Sat.Apr 07, 2007 - Fri.Apr 13, 2007

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Beware Distributed Analytics (You Read It Here First)

Customer Experience Matrix

What might be called the “standard model” of business intelligence systems boils down to this: many operational sources feed data into a central repository which in turn supports analytical, reporting and operational systems. A refinement of the model divides the central repository into a data warehouse structured for analysis and an operational data store used for immediate access.

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New York City is Greener than all of Massachusetts?

Smashmouth Marketing

Scientific American says today that the New York City is The Greenest Place in America. They state that "The state of New York 'uses less energy, on a per capita basis, than any state in America.' The average New Yorker 'generates less than a third of the carbon emissions that the average American does.' And here's why: Yes, it houses 8.2 million citizens and uses an enormous amount of energy to do so.

Tagging 100
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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100
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Looking Back at 100: Top 10 Posts

WebMarketCentral

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? (Nov. 30, 2006) In which the question is asked (and answered), what is the fundamental purpose of blogging for business? 9) More of the Best Website Marketing Tools (Jan. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 8) Backflip: A Dot-Com Survivor Story (June 29, 2005) A fascinating true-life sto

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Operational Systems Should Be Designed with Testing in Mind

Customer Experience Matrix

A direct marketing client pointed out to me recently that it can be very difficult to set up tests in operational systems. There is no small irony in this. Direct marketers have always prided themselves on their ability to test what they do, in pointed contrast to the barely measurable results of conventional media. But his point was well taken. Although it’s fairly easy to set up tests for direct marketing promotions, testing customer treatments delivered through operational systems such as ord

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B2B Lead Generation Blog: Closed-Loop Marketers More Likely to Reach ROMI Goals

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Categories B2B Telemarketing Books Cold Calling CRM Current Affairs Direct Marketing Email Marketing Event Marketing Human Touch Lead Generation Lead Management Lead Nurturing Lead Qualification Leaders

ROMI 120
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Castro, Corn and Capitalism

Smashmouth Marketing

I never in my life thought I would be looking towards Fidel Castro for ethical words about economy and renewable resources, but just as he has suprised the world by remaining in power all these years, he has suprised us again by writing a deathbed manifesto on the evils of corn based ethanol. His country may be suffering from the rising price of corn, but we all will be suffering from the negative benefit of corn based biofuels.

Ethics 100
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Skytide Simplifies Customer Experience Analysis

Customer Experience Matrix

Last Thursday’s post made a passing reference to Skytide , a vendor which may not be familiar to many readers. Here’s a bit more information, based on conversations with the company. Essentially, Skytide extracts and aggregates user-selected elements from large data streams, such as Web logs or call center history files. The aggregated data is stored in a multi-dimensional structure where it can be accessed by the Skytide analyst’s workbench or by third party tools through JDBC, MDX and the syst

Analysis 120
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Mobile Marketing Systems Can't Stand Alone For Long

Customer Experience Matrix

My recent exploration of mobile marketing systems left me wondering whether why the enterprise marketing systems have not jumped to service this market. By “enterprise marketing” vendors, I mean Unica , SAS , Teradata , Alterian , SmartFocus and the like. Their products can already create messages in SMS and (presumably) other mobile formats. But so far as I know, they lack the advanced mobile capabilities for ad serving, voting and polling, downloads such as ring tones, and user-initiated conte

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.