Tue.May 17, 2011

B2B Lead Blog

Trending Sources

What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. That doesn’t interest me. Why can’t they just ask me what I prefer?

Digg 49

What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. Underlying the new demand generation activities will be two key changes. Relevance is the New King. It is no longer content or context. Relevance requires BOTH.

5 Big Marketing Lessons From Kickstarter

It's All About Revenue

by Jesse Noyes | Tweet this. When Kickstarter launched it was seen as a grand experiment for the largely untested crowdfunding model. Would people actually pony up cash to support others’ ideas? Would projects take off or die on the digital shelf? Two years later and those questions have been answered. Clearly, crowdfunding can work. We share 5 of them here. Never Underestimate The “Cool” Factor.

Media 53

Another 18 Awesome B2B Social Media Statistics

Social Media B2B

With the popularity of our 28 Awesome B2B Social Media Statistics post last year, we wanted to make sure we kept our readers up to date on the latest statistics coming out of various B2B social media reports and studies. Here’s a list of 18 additional stats from a variety of sources to curb your stat-hungry appetite. Source ). Source ). indicated 1 year or longer). Source PDF ). Source ).

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Crowdsourcing: Friend or Foe to the B2B Service Industry? | Marketri

Marketri

Do We Need Generally Accepted Marketing Principles? – by Steve Gershick

Fearless Competitor

B2B Lead Generation | Guest Posts from Top Marketing Experts. I’m honored to bring our readers guest posts from top B2B marketing and lead generation experts. Steve Gershick of 28 Marketing is one of the best – having worked for Eloqua and having founded this new conference, DemandCon. We’re honored to bring you insights from him. Steve Gershick. Thanks Steve. _. Thanks Steve.

Class 37

Debunking Three Misunderstandings Business Executives Have About.

PWB Marketing Blog

How to Prioritize Sales Leads Part 3 – Mac McConnell of Bluebird Strategies

Fearless Competitor

B2B Lead Generation | How to Prioritize Leads | Part 3 of 3. In our last post, we shared part 2 of Mac McConnell of Bluebird Strategies talking about lead scoring. In this final segment, he dives in deeper. If you missed the earlier segments: You can watch Part 2 here. You can watch Part 1 here. More quality sales opportunities leads to more sales which leads to higher revenue and market share.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

The 140 Conference on Long Island

Fearless Competitor

Jeff Ogden. I’m one of the featured speakers at this social media conference today. My featured talk is at 12:45pm. I’d love to see you there. Here is the full list of speakers. Passionate” “Informative” “Personal” “Inspirational” “Fast-Paced” “Unpredictable”. The world has changed, is changing right now, and you know it; it’s exciting and terrifying all at once.

Find New Customers releases “7 Keys to Successful B2B Marketing”

Fearless Competitor

B2B Lead Generation | 7 Keys to B2B Marketing Success. “Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.&# Jill Konrath, SNAP Selling. With prospective buyers busier than ever, we need to distill marketing down to its very essence – people want to quickly scan content today. No registration needed. Just point and click.

Using Game Mechanics to Increase Engagement & Participation

Sazbean

One of my favorite discussions at UnGeeked Elite in Chicago was by Tom Tentoglou about Gamification, or adding game mechanics into business in order to increase engagement and participation. Gamification isn’t about building games (necessarily), it’s about using aspects of games that people find enticing. Popularity of Gaming. Gaming is massively popular. Motivations Differ.

The Circle of Trust in B2B Marketing

B2B Marketing Insider

A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago.  Good move.  Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory.  Not the fundamental skills that stand behind marketing.  You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is. Enlighten us. .

Trust 22

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

5 TIPS FOR LAUNCHING A SOCIAL SELLING INITIATIVE:

Sales Intelligence View

Many of our customers and students of the Social Selling University have asked what they should do once they decide that their sales team should leverage social media more during their sales prospecting. We have created a 5 step process that. 1. EVALUATE WHAT YOU’RE DOING. Many people on your team probably already use LinkedIn, Twitter, blogs, etc. Take stock of how you’re currently connecting with and listening to customers, and see what seems to be working. Where are you successfully engaging and building relationships with prospects and customers? 2. START BY LISTENING. SHARE INFORMATION.

Digital Marketing Is Still Direct Marketing

Biznology

Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for? You're missing out on great networking and presenters like me, because I traveled to Philadelphia last night to address the local MENG chapter. hope they learned something, but it was a great experience for me, too.

INFOGRAPHIC: Brand Advocates

Client Bridge

Brand advocates are people who habitually share information on the products they use, are thought leaders in their social circles, and influence the opinions and purchase decisions of others. They can be effective salespeople for a brand, if you can connect with them. From BzzAgent, here's an infographic to help you better understand brand advocates. View Original Article

San Francisco Set to Ban the Distribution of Yellow Pages

Hubspot

Not only do people consider the distribution of Yellow Pages phone books obsolete. So does the law. Last week, San Francisco's Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages. As reported by the Los Angeles Times , San Francisco is the first city in the nation to restrict the distribution of the book. What does this ban mean? Probably. Connect with HubSpot

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

3 Ways to Improve the Quality of Your Sales Leads

Modern B2B Marketing

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. Fine-tune your lead scoring system. Commit to lead nurturing.

Myth Busting on Twitter

Webbiquity

Your Twitter followers really want you to sell to them. You should only tweet your own content. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Really? Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere. Check out more of these erroneous notions (and countervailing truths) in 7 Twitter Myths Busted , my guest post on Arik Hanson’s Communications Conversations blog. Twitter Arik Hanson Mark Ragan Missy Berggren PR Daily Twitter myths

Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true:  they were arcane, and somewhat rigid … but certainly not inscrutable.  By way of proof, here are some of those historic rules: First, be [.]. B2B Web Strategy Search Engine Marketing

Grade Your Website and Win Prizes! [Contest]

Hubspot

Since its launch in 2006, Website Grader has graded over 3.5 million websites, helping thousands of companies ensure their sites are following inbound marketing best practices. The free, award-winning tool offers deep analysis that generates recommendations for websites big and small. It's helped everyone from small business owners to internet marketing professionals. Connect with HubSpot

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

33% of Companies Have a Mobile Marketing Strategy [New Data]

Hubspot

Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. Mobile Marketing Survey Findings. 1. 33% of companies have a mobile marketing strategy. 2. Marketing Takeaway. Connect with HubSpot

Avoiding the 5 Pitfalls of Free Content

Hubspot

John Jantsch of Duct Tape Marketing wrote an interesting article last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. According to John, the five problems with free content are: No accountability. Eroded Value. Lowered Expectations.

Your Prospecting List Probably Isn't As Good As You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary. As a result, over the course of the average work week those mundane tasks add up to a lot more wasted hours than you’d expect. they’re wasting time.

Your Prospecting List Probably Isn't As Good You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary. As a result, over the course of the average work week those mundane tasks add up to a lot more wasted hours than you’d expect. they’re wasting time.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Your Prospecting List Probably Isn't As Good A You Think

Sales Prospecting Perspectives

Those of us in the sales game with a little bit of pride should consider our time valuable. think that’s why we hate busy work. You know, the kind of work that can be a huge time-suck but needs to get done even though it takes us away from the part of the job that we are passionate about. Although it is a necessary evil, we can get caught up in those small details which can make us far more inefficient than necessary. As a result, over the course of the average work week those mundane tasks add up to a lot more wasted hours than you’d expect. they’re wasting time.

Marketing to Multi-Media Multitaskers?

Marketing Craftmanship

Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels. In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. The era of the mono-media environment is over.”.

How to Become a B2B Lead Generation Master

Great B2B Marketing

Want to Achieve Your Revenue Goals? Learn These 7 Things Most B2B companies are successful only to the degree they are able to generate qualified sales leads. So why is lead generation such a mysterious subject to so many?  Considering the stakes, it behooves you to take lead generation seriously and become a master.  At Fusion Marketing Partners , we see a full range of marketing practitioners ranging from novices (grasshoppers) to masters.  So what does a master know, and what actions do they take, that separate them from the amateurs?  Come join the discussion.

Asset marketing versus auction marketing

Business Growth Development

The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains which is why understand the difference between asset marketing and auction marketing can help you build both a short and long term plan. The internet is one of the best places for comparing these strategies.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Asset marketing versus auction marketing

Business Growth Development

The types of marketing strategies that businesses adopt will have both a significant long term affect on the business as well as impacting its short term gains which is why understand the difference between asset marketing and auction marketing can help you build both a short and long term plan. The internet is one of the best places for comparing these strategies. Related articles.