Tue.Aug 30, 2016

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Why Demand Generation Requires More Than Marketing

B2B Marketing Insider

I had a conversation with a prospect today about their demand generation challenges. As is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […]. Demand Generation

The Rise of Virtual Reality and What It Means for B2B Marketers


It wasn’t long ago that virtual reality felt like pure fiction. Members of Star Trek’s USS Enterprise used virtual reality to explore simulated environments — anything from traveling to lush forests to solving complicated mysteries. Bringing this technology to reality, however, felt “highly illogical,” as Spock would say. For marketers, this is the holy grail. Key takeaway. Key takeaway.

Are Your Quizzes Adding Value? A Quick Guide to Making the Most of Your Content

B2B Marketing Insider

It’s no secret that the Internet loves quizzes. And why wouldn’t we? They’re an easy, fun way to test knowledge and gain new insights into our personalities. Over at the Content Marketing Institute, Jodi Harris sums up our obsession with quizzes best when she writes, “I know they are designed to artificially inflate the site’s […]. The post Are Your Quizzes Adding Value? Content Marketing

Five of Barcelona’s Best Event Venues

Experience Marketing Insights

Event spaces for brand experiences of all types and sizes

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.