. But is that how your audience sees it? Depending on your perspective, you may see an old hag or a young lady in the drawing at the right. And once you see one, it can be difficult to switch and see the other perspective. Marketers get caught in the same trap with their content.

Content 157
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What exactly is a social graph?

Biznology

Image via CrunchBase. I am a retired IBM Distinguished Engineer. (My wife says that makes me an Extinguished Engineer.) So, you might guess that I am fairly comfortable with the technical side of social media, but there’s one thing I don’t like, which is that technical people like to make up new fancy words to describe what they make, even if no one knows what they mean.

More Trending

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Facebook, LinkedIn and Twitter in Plain English

Paul Gillin

I prepared summaries for my upcoming Search & Social Double Whammy seminar on May 2 in Burlington, MA describing the “big three” social networks: Facebook, LinkedIn and Twitter. My goal was to describe in plain English the way these networks provide value to their users and the metaphors they use for interaction. Perhaps you’ll find these basic explanations useful in some context.

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Get Ready for Social Marketing Automation!

Adobe Experience Cloud Blog

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution. This is a wildly exciting time for Marketo! As our first acquisition, today’s news is directly supportive of our vision to provide the best, most innovative and productive marketing and revenue analytics solutions on the market.

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Life Cycle of Mass Media Technology

MLT Creative

I was researching the life cycle of mass media and it brought up an interesting notion for us in B2B marketing. Most new media developments spawn out of existing ones; thus, we have to stay up-to-date on every current trend in order to evolve easily into the next one. Birth: Though some technological milestones may be true innovations, most of them evolve from previous ones that were missing something the public wanted or needed.

Media 59
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Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

Palo Alto Networks needed to quantify the cost of status quo, and potential cost savings of improving and simplifying network security infrastructure with next generation firewalls. The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Design a Persona-Centric Website Experience

Hubspot

Face it: your website isn't just about you. After all, the main reason you even have one is to attract visitors that you can market to and later convert into leads and customers for your business, right? So shouldn't you cater your website -- and the experiences you provide there -- to those very visitors? When people land on your website, they usually ask themselves, “What’s in it for me?

Design 57
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Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Concur needed a way to communicate the current cost of travel and expense management to prospects, and the potential savings and ROI of automation. Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

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How to Spice Up Your JotForm Experience

JotForm

Do you spend a lot of time on the JotForm site? If you do you will love this addition. We spend all of our time on the JotForm site. Well, let’s just say things can get a little boring when you look at the same screen day and night every day. We are happy to introduce background themes for the.

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Case Study: Dell Desktop Virtualization Solution (DDVS) Benefits Estimator

The ROI Guy

The Dell Desktop Virtualization Solution (DDVS) offers several alternatives to purchase, implement, host and manage virtualized desktops. In order to better connect, engage and educate frugal IT decision makers as to the unique value of DDVS, Dell turned to Alinean to develop a compelling Benefits Estimator. Providing a few data points about their virtualization opportunity, a prospect gets an overview of potential total cost of ownership savings and Return on Investment (ROI) on-screen, and aft

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SnapApp Drives 11% of Traffic to Retailer's Website

SnapApp

Squishable deployed a holiday-themed personality test on their Facebook page. The "Holiday Match-O-Matic" Facebook quiz ?matched quiz takers with the ?ideal? Squishable stuffed animal - including Pandas, Narwhals, Penguins and more- based on their responses to a series of ?personality? questions. . Squishable ran their ?Holiday Match-O-Matic? during the November/ December holiday season.

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Case Study: The New UK CIO Interactive White Paper (by IDG & sponsored by Dell | Intel)

The ROI Guy

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. To make the study results more personalized and relevant, and to drive better lead generation and quality, Dell and Intel worked with Alinean to create an Interactive White Paper, customizing the research results, findings and recommendations based on the prospects’ industry and size.

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12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011

Webbiquity

Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. What brands have done it well—and what can you learn from them?

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Google Launches Improved Online Advertising Metrics for Brand Marketers

Hubspot

For traditional brand marketers, it's no secret that measuring the impact of advertising efforts has always been a struggle. But with the rise of the web and digital advertising, luckily, these efforts have gotten much easier to measure through such standardized metrics as clicks, interaction rates, and conversions. But have these metrics ever really been good enough to measure branding?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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[Infographic] More People Opting Out of Behavioral Advertising

readwrite

The fight to gain privacy assurances from advertisers is like a massive, complicated waltz: one step forward, two steps back. In the end, we just keep on dancing around in circles. More than any other time in the history of the Web, advertisers are feeling the squeeze from government regulators and consumer advocates demanding transparency and respect for user privacy.

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