| | | B2B Internet Marketing Strategies | | | | 2 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Quick Primer on Crossing the Chasm. concise way to think of Moore’s chasm crossing strategy is that it’s a “beachhead and breakout” strategy. Characteristic. | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. In the long term, Best Buy’s cloud API vision is to give consumers the power to buy products quickly and easily regardless of how or where they prefer to buy—on their smart phones, their tablets, their PCs, or their local Best Buy store. Our API’s turn that off-line advantage into an on-line advantage, too.”. | | | | | |
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