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The Latest from B2B Lead Blog
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Thursday, January 28, 2010
In addition to starting the New Year with great optimism about the prospects for all of us marketers, I am excited and privileged to serve you as ReachForce’s new President. Based on feedback from you, I plan to continue communicating within our present theme of lessons learned, insights and tips
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Tuesday, January 26, 2010
A lot of companies have created great online user communities filled with best practice content, forums and wikis. But depending on your customer base, it may be difficult to get them to take full advantage of the community. You might try sending weekly (or bi-weekly or monthly - up to
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Friday, January 22, 2010
The number one responsibility of any B2B Marketer is to keep his or her company’s marketing and sales funnel full,
with with leads converting quickly to drive profits. In other words, to keep the company’s lifeblood flowing. The continuous battle to meet pipeline and revenue projections is frustrating when using
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The Best from B2B Lead Blog
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Wednesday, October 14, 2009
The marketing database plays a vital role in maximizing marketing effectiveness. A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy.
The The marketing database feeds the marketing mix, it helps determine which targets and segments a company should
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Wednesday, October 7, 2009
This post comes to us from one of our friends at ExactTarget, Joel Book.
Having Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email.
1. 1.
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Thursday, October 29, 2009
As B2B Marketers we spend a lot of time, effort and resources on creating lead generation programs that drive prospect conversions. But what happens next?
As As we become more sophisticated marketers with more promising tools, we are now not only filling the top of the sales funnel but we are also
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Thursday, October 15, 2009
Measuring What Matters Assessment
Peter Peter Drucker, widely regarded as the “father of modern management”, once said, “if you can’t measure it, you can’t manage it”. Now, more than ever, measurement is a fundamental part of the marketing process. Good marketers are expected to understand marketing analytics and use marketing performance as
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Wednesday, October 14, 2009
The success of any business endeavor is dependent on one thing; execution. Even the best marketing strategy will fail if the organization is incapable of executing. In the context of marketing effectiveness, execution has to do with the tactics and processes an organization utilizes to market a product or service.
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The Latest from the B2B Marketing Community
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Monday, February 8, 2010
For B2B organizations looking to shorten sales cycles, increase revenue and achieve better marketing ROI, marketing automation is the natural answer. These automated solutions manage the process of converting prospects to buyers by automating tasks and workflows such as:
Demand generation
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Monday, February 8, 2010
One of the most seemingly ludicrous, annoying, and pervasive Twitter scams are the promises of free teeth whitening. So, what is this all about?
The teeth whitening scams work by creating fake websites that appear to be blogs with personal testimonials. An example would be www.karensteeth.com .
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Monday, February 8, 2010
If you are a B2B marketer, or are responsible for B2B lead generation, do not miss this half-day seminar on March 3, 2010 at the Westin Grand hotel in Washington, DC.
This all new for 2010 session of B2B marketing University is focused on helping you stay ahead of the curve and excel in the changing B2B marketing environment.
Join us and take your marketing and lead generation to the next level.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
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Friday, July 11, 2008
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference
for for experienced users, novices, and everyone in between.
I I developed Google Guide because I wanted more information
about about Googles capabilties, features, and services
than
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Tuesday, July 22, 2008
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Friday, June 27, 2008
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Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane.
20 Tips for More Efficient Google Searches
For millions of people Google is an indispensable search
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