December, 2016

Trending Sources

4 Ways to Humanize Marketing to Fit Your Buyer’s Journey

B2B Lead Generation Blog

We need to stop treating our customers like objects and treat them like people. So how do you humanize marketing to fit your buyer’s journey? It starts with us being human first by recognizing their humanity. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. Would you do a better job connecting and a building a relationship? Think about it.

5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

The term “ SEO Audit ” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas of focus. While some of these SEO audits could certainly be scrutinized, many have been quite thorough and impactful. Of course, B2B marketers have differing expectations of an SEO audit as well. The Duplicate Content Audit.

97 Customer Experience Stats Marketers Need to Know

Type A Communications

December 1, 2016 by Carla Johnson By 2020, customer experience will overtake price and product and the key differentiator between brands. Are you prepared? While most business leaders admit the. read more. Customer Experience B2B Carla Johnson Customer Service Digital Customer Experience Mobile Customer Experience Type A Communications

3 Ways to Optimize Customer Experience Via Email

It's All About Revenue

The pressure to create and maintain a stellar customer experience is a daunting challenge faced by brands, and the onus is increasingly falling on marketers to own the strategy and tactics to deliver on the promise of delight. The CX quest is on. Gartner estimated that by this year, 89% of companies expect to compete mostly on the basis of customer experience, versus 36% four years ago.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

How the Brain Processes Different Types of Content [Infographic]

Hubspot

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations. The reason? Different stories are better told in different formats depending on the message they're trying to convey. And some of their insights may surprise you.

6 Ways to Get Inspired to Create Content

Modern B2B Marketing

Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much. It can feel like there’s nothing left to say, but that’s never actually the case. You just need some fresh inspiration to get back on track. Look Around. Utilize New Tools.

5 Disruptions to Marketing, Part 1: Digital Transformation

chiefmartech

The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. believe that marketing is in the middle of five major disruptions that are reshaping our whole industry and profession.

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TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics

bizible

Marketing and sales analyst firm, TOPO, recently published a report on the state of account-based marketing. The report found a number of insights and recommendations for both marketers who are just getting their feet wet with ABM and those who have a few years of ABM under their belt. The chief finding of the report is that ABM works. Successful ABM Requires a Shift to Down-Funnel Metrics.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last. 10) MakeaGif.

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51 Essential Email Marketing Tips to Help Marketing Automation

B2B Marketing Insider

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. These tools also let us gather insights about how our subscribers are consuming and interacting with our messages. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really […]. Content Marketing

How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Check it out below. How to Build a Memorable Personal Brand on Twitter. Step #1: Follow the leaders. Repeat.

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3 Reasons Your B2B Marketing Reports Stink and How to Fix Them

Modern B2B Marketing

Author: Jeff Coveney According to B2B Marketing and Marketscan, only 32% of marketers pursue a data-first strategy , and less than half of marketers feel prepared for a data-driven marketing future. So it’s no surprise that a question I hear often is: “How do we gain insight into the effectiveness of our marketing efforts?”. The end result is reporting that doesn’t make sense–or does it?

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. This week’s show. Recorded live on November 28, 2016; Length: 1:01:05). Download this week’s PNR This Old Marketing podcast. HANDPICKED RELATED CONTENT: Will the Content Bubble Burst?

Cybersecurity in a hyper-connected smart city

Biznology

In our days we read more stories than ever about the current size of the IoT field. The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities. Smart cities are a constant developing concept.

Hear What Matt Heinz Has To Say About Attribution [VIDEO]

bizible

Matt Heinz, President and founder of Heinz Marketing , gave a presentation on how to achieve measurable results through attribution. We've cut the video to just the meat, which at under fifteen minutes long is concise and powerful. Here it is: 14:02. 14:02. Speed. Quality. 1080p. About Wistia. Report a problem. Thanks for reporting a problem. Which of these best describes the problem? Cancel Send.

MQL to SQL: The Qualification Process [Infographic]

B2B Marketing Insider

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy. So, to make a long story short, your interactions with your leads must vary depending on what lifecycle stage they are in. For example, […]. Content Marketing

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Reasons Why HTTPS Should Be Enabled on Your Website

Hubspot

If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”. What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer -- the technology that encrypts your connection to a website, so that hackers can't intercept any of your data. But in addition to what it actually means, why is it so important?

How to Automate Your Account-Based Marketing Strategy

Modern B2B Marketing

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Audience Management for  Account-Based Marketing . Nimbleness in Building Aggregate Audiences.

Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor

Vidyard

When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video ’s Director of Community, Yotam Dor, his career isn’t too far off. Getting that position at the centre was like a mini MBA,” Dor told me in an interview. He stayed at SCAD for two years before returning to Toronto.

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. It may seem late in the game, but it’s definitely not too late to create a solid marketing plan for the new year. Here are some guidelines to help you check all the boxes on your marketing plan and knock 2017 out of the park. 1. Evaluate last year’s successes and failures  . The best place to start planning for the future is to look at the past. Did you make your lead goals?

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A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Case Study: Using influencers to quickly build an audience for your content

grow - Practical Marketing Solutions

By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. His job running a small construction company afforded a lot of flexibility, but didn’t provide the medical benefits he needed to cover his rising bills, or the salary level he needed to feed his five children. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said. The more broke I became the harder I worked. In most cases I was trading one kind of insanity for another. I was at a loss about what to do with my life. decided to write an eBook and give it away.

Weekend Reading: “More Sales, Less Time” by Jill Konrath

B2B Marketing Insider

So why are books about sales increasingly important to marketers? Due to the changing nature of how your customers buy, there’s a increasingly stronger gravitational pull between marketing and sales. And that’s why the more that marketers understand about how their customers buy, the more effective they will be as a marketer. But successful marketers […]. Sales Alignment

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A Night at the Facebook Hotel

Contently

I knew something was wrong as soon as I entered the hotel. signed in at the front desk and the clerk assumed a huge, cheerful smile. Welcome to the Facebook Hotel!” ” he said. Your dog died six years ago today!” ” After forcing me to look at four photos of my departed dog as a puppy, he handed over my room key. Or maybe a former weed dealer? What hell had I entered?

The Flavors That "Sales Ready" Leads Come In

ViewPoint

(Cartoon courtesy to Kenny Madden). once worked with the then SVP, Marketing of a large public company who was frustrated with sales. Big surprise. At one point he got so angry that he offered sales management the following choices for spending a $100,000 budget to generate leads. 100,000 companies with up to three executive contacts in the right company (no email addresses). None of the above.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Authentic Marketing is More Than a Myth: The Right Way to do Real People Campaigns

Vidyard

We all hear the same buzzwords in every meeting we sit down in. We all say the same buzzwords, including them in our PowerPoint presentations and word clouds. But in this industry, I think we can all agree that sure, ‘authentic’ has become a buzzword we all know we’re supposed to say – but is anyone actually doing authentic marketing? So you want to launch a real people campaign? Cold call.

31 Influencers to Follow in 2017: A Social Countdown

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you’re always scanning the horizon (or the internet…to be realistic) for the next big thing. Staying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. But let’s be honest, it also takes time. Look to industry experts—the movers and shakers that are always on the cusp of what’s new.

How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”

Ceros

This post, How Graphic Design Legend Louise Fili Became “The Envy of Every Designer” , written by Simon Martin , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Happy reading! ” Her influence in New York City is everywhere – from restaurants and subways to nearly every corner bodega in Manhattan. But first, she needed real world experience. By hand, of course.

Marketing Automation: It’s Time You Got On Board

B2B Marketing Insider

Technology has significantly enhanced the way businesses operate nowadays, and marketing to a target audience is no exemption. Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. The post Marketing Automation: It’s Time You Got On Board appeared first on Marketing Insider Group. Content Marketing

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.