Sat.Sep 24, 2016

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A Creative Side Project Saved This Startup: The Unlikely Story of Unsplash

B2B Marketing Insider

Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want more people to trust their intuition. Slingshots are quick-hitting examples of people who do so. Mikael Cho is the co-founder and CEO of Crew, a marketplace that helps you find designers and developers for your website or app. […]. Content Marketing

The Power of Customer Focus

Fearless Competitor

One time long ago, I was working for a warehouse management company called Optum Software.  It was a startup with about 35 employees.  I was a salesperson. The company was sold and I gave them my resignation.   They said ” We REALLY need that big deal with the company in Tampa.  The Home Shopping Network.” ” I replied “I will sell it if you put it in writing.  They did. flew to Roanoke, VA and Reno, NV to tour their warehouses with the warehouses managers.  I learned their issues and challenges.  Met the company and hammered out a deal.  ”  She said no. 


6 Easy Ways to Predict Content Marketing Trends

Content Standard

Not long ago, in the spirit of celebrating a long summer that was dwindling to a close, I visited Canobie Lake Park in Salem, NH—which is where I met Pappy. Pappy, for those unfamiliar, is the nightmarish visage of a bearded man clutching a bag of gold coins. real vague piece of advice, something like: “Deciding to make a move is the best next move to make.” Ask the right questions.


This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Adblock Plus starts its own ad network (or does it?). Robert and I also discuss the future of advertising, analyze AT&T’s aim to become a media company (of course), and share our thoughts on whether or not content marketing is hard to measure. This week’s show.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.