2011

B2B Conversations Now

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Sales Training Startups Must Read - “Unfunded - From Bootstrap to Blue Chip”

B2B Conversations Now

Lately I’ve seen many YASTS (Yet Another Sales Training Start-up) emerging and I cheer when people decide to take the entrepreneurial leap. I’ve done it several times myself and there is nothing more exciting than channeling your past experience into a new venture and hanging out a shingle. For new service start-ups, there is a lot of hard work ahead so be smart about. doubt it.

Solution or Price - Which comes first?

B2B Conversations Now

As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee. Dave Brock, President and CEO of Partners In EXCELLENCE, just wrote a good piece on his Partners in Excellence blog titled, Price is Never the only decision criteria! 100% of the time, the response is Price! And I wait…. problem.

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Inside Sales 2011 - It’s Inbound Time!

B2B Conversations Now

What challenges do inside sales professionals face each day as they battle voice mail/email to reach potential customers and make their number(s)? personally field a half dozen cold calls per day from companies I’ve never heard of. Over the past year I have had the pleasure to “meet&# many members via a variety of social media channels so it will be a pleasure to finally meet in person.

Making the Leap to Sales Management - 10 Must Knows

B2B Conversations Now

Are you a newly promoted VP of Sales? Would you like to know 10 key areas to focus on so you can ramp your team up quickly? attended the American Association of Inside Sales Professionals (AA-ISP.org) Inside Sales 2011 conference in San Francisco in February. One of the most interesting breakout tracks was presented by Brett Wallace, VP of Sales for Zoominfo. Your First 90 Days in Sales Management.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Dolphin and Dog Video - Let’s Be Friends

B2B Conversations Now

Take 6 minutes out of your busy day and enjoy this, you won’t regret it!

How LeadLifter was born on LinkedIn

B2B Conversations Now

We are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer ’s customers when they visit our client’s websites. The name EchoQuote, however, did not resonate with OUR prospective clients; B2B marketers. How we got to LeadLifter using LinkedIn. EchoLeads.

How LeadLifter was born on LinkedIn

B2B Conversations Now

We are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer ’s customers when they visit our client’s websites. The name EchoQuote, however, did not resonate with OUR prospective clients; B2B marketers. How we got to LeadLifter using LinkedIn. EchoLeads.

OfferGrader™ now online to help improve B2B conversions

B2B Conversations Now

We’ve been searching for a tool that would help our B2B clients gauge the strength of the call-to-action offers they provide on their websites to assist with b2b lead generation. It seems everyone pulls from the same basic offer set including whitepaper downloads, webinars, newsletters and free trials. But how strong are they and what other lesser known options are out there? B2B Marketing

OfferGrader™ now online to help improve B2B conversions

B2B Conversations Now

We’ve been searching for a tool that would help our B2B clients gauge the strength of the call-to-action offers they provide on their websites to assist with b2b lead generation. It seems everyone pulls from the same basic offer set including whitepaper downloads, webinars, newsletters and free trials. But how strong are they and what other lesser known options are out there? B2B Marketing

OfferGrader™ now online to help improve B2B conversions

B2B Conversations Now

We’ve been searching for a tool that would help our B2B clients gauge the strength of the call-to-action offers they provide on their websites to assist with b2b lead generation. It seems everyone pulls from the same basic offer set including whitepaper downloads, webinars, newsletters and free trials. But how strong are they and what other lesser known options are out there? B2B Marketing

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Stale Content at the Speed of Now

B2B Conversations Now

There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. Warning: Watch Speaker Volume! Remember this scene?

Stale Content at the Speed of Now

B2B Conversations Now

There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. Warning: Watch Speaker Volume! Remember this scene?

Stale Content at the Speed of Now

B2B Conversations Now

There is no doubt content drives sales interactions. When a prospect encounters a business issue and starts researching a solution, the content prepared by vendors is critical. Whether a potential customer uses Google, Bing, YouTube or even social media for initial research, those vendors with fresh, pertinent content get the first shot. Warning: Watch Speaker Volume! Remember this scene?

Solution or Price - Which comes first?

B2B Conversations Now

As a follow-up to a recent piece I wrote about why prospects want pricing first , I found an interesting article by Dave Brock and supporting article by Ardath Albee. Dave Brock, President and CEO of Partners In EXCELLENCE, just wrote a good piece on his Partners in Excellence blog titled, Price is Never the only decision criteria! 100% of the time, the response is Price! And I wait….

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Sales Training Startups Must Read - “Unfunded - From Bootstrap to Blue Chip”

B2B Conversations Now

Lately I’ve seen many YASTS (Yet Another Sales Training Start-up) emerging and I cheer when people decide to take the entrepreneurial leap. I’ve done it several times myself and there is nothing more exciting than channeling your past experience into a new venture and hanging out a shingle. One unit of service, one unit of pay. Is that what emerging entrepreneurs want? doubt it.

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Zoominfo pricing is now self-service; great for budgeting!

B2B Conversations Now

Are you a Marketer budgeting for next year’s list acquisition? Have you ever been frustrated trying to get pricing from other list providers like Jigsaw or Hoovers? Zoominfo, the leader in business information and the market’s only source of just verified, in-depth profiles on millions of businesses and employees, is now offering self-service budgetary pricing for it’s most popular services; Zoominfo Data Services and Zoominfo Pro. Zoominfo Data Services. There are 4 Data Service packages available on the Zoominfo Pricing portal; 10K, 25K, 50K and 100K contact bundles.

How LeadLifter was born on LinkedIn

B2B Conversations Now

We are in the process of rebranding our EchoQuote tool into a broader company we’ve dubbed LeadLifter. EchoQuote is a good name for our lead capturing tool because it attracts our customer ’s customers when they visit our client’s websites. The name EchoQuote, however, did not resonate with OUR prospective clients; B2B marketers. EchoQuote will continue to be the tool name under the LeadLifter umbrella so nothing will change for our existing clients. How we got to LeadLifter using LinkedIn. The tool will become one of several offerings for this new, high-level company.

IT Storage Marketers: Lead Conversion Tool Review

B2B Conversations Now

Are you an IT Storage Marketer looking for disruptive ways to boost lead generation for your sales team? If so, you need to check out David Lamont’s (MarketingSage) review of using EchoQuote™ to convert website visitors into actionable sales opportunities. Why Storage Marketers should care about David’s opinion. David is a long time sales and marketing veteran of the data storage industry. I’ve known Dave for several years and met him through his MarketingSage work at Texas Memory Systems (TMS), a leading manufacturer of enterprise class Solid-State Disk arrays.

Marketing Technology: 3 Solutions You Can't Live Without

In order to successfully execute modern marketing initiatives around attracting, engaging, prioritizing, converting and retaining customers, you need technology. Of course that opens up a whole other can of worms, as both the type and number of marketing technology systems has exploded over the past few years.

IT Storage Marketers: Lead Conversion Tool Review

B2B Conversations Now

Are you an IT Storage Marketer looking for disruptive ways to boost lead generation for your sales team? If so, you need to check out David Lamont’s (MarketingSage) review of using EchoQuote™ to convert website visitors into actionable sales opportunities. Why Storage Marketers should care about David’s opinion. David is a long time sales and marketing veteran of the data storage industry. I’ve known Dave for several years and met him through his MarketingSage work at Texas Memory Systems (TMS), a leading manufacturer of enterprise class Solid-State Disk arrays.

IT Storage Marketers: Lead Conversion Tool Review

B2B Conversations Now

Are you an IT Storage Marketer looking for disruptive ways to boost lead generation for your sales team? If so, you need to check out David Lamont’s (MarketingSage) review of using EchoQuote™ to convert website visitors into actionable sales opportunities. Why Storage Marketers should care about David’s opinion. David is a long time sales and marketing veteran of the data storage industry. I’ve known Dave for several years and met him through his MarketingSage work at Texas Memory Systems (TMS), a leading manufacturer of enterprise class Solid-State Disk arrays.

Six ways to get your sales reps back above quota

B2B Conversations Now

As I prepared to head off to the AA-ISP Leadership Summit in Minneapolis next week I was cleaning out the email inbox and came across a digest with a post from Matt Heinz of Heinz Marketing. Phenomenal stuff Matt! Since our audience next week will be Sales Leadership folks, I wanted to guest post this timely article written by Matt. Six ways to get your sales reps back above quota. In any given month, nearly every sales organization has someone under quota. Sales is a difficult job, and even the best reps have bad months or quarters. Focus on the numbers. Focus on what they can control.

B2B 2

Six ways to get your sales reps back above quota

B2B Conversations Now

As I prepared to head off to the AA-ISP Leadership Summit in Minneapolis next week I was cleaning out the email inbox and came across a digest with a post from Matt Heinz of Heinz Marketing. Phenomenal stuff Matt! Since our audience next week will be Sales Leadership folks, I wanted to guest post this timely article written by Matt. Six ways to get your sales reps back above quota. In any given month, nearly every sales organization has someone under quota. Sales is a difficult job, and even the best reps have bad months or quarters. Focus on the numbers. Focus on what they can control.

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Advocate Marketing Creates B2B Relationships That Lasts A Lifetime

Read this report to learn how B2B marketing professionals are developing strategies and programs to engage buyers in shaping opinion and sentiment about offerings. And learn how advocate marketing builds longstanding relationships that persist even when individuals move from one career opportunity to the next.

Crush Your 2011 Sales Objectives - Recorded Webinar

B2B Conversations Now

Do you want to crush your 2011 sales or marketing objectives? If so, you’ll need a good dose of inbound marketing to augment your traditional outbound processes. Enter Bernie Borges, founder of FindAndConvert and an inbound marketing and social media expert. In this exclusive pre-recorded webinar hosted by Bernie, you’ll see first hand how to capitalize on your Social Media activities. It’s not enough to just create great content and hope people engage; you need an edge that reaches out and captures serious prospects when they land on your website or blog.

Thesis vs Genesis – Comparing Premium WordPress Themes

Sazbean

Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. I say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. Thesis vs Genesis. Enjoy! 59.95.

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The Trouble with Klout

Paul Gillin

Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The downside of reducing influence to a number, though, is oversimplification. Lately, I’ve been looking at  Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. The more I look at it, the less I like it.

7 Reasons Why Business Websites Are Still Important

Sazbean

With all the hype around Facebook, blogs and Twitter, I often get asked whether a business still needs a website. seriously) Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. People search through search engines like Google or Bing, not via Facebook for fan pages. What do you think?

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. According to a recent study by email service provider Aweber, four simple words virtually guaranteed to get an email opened are: “You are not alone.”. Jennifer Aaker. aaker. Diana Adams. Ambal.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. Yikes! No wonder blogging seems tiresome and time-consuming. took my pencil and rapped him on the knuckles, gave him a virtual scowl and promised to write a post about how to do this. How to Automatically Link Blog Posts to Facebook.

Content Marketing in a Blink: The Content Grid v2 [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this Last June, Eloqua published the first infographic on the then-nascent content marketing industry. We called it The Content Grid.  The public seemed to like the visual. It earned six awards, sparked dozens of speaking engagements, and triggered a number of “how do you _&# calls from Fortune 500 companies. What a difference a year makes. Enter June 2011. Facebook.

The Myth of Business vs. Personal Profiles in Social Media

B2B Marketing Insider

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. So the question is: can we be distinct people or personalities on different social sites?

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Social CRM and Return on Marketing: Customer Life Cycle Value

Conversionation

No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Why now?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively? What social media developments and trends should I be watching? What to do?

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? Image credit: Spin Sucks. Reasons Social Media Sucks. 1.

Why Klout matters. A lot.

grow - Practical Marketing Solutions

Yes, this is a real invitation. If you hate Klout … and you probably do … try to take a deep breath and read ahead with an open mind. And, unlike every other blogger on the planet it seems, I’ve come to the conclusion that this is a very important development. In fact, a historically important development. Never has. Never will. Now, for a different perspective. Even me. Right?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

By Neicole Crepeau, Contributing {grow} Columnist. Facebook is seeing a decline in use. Studies show that users are un-Liking business pages. Consumers are getting savvy and more jaded about businesses use of social media—and they’re responding negatively. The thing is, it’s our own fault. So, lots of companies have done just that. Sure, there are exceptions. Those customers are a minority, though.