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When & Where Should B2B Companies Outsource Marketing?

The Point

The following is an excerpt from an interview I conducted recently with the folks at TechnologyAdvice , a leading online provider of information resources to help IT professionals make informed buying decisions. For the complete interview, see the TechnologyAdvice marketing blog. have no problem with our firm being an “on demand” resource for if and when people need us. Where will content appear?

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Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World

Modern B2B Marketing

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different.

Why Context Is More Important Than Content In Marketing

Tony Zambito

Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. As a for instance, people today have no more than a 7 to 10-second span of attention when online.  Context Connects. Enjoy.).

Make It Personal: Using Data for Content Personalization

B2B Lead Blog

We’ve all been victims of personalization. You receive an email that includes your name, or you’re shown product recommendations based on previous searches. Whether you find it helpful, creepy, or somewhere in between, personalization isn’t going away – because it works. In a report released earlier this year from Seismic and Demand Metric, 80 percent […]. Data Quality Management

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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The Week Has begun

Fearless Competitor

It is Monday.  Let’s go to work. I was contacted about using my expertise in sales and marketing to answer questions for a show.  I learned when I created an online marketing show that people like to demonstrate their expertise and I interviewed many famous people.  My moral from that show is this “Just ask.” You simply will never see that in NFL games. BtoB Marketing

Develop A Successful Content Marketing Strategy With These 6 Questions

B2B Marketing Insider

Producing content isn’t hard. With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. But what’s hard for many marketers today is getting their content seen by their target audience. With 76% of marketers planning to produce more […]. Content Marketing

Effective Industrial Content Marketing Requires Working Closely with Subject Matter Experts (SMEs)

Industrial Marketing Today

If you are responsible for industrial content marketing at your company, you know it is a challenge and can be a daunting task to engage with engineers and technical buyers. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

20 Examples of Social Proof in Action


I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds. And after asking the dog owner about it, I was pleasantly surprised to find out that the same company also made regular beds. Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed. What Is Social Proof? It makes sense, right? User Social Proof.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How to create a winning strategy with crappy content

grow - Practical Marketing Solutions

It’s not often that you see a blog post that makes you think, discuss, and maybe even a little sick to your stomach but that’s what Steve Rayson of BuzzSumo achieved with his controversial post “ The Future is More Content.” If you don’t believe me, try competing with Hubspot in the content space. In fact, it is already happening. Are the posts any good?

It is Sunday and life is grand

Fearless Competitor

Simple.  I’m Catholic and I went to Mass and had a big lunch. NFL games on now.  Talked to my brother who is helping me and hope to print my Medicare coverage now.  I now have a giant high definition TV in my room.  And a nice 12 string guitar. Filed under: BtoB Marketing. BtoB Marketing

How to Move from Monologues to Dialogues with Engagement Marketing

Modern B2B Marketing

Author: Jim Kowalski A few weeks ago, I participated in a great meeting with one of our customers. But it didn’t start out that way. It started slowly and our content was missing the mark. Fortunately for our team, we were able to “read the room” and discern from our customers’ behaviors and postures which direction we should take the discussion. Pay Attention to Inactivity. Use the Right Content.

5 Examples of Visual Elements Your Email Marketing Needs


Designing emails isn’t just about coding and making sure they look good on different devices. Emails have to capture attention, build interest, and motivate readers to click through to your website or perform another action. Sound like a tough job to accomplish with a single message? It sure is! But these 5 examples prove that it’s possible if you use the right visual elements. 1.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Rock the World of Events and Marketing Automation

It's All About Revenue

Did you know that 82% of marketers cannot quantify the data that is collected from attendee interactions at their company events? That leaves only 18% of marketers that are actually utilizing event data to its full potential. The good news is we can flip this equation by using event and marketing automation together. That’s powerful. What if we made events work for you. Marketing Automation

The Decentralized Content Marketing Playbook [Infographic]


In the past, content marketing revolved around one thing: your blog. Marketers lived by the promise that if they wrote quality articles on their website's blog, traffic would come. And after decades of interruptive television commercials and dinnertime cold calling, it was a welcome change in the world of marketing and selling. Top content marketers aren't simply cranking out blog posts and ebooks.

FinTech 2017: how digital transformation challenges of banks will lead to acquisitions


As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Several examples have shown different approaches and virtually every analyst is emphasizing the more collaborative approach. Yet, not all […].

Marketing To Millennials Is A Mistake

B2B Marketing Insider

The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. They hunt for solutions to connect with this emerging age group on social media and on the web in general. The problem is that the media and marketers have painted “millennials” into a singular demographic consisting of teens and young adults […]. Marketing Strategy

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

How To Be a B2B Marketer At Dreamforce 2016


If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. The B2B Marketing Champions Lounge. All you have to do is register. Time: 7:30am – 5:00pm PST.

What is Nurture Marketing? Pt. 1 – The High Level


I’ve been writing quite a bit about marketing strategies in the past few weeks. Transformational Marketing. Integrated Marketing. Now, it’s time to talk about Nurture Marketing. What do these terms seriously mean, though? Are they interchangeable? Are they fluff? For the sake of clarity, let’s delve into Integrated Marketing and Nurture Marketing. What is Integrated Marketing? The end result?

The Power of Being Different

Fearless Competitor

On this day, I want to share a key marketing idea. What makes you unique and different? The Apple iPhone is unlike other phones.  Apple revolutionized the cell phone world. REI, the outdoor retailer closed on the biggest shopping day of the year, yet employees were paid.  They were all over the news. What do you think of this idea?  Love your comments.

3 Inbound Marketing Insights from the State of Inbound 2016 Report


It’s that time of year again. The eighth installment of HubSpot’s annual State of Inbound 2016 Report was recently published by the Boston-based inbound marketing automation software provider. Even though I read it every year, what I found particularly intriguing about this current offering is its generally brand-agnostic methodology. Inbound Marketing

B2C 14

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Artificial Intelligence Software Is Booming. But Why Now?


SAN FRANCISCO — This is the year artificial intelligence came into its own for mainstream businesses, at least as a marketing feature. On Sunday,, which sells online software for sales and marketing, announced it would be adding A.I. to its products. Its system, called Einstein, promises to provide insights into what sales leads to follow and what products to. The post Artificial Intelligence Software Is Booming. But Why Now? appeared first on Opentopic. Brands & Marketers

3 Ways To Create Content That Converts


The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. So much so, that at times marketers may resort to tactics that might fall into the questionable practices category. Do you recognize any of the following content marketing misses? One piece to rule them all. Engage? Check. Nurture? Check. Convert? Check. Bait and switch.

High Growth Strategy 2017: How To Future-proof Your Growth Strategy

Hinge Marketing

Is your growth strategy ready for the challenges of today…and tomorrow? Let’s face it, the world is changing and professional services are no exception. Client expectations are evolving. They want transparency and world-class solutions. What used to work no longer does. Competition is becoming more intense. New players, new technology, and new pressures are roiling the competitive waters. How can you maintain, or accelerate your growth? That’s where Hinge’s 2017 High Growth Study comes to the rescue! Take the study now ». You will receive a free copy of the overall results. 2). Growth Strategy.

11 Ad Agencies You Need to Follow on Twitter


It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? Your agency's Twitter shouldn't be a jumble of PR announcements and random links -- it should be a reflection of your agency's personality.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Your Audience Called. They Say You’re Fired.


“You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. Sounds like a nice philosophy, right? But is it a business strategy? According to some, it’s not even a business strategy anymore. It’s a business requirement. That’s all true, and it points to an excellent ideal. Our audiences don’t need advertisements. They need help.

Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein


– We’re experiencing artificial intelligence every day of our lives, even if we don’t know it or just take it for granted. Whether it’s Spotify using machine learning to give us a better music playlist, Apple using natural language processing to make Siri our digital assistant,or marketing companies using audience insights to personalize the CX, AI is truly everywhere. The post Welcome to the World of Intelligent Marketing and Analytics with Salesforce Einstein appeared first on Opentopic. Marketing - Financial Services

What, How, and When to Measure Your LinkedIn Marketing

Content Standard

LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Research suggests that measuring ROI is the number-one challenge B2B marketers face, according to a report from Demandbase.

Does Your Marketing Culture Embrace Change Management?

Type A Communications

September 20, 2016 by Carla Johnson Change never comes easy. Whether it’s a detour on your way to work or restructuring an entire company, few people take change in stride. read more. Change Management Carla Johnson Type A Communications

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.