Tue.May 17, 2011

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The Circle of Trust in B2B Marketing

Marketing Insider Group

A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing. You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is.

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What Google and Facebook Hide From You

Writing on the Web

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English. I find it annoying when I’m served up pages and ads in Spanish or for local businesses.

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Myth Busting on Twitter

Webbiquity

Your Twitter followers really want you to sell to them. You should only tweet your own content. To keep your costs down, it’s best to just automatically tweet all of your press releases and sales messages. Really? Of course not! But these are only some of the more obviously fallacious beliefs still unfortunately extant in the Twittersphere. Check out more of these erroneous notions (and countervailing truths) in 7 Twitter Myths Busted , my guest post on Arik Hanson’s Communications C

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What Comes After Lead Generation?

Digital B2B Marketing

Two weeks ago, I wrote Five Reasons Lead Generation is on its Last Legs , exploring the reasons why today’s common lead generation tactics are beginning to fail. However, the requirement that marketing deliver leads will not change. Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketing to Multi-Media Multitaskers?

Marketing Craftmanship

Death of the Mono-Media Environment? A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels. In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. Adam Brasel and James Gips demonstrate that, in a side-by-side challenge for multitasker attention, the computer dominates TV, but neither device holds attention for long perio

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3 Ways to Improve the Quality of Your Sales Leads

Adobe Experience Cloud Blog

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. Improving lead quality requires a commitment from sales and marketing to focus on both quality and quantity, not just one or the other. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads. 1.

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San Francisco Set to Ban the Distribution of Yellow Pages

Hubspot

Not only do people consider the distribution of Yellow Pages phone books obsolete. So does the law. Last week, San Francisco's Board of Supervisors passed the first vote towards banning the delivery of Yellow Pages. As reported by the Los Angeles Times , San Francisco is the first city in the nation to restrict the distribution of the book. If the bill passes its second vote this week, the new legislation will launch a three-year pilot program , starting on October 1, 2011.

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Guidelines that take the fear out of press releases

EMagine B2B Blog

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject to arcane and inscrutable rules. And to an extent, that’s true: they were arcane, and somewhat rigid … but certainly not inscrutable. By way of proof, here are some of those historic rules: First, be [.].

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Grade Your Website and Win Prizes! [Contest]

Hubspot

Since its launch in 2006, Website Grader has graded over 3.5 million websites, helping thousands of companies ensure their sites are following inbound marketing best practices. The free, award-winning tool offers deep analysis that generates recommendations for websites big and small. It's helped everyone from small business owners to internet marketing professionals.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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33% of Companies Have a Mobile Marketing Strategy [New Data]

Hubspot

Mobile marketing is becoming a hot topic in the marketing community. Today, KingFish media released new survey data about mobile marketing. The new report, Mobile Marketing: Plans, Trends and Measurability , includes many interesting insights from marketers. You can download the report for the full research, but for an overview of the findings, we have selected seven interesting data points to share in this post. 7 Mobile Marketing Survey Findings. 1. 33% of companies have a mobile marketing str

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Avoiding the 5 Pitfalls of Free Content

Hubspot

John Jantsch of Duct Tape Marketing wrote an interesting article last Friday, bemoaning the over-use of free content as the central tool of inbound marketing. In the article, he lists five reasons why “free is hurting us all” as both content makers and content consumers. The article caught my attention – not necessarily because it’s wrong – but because it raises some worthwhile critiques that all inbound marketers should be aware of to ensure we get the most from ou

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Why Your Marketing Team Must Have the "Get [Stuff] Done" Attitude

Hubspot

At HubSpot , we call it GSD, and it's one of the criteria by which each HubSpotter's job performance is evaluated. But for inbound marketers specifically, that "Get [Stuff] Done" mentality is particularly important. "Why's that," you say? I'm glad you asked. In order for you to be successful as an inbound marketer, you need to work like a dog. For inbound marketers -- and here I'll paraphrase a popular adage from HubSpot CEO Brian Halligan -- what matters is the size of your brain, not the size

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Rob and Kim Kurgatroyd: Paid Posh Travelers

Hubspot

Continuing his interviews with awesome people, David Garland features a husband/wife team for the first time when be brings Rob and Kim Kurgatroyd from Jet Set Life onto Rise to the Top. Why are Kim and Rob awesome? They created their job of traveling to the world’s most posh places. Hitting destinations in places like Italy, Monaco and St. Tropez, the couple does research, records videos and creates guidebooks for others who want to travel to such places.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.