Mon.Jun 27, 2016

Trending Sources

The Onion Shares The Secret To Creating Content That Doesn’t Suck

B2B Marketing Insider

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […]. Content Marketing

Press 23

Why You Should Never Email a Proposal

Hubspot

Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Now, you are staring at your email account in frustration as you write your third follow-up email in as many weeks. What could have caused this disappearing act? Was it the content of the proposal? Did the client get cold feet? It's possible. right? The Real Problem Isn't About Email.

Market With a Mission

B2B Marketing Insider

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […]. Marketing Strategy

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7 of the Best Facebook Live Videos We've Ever Seen

Hubspot

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque f ilters all in the works. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. What if you mess up? And 3.7

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Beginner’s Guide to Content Experiments

B2B Marketing Insider

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. Content Marketing

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before. Having a compelling brand story is key, but remember: your story is more complicated than just words. Sure is a lot to keep up with, huh? Every business is different.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. They are also useful for monitoring certain keywords or conversations, and for analyzing your social media performance.

How to Harness the Power of a Referral Marketing Business

Act-On

In this digital age, marketing supports the attract, capture, and nurture stages of the customer lifecycle, ideally with a clean handoff to sales close to the purchase point. After the sale, the customer success team generally watches over the account. That’s one reason that marketing is increasingly getting involved in the customer experience. What can referral marketing do for your company?

Why Your Mobile Content Strategy Should Include Micro-Moments

Content Standard

I’m on a street corner outside of a nondescript office building. It’s overcast, I’m in a city I’ve never been in before, and I have exactly one hour to grab food before my client meeting. look at my phone and desperately search for the highest rated sandwich in my vicinity. The highest-rated, non-messy sandwich. Micro-moment! And then I look at the price tag and gasp.

Digital video: Next big marketing opportunity – Tech2

Opentopic

Opentopic blog >> tech.firstpost.com Why this Kolaveri di made Internet history when it released in November 2011. The funky song racked up 1.5 million views in its first week. Kriti, a short film, racked up close to 3 million views since its launch four days ago. Yet that number is not a big deal for the film’s female lead Radhika. Marketing ROI Cmo marketing roi

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

What We Learned About Convergence at #ThinkContent 2016

Ceros

This post, What We Learned About Convergence at #ThinkContent 2016 , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! It’s one of the most exciting periods in history to be a marketer—but also one of the most stressful. Modern marketers are no longer judged solely on their ability to drive leads and sales.

What goes into a successful landing page? – Smart Insights Digital Marketing Advice

Opentopic

Opentopic blog >> smartinsights.com What goes into a successful landing page? Being a digital marketer is simple. All that’s required is to get people to do exactly what you want them to do. That is: act. That act may be as basic as wanting them to click on a CTA button to “learn more.” The act may be a tad. Marketing ROI Cmo marketing roi

Customer lifecycle journey

Opentopic

Opentopic blog >> chirorocompland.b0ne.com The capability to follow a customer through all phases of the buying process has long been considered the holy grail of enterprise marketing.The journey to customer centricity will not be an easy endeavor. In building a. reward customer loyalty — over the customer life cycle rather than just at the. Creating a better customer experience. Marketing ROI Cmo marketing roi

How to find side project marketing ideas

Opentopic

Opentopic blog >> thenextweb.com That’s the percentage of Crew’s revenue driven by our side projects last week alone following the launch of one of our latest tools. Every time I see such high ROI on our side project marketing efforts, I feel this urgent need to convince every single one of my startup friends to stop wasting their money on. Marketing ROI Cmo marketing roi

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Digital Marketing and Display Advertising Officer job with Michael Page Marketing

Opentopic

Opentopic blog >> jobs.marketingweek.com A well established Not for Profit and Charities organisation based in Central London is looking for a Digital Marketing and Display Advertising Officer on an initial 10 month contract.Client DetailsA well established Not for Profit and Charities based in Central London.DescriptionThe successful Digital Marketing and Display Advertising Officer will be required to:* Create intuitive Digital Marketing. Marketing ROI Cmo marketing roi

Marketing Insider Group

Opentopic

Opentopic blog >> marketinginsidergroup.com Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to figure. Marketing ROI Cmo marketing roi

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Survey: Is Influencer Marketing a Legitimate Digital Channel?

Opentopic

Opentopic blog >> performancein.com With Instagram’s 500 million member klaxon still ringing in the ears, we’re addressing a corner of digital marketing that’s been neither short of phenomenal results or biting criticism in roughly equal measure. Influencer marketing – not to delve into nuance around how it’s been around for decades or longer – has enjoyed somewhat of a renaissance. Marketing ROI Cmo marketing roi

4 simple steps to ensure your content marketing drives sales (via Passle)

Opentopic

Opentopic blog >> news.elxtr.stfi.re … An assertion that I’ve heard in response to my career choices more than once in the last 20 years. But you know what? Looking back at what I’ve learned and now know, I wish I’d done it more often and been even more adventurous. The last time I heard this statement (from someone whose views. Marketing ROI Cmo marketing roi

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Jobs of the Week: Five Marketing Jobs in Berlin

Opentopic

Opentopic blog >> theheureka.com With many more out there, we have found five really interesting open marketing positions in Berlin. If you are looking for different one, or in other fields and cities, check out our job board. Berlin-based food delivery service foodora partners with beloved local restaurants to deliver quality meals in over 30 cities worldwide. The company is. Marketing ROI Cmo marketing roi

Senior Marketing Analyst job with Uber Corporate

Opentopic

Opentopic blog >> jobs.campaignlive.com Uber is changing the way the world moves. However, we’re not just about moving people – we’re about creating a marketplace to bring people what they need. We’re looking for a Marketing Analyst on our Performance Marketing team to provide data expertise as we collectively drive growth and enhance user engagement. The right person for this. Marketing ROI Cmo marketing roi

Adwalnut Feature

Opentopic

Opentopic blog >> pinterest.com Performance Marketing has become the grass roots of online business. Advertisers love affiliate marketing because it involves minimal risk. Offers are the core of performance marketing and Affiliate tracking link is the hub of offers which is used to redirect traffic to the offer landing page. Periodically in offers will have more than one landing page. Marketing ROI Cmo marketing roi

Importance And Benefits Of Digital Marketing For Business – Digital Strategies, Digital Strategy, Content Marketing

Opentopic

Opentopic blog >> digitalstrategies.co.uk Importance And Benefits Of Digital Marketing For Business Today, everyone is talking about their digital marketing strategy as it has created a buzz among business. Those people who have enjoyed the benefits of digital marketing never stops talking about it. If you are a businessman with a little or no knowledge in digital marketing, then this. Marketing ROI Cmo marketing roi

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

6 Ways to Reduce Bot Influence on Your Marketing Analytics

Opentopic

Opentopic blog >> semrush.com A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for roughly 48 percent of all traffic to thousands of sites. These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click. Marketing ROI Cmo marketing roi

Inbound Marketing Budget Calculator

Opentopic

Opentopic blog >> kunocreative.com Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques. As marketers continue to move away from from interruption-based marketing many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals With a. Marketing ROI Cmo marketing roi

How Long Does It Take for Inbound Marketing to Work?

Opentopic

Opentopic blog >> blog.waypostmarketing.com I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth your investment. So before you are ready to bet your investment on inbound marketing, you are absolutely right to ask. Marketing ROI Cmo marketing roi

Inbound Marketing Budget Calculator

Opentopic

Opentopic blog >> kunocreative.com Diagnosing the needs and the associated costs for inbound marketing resources varies greatly depending on goals and strategic techniques. As marketers continue to move away from from interruption-based marketing many still struggle with how to identify and build a budget for some of the common activities that will be performed to reach their goals With a. Marketing ROI Cmo marketing roi

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

How Long Does It Take for Inbound Marketing to Work?

Opentopic

Opentopic blog >> blog.waypostmarketing.com I have been taught that results are what really matter. What I’ve later learned on my own is that you should also be smart and understand which results matter the most and which ones are worth your investment. So before you are ready to bet your investment on inbound marketing, you are absolutely right to ask. Marketing ROI Cmo marketing roi