LeadForce1 Adds Mind Reading to Marketing Automation
Customer Experience Matrix
AUGUST 18, 2010
Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy.
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