Thu.Jun 16, 2011

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Do your readers want the truth?

B2B Memes

In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth. Fighting it is pointless, she says. Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.

Leads 119
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Three Principles for the Future of Marketing

Digital B2B Marketing

In the future, marketing must be valuable. But that isn’t enough. Earlier this week, Michael Brenner outlined the future of marketing , drawing from last fall’s future of advertising article in Fast Company. It is a great perspective. The question is, how do you accomplish it? How do you, as Michael said, “create communities of customer advocates and evangelists&# ?

Webcast 109
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Google not resting on its search laurels

Biznology

Image via CrunchBase. As easy as it can be to point a finger at Google and vilify them for all that they do wrong (Wave, Buzz etc etc), it is just as important to keep track of just how much innovation is still coming out from the granddaddy of all Internet monsters. Innovation you say? How is that possible? Aren't they just a search company that is milking their market advantage for all it is worth, while they desperately search (pun completely and fully intended) for a way to be something more

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Secrets of Lead Generation Superstars

Adobe Experience Cloud Blog

by Carol Fox Why are a few B2B marketing people so effective at producing high quality leads, while a majority seem to just dither around conference tables trying to figure out their next move? Do the lead generation superstars have a special gift, or a bag of tricks the rest of us don’t? Do they understand certain fundamentals of business that most overlook?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How do you track phone sales from search?

Biznology

Image by Pete Prodoehl via Flickr. Large companies have been employing direct marketing principles for their digital marketing tactics for a long time, but what about smaller businesses? By tracking your marketing tactics, you then know which ones are working, which ones aren't, and more importantly, how much money and time you ought to spend on each one.

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4 tips to improve search marketing in technical/industrial B2Bs

EMagine B2B Blog

{EAV_BLOG_VER:acdc09fe8f431157} Engineers form a key buying influence within the customer/prospect organizations of many B2Bs. And it’s probably not a surprise by now that those engineers do much of their purchase-related work on the Web. A recent GlobalSpec survey confirms that, and provides us with some interesting stats: 85% of engineers use the Internet to obtain [.].

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8 Ways to Think More Like a Publisher & Less Like a Marketer

Hubspot

You've probably heard us say this before: in order to be successful with inbound marketing, marketers must think more like publishers than like traditional marketers. Because one of the core elements of inbound marketing strategy is content , inbound marketers must constantly be creating content, much like a publisher does. Therefore, it makes complete sense that marketers could learn a lot from understanding how a publisher thinks.

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7 Ways to Format Blogs to Engage Readers’ Brains

Writing on the Web

What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. It’s the bait on your fishing hook which draws people over to your blog site to read your stuff.

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The 3 Habits of Successful Social Sellers

Hubspot

This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Jeff answers questions each month live on AskJeffMolander.com and blogs at OffTheHookBlog.com. Be sure to tune to this Target Marketing webinar on June 30, where he'll reveal tips on generating leads using social media. There is a simple way to make social media sell for you.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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4 Keys to Turning Negative Commenters Into Brand Advocates

Convince & Convert

Guest post by Chris Book , CEO and co-founder of Chatterplug , a user review and rewards platform. Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities.

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How to Optimize Your Google Shopping Data Feed

Hubspot

The following article is a guest post by David Weichel of CPC Strategy. To learn more about CPC Strategy register for the upcoming webinar entitled "How To Promote Your Products On Google" presented by CPC Strategy's CEO, Rick Backus, and HubSpot. Advertising products on Google Shopping is a great way for ecommerce merchants to generate new leads and compete for traffic and sales outside of Google’s Organic Search.

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Why Marketing Best Practices Aren't Always Best

Hubspot

No matter what your profession, best practices give us tried and tested solutions to common problems. They are formed by experience and assembly, meaning that someone else has already gone through the process of discovery and we can benefit from what was learned. Luckily for us, there is no shortage of the “ best” ways to do things on the internet.

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How Content Can Fuel Your Rocket Ship & Launch Your Business to New Heights w/ Michael Stelzner [@InboundNow #25]

Hubspot

Michael Stelzner joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! Michael is the founder of SocialMediaExaminer.com , author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged , the popular Social Media Marketing Industry Report , and the man behind large summits, such as the Social Media Success Summit.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Marketers Should Forget Frameworks & Think Outside the Box

Hubspot

For those of us who have taken any sort of marketing course, the 4 P’s and the 5 C’s are nothing new. Product, Price, Place, and Promotion give us 4 dimensions over which to analyze the scope of any given marketing campaign. Company, Collaborators, Customers, Competitors, and Climate – these are important tools for evaluating the background of a situation before diving in to solve your marketing problem.

Class 45
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10 Marketing Tips From the Speakers of Upcoming 2011 #IMS [Contest]

Hubspot

The Inbound Marketing Summit and HubSpot User Group Summit are two of the biggest inbound marketing events of the year. Running back-to-back September 14-16, 2011, here's what you have to look forward to: Marketing Wisdom: 10 Marketing Tips From the Speakers of 2011 Inbound Marketing Summit. View more presentations from HubSpot Internet Marketing. Race to 20% - Win Discounted or Free Tickets.

Tips 45