Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower. More granular list targeting and messaging will almost always deliver better response rates and higher conversions — but getting that list tuned up isn’t something that happens overnight. Previous lead behavior. MORE >>

Proper segmentation for your lead nurture program is akin to a well-prepared garden bed. With great soil, lots of organic amendments, proper watering, right light and climate your garden will blossom – but it takes work before you plant your first seed. The same is true for your nurture – take the time to build great segments and see the sales flower. More granular list targeting and messaging will almost always deliver better response rates and higher conversions — but getting that list tuned up isn’t something that happens overnight. Previous lead behavior. MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. Share and Enjoy. MORE >>

Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline. Email is a critical piece of the tactical mix. List segmentation and nurture are critical functions of B2B lead routing – and ongoing email campaigns are an outgrowth of that. Capturing prospect attention is getting harder and harder as open rates and CTRs continue to decline. As you map your content plans for the next few months, ReachForce highlights some of the best B2B email in the business. MORE >>

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). The new blog goes live, and you’re feeling great, check that one off the to-do list. MORE >>