| | | B2B Internet Marketing Strategies | | | | 22 articles |
| Page 1 of 1 | Previous | Next | B2B INTERNET MARKETING STRATEGIES MARCH 22, 2011 Stop Crossing the Chasm! Start Growing the Long Tail! It’s time to question and even throw out many of the strategies in Geoffrey Moore’s iconic book, Crossing the Chasm. It’s been 20 years since Moore wrote the first edition, and it has become a staple of every Silicon Valley bookshelf ever since. Much has changed since then, especially in recent years, and it’s time to ask some tough questions about the relevance of Crossing the Chasm in this new world of long tail Internet marketing. Quick Primer on Crossing the Chasm. concise way to think of Moore’s chasm crossing strategy is that it’s a “beachhead and breakout” strategy. Characteristic. | B2B INTERNET MARKETING STRATEGIES AUGUST 2, 2011 Best Buy’s Powerful Cloud API Marketing Strategy Cloud API marketing is not optional anymore in many industries, especially retail, media and technology. So naturally Best Buy—with retail customers who are very media and technology savvy—has pushed the boundaries of how to drive retail sales using powerful cloud API marketing strategies. In the long term, Best Buy’s cloud API vision is to give consumers the power to buy products quickly and easily regardless of how or where they prefer to buy—on their smart phones, their tablets, their PCs, or their local Best Buy store. Our API’s turn that off-line advantage into an on-line advantage, too.”. | | | | | |
| B2B INTERNET MARKETING STRATEGIES MAY 15, 2010 Debunking the Viral Coefficient Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. If only you had the magic formula, all your campaigns would “go viral,” driving explosive revenue growth, slaying your evil competitors, and filling your belly with fine ale and your arms with fair maidens. To the rescue comes the viral coefficient, just the magic elixir you need. With the viral coefficient you now have a trusty compass guiding your every step toward that Holy Grail of viral marketing. Congratulations! Snap out of it! | B2B INTERNET MARKETING STRATEGIES JULY 6, 2010  Does Your Content Marketing Support Your Customer Lifecycle? Bad content marketing is like a bad date. Imagine a handsome guy sitting down next to a beautiful lady at a bar and saying, “Hey beautiful, if you act now you can be my wife by this time tomorrow.” How successful do you think the guy would be? Are you asking your cold leads to buy from you before you’ve earned their trust and proven your value? Clicking a web link. Providing contact information. | B2B INTERNET MARKETING STRATEGIES AUGUST 17, 2010 News Flash for Cloud Marketers: The Cloud Just Went Mainstream Microsoft just changed the game in cloud computing with their recent announcement of Windows Azure appliances , knocking down key sales barriers and opening up big-ticket, high-end enterprise markets for cloud companies to serve. For as long as startups have been on the cutting edge of technology, they’ve struggled to win large, marquee accounts. With a critical mass of well known reference accounts, startups boost their credibility and expand beyond early adopter markets into mainstream markets. That’s where Windows Azure appliances come in. Wow, you read the whole thing! | B2B INTERNET MARKETING STRATEGIES OCTOBER 13, 2010 Cloud Marketing Triggering an Application Land Rush As software and Internet companies boost revenues with cloud marketing , they’re effectively triggering a land rush of new and innovative applications that would not have been economically viable any other way. Entirely new companies are springing up to grab their share of entirely new markets by building their core products on top of cloud marketers’ platforms. The advantages of building a product on top of another company’s cloud marketing platform can be quite compelling. We’ve been able to focus nearly all of our development effort on functionality that adds value for our users.”. | | | | | | | |
| - Amazon’s Cloud Marketing Is Affiliate Marketing 2.0
Amazon revolutionized Internet marketing by putting affiliate marketing on the map back in 1996, turning every little mom-and-pop website into a revenue channel for Amazon. Today Amazon has turned to cloud marketing as the new and improved 2.0 version of affiliate marketing. Amazon is using cloud computing to boost revenues by giving software and website developers easy, open access to their internal systems, encouraging them to develop new technology on top of Amazon’s systems that will drive new revenue channels for Amazon. Wow, you read the whole thing! MORE >> - Maximizing the Time Value of Content
We all know about the time value of money. Getting money today is worth more than getting money tomorrow. But what happens when we turn the tables and look at the time value of content from the perspective of our prospects and customers? Answer: We find out that the further upstream a prospect is in our marketing funnel, the more the prospect places a heavy premium on the value of time. The implications of this lesson for content marketing professionals is profound. Pithy comment from more detailed advice quote”. Jill Konrath. B2B prospects don’t make impulse buys. MORE >> - 3 Ways to Boost Revenues with a Cloud Computing Product Strategy
Cloud computing has quietly taken over the high tech industry in recent years. No longer is cloud computing confined to hardware virtualization. Today, software and Internet companies are driving revenues by exposing every layer of the technology stack as cloud computing products. Cloud computing has become mission critical for the product strategy of countless high profile companies, including Salesforce , LinkedIn , Facebook , Twitter , Microsoft , Amazon , Google , and on and on. Turn infrastructure into products. Sell data. Do you collect data that might be interesting to someone? MORE >> - Google’s Next Big Thing
Like so many tech companies before them, Google now faces its greatest challenge yet: Finding the “next big thing.” With the vast majority of Google’s revenues coming from AdWords , Google is still a one-trick pony, despite the tremendous success of that pony. Like all amazing tech success stories before it, Google now faces the challenge of figuring out how to drive the future of its business beyond AdWords. But unlike the rare few companies who have found their next big thing, Google is taking a fundamentally different approach. Microsoft and Apple both come to mind. MORE >> - Debunking the Viral Coefficient
Viral marketing has long been the Holy Grail of Internet marketing. But like the Holy Grail, it seems forever elusive, always slightly beyond your grasp. If only you had the magic formula, all your campaigns would “go viral,” driving explosive revenue growth, slaying your evil competitors, and filling your belly with fine ale and your arms with fair maidens. To the rescue comes the viral coefficient, just the magic elixir you need. With the viral coefficient you now have a trusty compass guiding your every step toward that Holy Grail of viral marketing. Congratulations! Snap out of it! MORE >>
- The 5 Keys to Creating Viral Content Systematically B2B INTERNET MARKETING STRATEGIES | WEDNESDAY, APRIL 14, 2010
- The 5 Keys to Creating Viral Content Systematically B2B INTERNET MARKETING STRATEGIES | WEDNESDAY, APRIL 14, 2010
- High Growth Product Strategy Using Stack Integration B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 8, 2010
- Google’s Next Big Thing B2B INTERNET MARKETING STRATEGIES | SATURDAY, APRIL 24, 2010
- 3 Ways to Boost Revenues with a Cloud Computing Product Strategy B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 22, 2010
- Does Your Content Marketing Support Your Customer Lifecycle? B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 6, 2010
- Maximizing the Time Value of Content B2B INTERNET MARKETING STRATEGIES | TUESDAY, JULY 27, 2010
- The 4 Essential B2B Value Propositions B2B INTERNET MARKETING STRATEGIES | SUNDAY, APRIL 11, 2010
- High Growth Product Strategy Using Stack Integration B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 8, 2010
- News Flash for Cloud Marketers: The Cloud Just Went Mainstream B2B INTERNET MARKETING STRATEGIES | TUESDAY, AUGUST 17, 2010
- The 4 Essential B2B Value Propositions B2B INTERNET MARKETING STRATEGIES | SUNDAY, APRIL 11, 2010
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