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The Latest from B2B Lead Blog
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Monday, August 16, 2010
These days, social media can be not only a great marketing tactic, but a great sales tactic as well. Our sales reps make a habit of finding prospects via LinkedIn, Facebook, Twitter, etc. This way they can leverage relationships, gain prospect insight, and do pre-call research to maximize the 30
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Wednesday, August 4, 2010
Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a
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Monday, July 19, 2010
How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with
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The Best from B2B Lead Blog
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Wednesday, October 14, 2009
The marketing database plays a vital role in maximizing marketing effectiveness. A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy. The marketing database feeds the marketing mix, it helps determine which targets and segments a company should
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Wednesday, October 7, 2009
This post comes to us from one of our friends at ExactTarget, Joel Book. Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. Remember that People buy from People. With all due respect
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Monday, February 22, 2010
You have an HR handbook, departmental training materials, and documented procedures. But do you have standards and rules for your marketing and sales database? You should. Without some law and order, your database will start looking like the wild West of marketing and sales data. Here are some of our
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Wednesday, December 2, 2009
Somehow amongst my responsibilities at ReachForce I’ve gotten involved in helping figure out email deliverability issues for some of our customers. As a result, I have spent a good chunk of my time lately researching, reading and generally informing myself on some of the less than obvious things that can
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Thursday, October 29, 2009
As B2B Marketers we spend a lot of time, effort and resources on creating lead generation programs that drive prospect conversions. But what happens next? As we become more sophisticated marketers with more promising tools, we are now not only filling the top of the sales funnel but we are also
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
The best way to promote your company or products is by helping people. Using your expertise to answer people’s questions is one of the most effective marketing activities you can imagine. Nowadays people are not only searching. People try to find the information they are looking for by asking questions. There are a number of websites like [.].
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Thursday, September 2, 2010
Existentialist playwright Samuel Beckett would have loved this one: Most email marketers continued to send email at a steady, high frequency for nearly two years, despite a total lack of response from the subscriber (no opens, no clicks, no purchases), according to a new study. The results are less than encouraging. cents. Subscribe to RSS.
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Thursday, September 2, 2010
Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? Share the success!
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Share in email, IM, or blogs. Download. For Mac OS X. Download. For Windows. What is this thing called Jing?
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Friday, July 11, 2008
, CAPTION, CONTINUUM , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #ffffff, TEXTCOLOR, #000000, WIDTH,200);". onmouseout="window.status=; return nd();">. CAPTION, GRAPHIC FACILITATION , CAPTIONSIZE, 2, BGCOLOR, #AAAAAA, FGCOLOR, #AAAAAA, TEXTCOLOR, #000000, LEFT, OFFSETX, 250, OFFSETY, -100);". onmouseout="window.status=; return nd();">.
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Thursday, July 24, 2008
Google Guide is an online interactive tutorial and reference for experienced users, novices, and everyone in between. developed Google Guide because I wanted more information about Googles capabilties, features, and services than I found on Googles website. Nancy Blachman. Start now: Jump to a section: Overview. Contents. Favorites. Query Input.
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Tuesday, July 22, 2008
explore. visualizations. data sets. comments. topic hubs. participate. register. create visualization. upload data set. create topic hub. learn more. quick start. visualization types. about Many Eyes. site map. -->. Sign in. data sets. comments. visualizations. people. topic hubs. Try Our Featured Visualizations. Smoking in the U.S. alice wont you?
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Friday, June 27, 2008
Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. Each week we provide a handful of tips that will save you money, increase your productivity, or simply keep you sane. 20 Tips for More Efficient Google Searches. For millions of people Google is an indispensable search tool that they use every day, in all facets of their lives.
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