Sat.Jan 14, 2012 - Fri.Jan 20, 2012

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Lead Qualification & Lead Nurturing: Who's Job Is It?

ViewPoint

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? The answer is clear, and may surprise you. But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year.

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Turning Funny New Year Resolutions into Serious Business Marketing

Tomorrow People

How to turn funny New Year resolutions into serious business marketing. Wondering what you can do to make your business marketing more effective in 2012? Here’s a thought. Apply funny or daft new year resolutions to develop a wider range of marketing ideas. Now is a great time to brainstorm your most weird, wacky and funny new year resolutions to help get your marketing work harder.

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OpenView Names Top 25 Sales Influencers for 2012

markempa

Tweet I received some news today that leaves me both humbled and honored. OpenView Labs named its top 25 sales influencers for 2012, and I am among them. This is especially meaningful for two reasons. First, I have tremendous respect for the people who have joined me on this list; I’m in great company. Learn more about them here: Top 25 Sales Influencers for 2012.

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14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Below are the one sheet do’s and don’ts: One Sheet Do’s.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Turning Raw B2B Sales Leads Into Real Opportunities: Don’t Give Up Too Soon

ViewPoint

When qualifying and nurturing sales leads, the lead farmer (prospect development professional) has a challenging job. The starting point in lead management is usually an inquiry consisting of a name, title, a company, a phone number or email address. The lead farmer must have the patience, discipline and skill to engage the inquirer in a conversation.

More Trending

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Google, Plus Your World was rolled out just over a week ago, and the online world has adopted the rallying call to get onto Google+ for the SEO benefits. Multiple articles point to brand pages as the solution. Publications from mainstream (Mashable wrote “ get your Google+ brand page into as many influential people’s circles as possible “) to niche (HelloBloggerz.com wrote “ brands need to invest more time into promoting their Google Plus brand pages “) are misleading mar

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Three Reasons You Can’t Afford to Ignore the Latest Marketing Trends

Tomorrow People

Market trends 2012. Are they really something your business can afford to ignore? You may think so - or have the belief that if you’re already using tried and tested approaches, you shouldn’t need to change your ways just on the whim of the marketing world. However, there are three important reasons why every business needs to keep up with the latest marketing trends: 1.

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2 Recent Reports Show Mobile Ads And Apps Are Hot!

Marketing Insider Group

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Well it didn’t take long for reports to surface that both were taking off – maybe even faster than mobility experts predicted.

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A Checklist for 2012 Content Marketing Plans

Writing on the Web

2012 Content Marketing – how did we get here so fast? I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. (Photo courtesy Rawich/ FreeDigitalPhotos.net ). Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Lead Qualification & Lead Nurturing: Whose Job Is It?

ViewPoint

Are marketing resources or sales reps the right resources to do lead qualification and lead nurturing in the B2B complex sale? The answer is clear, and may surprise you. But first, let's take a look at some lead generation challenges. Cahners Research has shown that 45 percent of qualified leads will end up buying a solution from someone within a year.

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40 New Year’s Resolutions for Marketing in 2012

Tomorrow People

How to choose your marketing New Year’s resolutions for 2012. The brand new year brings with it the chance to review and update your marketing approach for your business. Are you making the most of your marketing? Have you made some New Year’s resolutions to get more out of your marketing in the year ahead? A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012.

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago. Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well.

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A Lesson from Microsoft: Control Your Own Destiny

NuSpark Consulting

It’s nice to know that what happens in Vegas stays there. But with Microsoft’s announced departure from the Consumer Electronics Show, there will be fewer secrets in Glitter Gulch. Or not. Steve Ballmer’s opening-day keynote last week apparently conjured up a little déjà vu , with many of his product announcements having been heard before – more than once.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG). Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). Be motivated enough to actually perform behaviors 1-3. While nifty, QR codes are often not the easiest and most convenient method of information retrieval, and when utilized to convey data that could be more seamlessly d

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No more SEO worries for dynamic content?

Biznology

Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO). In the olden days (2005), certain kinds of content had no shot of showing up in the search index (and thus, could never be found). But in recent years, more and more dynamic content is showing up in Google’s search index, as Google makes its spider smarter and smarter.

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Fight Internet Censorship

B2B Memes

I have nothing particularly insightful or original to add in the case against Internet censorship represented by the bills up before congress, SOPA and PIPA, but not to say something today would be too miserable an omission to live with. So when I found in my e-mail this morning an invitation from this site’s host, Siteground (an excellent provider, by the way, if you’re in search of one), to speak out on the subject, how could I refuse?

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Listening to Your Customers In the Digital Age

The Effective Marketer

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new” – Steve Jobs. What do customers want? Let’s do a focus group and find out. This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

Convince & Convert

Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. Make sure to download his popular, 230-page FREE eBook—“ Inbound and Content Marketing Made Easy”. ‘Transparency’. Ahh yes, one of the most over-used words, yet under-utilized actions, in our society today. News stations, despite their incessant claims, aren’t close to being transparent.

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B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations.

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What Stephen Hawking Can Teach You About Social Media Marketing Strategy

Adobe Experience Cloud Blog

by Maria Pergolino Rock stars become famous but physicists typically work in obscurity. However, Stephen Hawking, a physicist and cosmologist, is a celebrity. He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. One of his books, A Brief History of Time, was on The Sunday Times best-seller list for 237 weeks—a record that still stands.

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The Blogger’s Guide to Online Marketing

The Effective Marketer

Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Social Media Success May Depend on HR

Convince & Convert

Guest post written by Mark W. Schaefer. Mark is a consultant, college educator, and author who blogs at {grow}. There is a growing gap between the social media “haves” and “have-nots.” Some companies I visit have embraced social media enthusiastically and are moving into some pretty advanced ideas. Other companies are simply checking the box.

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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. 9 Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!).

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5 Tips for a Social Media Profile Extreme Makeover

Adobe Experience Cloud Blog

by Jason Miller It can be difficult to stand out in the fast paced world of social media, but having a well branded cohesive design across your social profiles can help differentiate your business from the masses. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. We just finished a complete social media profile redesign across all of our channels and we are thrilled with the results.

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Life Without Yahoo!

Biznology

Image via CrunchBase. This week Yahoo’s founder Jerry Yang somewhat abruptly removed himself from all things Yahoo. The net/net is that he is no longer working in the company in any capacity. There is a new CEO, Scott Thompson, who was brought in recently from PayPal (if your eyebrows raised up upon reading that, you were not alone). There is still a business intact.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Website Evaluation Comes Before Site Redesign

Industrial Marketing Today

Many manufacturers and industrial companies consider a website redesign during Q1. The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). You know your industrial site needs a major makeover but diving right into a site redesign without first doing a website evaluation or a site audit can be a costly mistake.

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IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. The company is rolling out a series of technical workshops and consulting services to help customers develop a culture that fosters open collaboration and sharing among employees, clients and partners.

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How to Use LinkedIn to Generate and Qualify B2B Leads

Adobe Experience Cloud Blog

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns.