Fri.Nov 04, 2011

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Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive market research to do, but fortunately most brains work the same, with some exceptions for age and gender.

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Permission Marketing Drives White Paper Relevance

NuSpark Consulting

As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior. Your prospects have access to vast amounts of content, and they want it on their terms. In a prophetic 1998 Fast Company article , Seth Godin (who coined the term permission marketing ) said, “We are entering an era that’s going to change the way almost everything is marketed to almost ever

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10 Reasons I Am One Nanosecond Away from Deleting your Email

B2B Marketing Traction

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email.

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Internet Industry Assumptions Can Be Dangerous for SMB’s

Biznology

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Keep Your Mobile B2B Marketing on Track in Time for iPhone 5

Adobe Experience Cloud Blog

by Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5. This included speculation on features, design, and more. When Steve Jobs stepped down from his position as CEO of the company, even more questions arose. What will happen to the iPhone? How will Jobs’ predecessor Tim Cook handle the future of the mobile marketing product?

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Attribution and Linking Are Essential to Transparency

B2B Memes

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters. A good example is from Buttry’s post on Monday, in which he offers advice on attribution.

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10 Things We Hate About Marketing Automation

Hubspot

You've all likely experienced the horror of bad marketing automation. You know the feeling: you open your email inbox only to see a slew of emails not meant for you. Yup, that's what I'm talking about. Usually these emails don't offer any information you'd be interested in. Instead, it's self-serving and boring. And you probably wonder how the senders even acquired your email address in the first place.

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4 Ways to Address Privacy Concerns in Your Marketing

Hubspot

Have you ever been at a social gathering, and you and one of your friends realized you'd been shopping at the mall/supermarket/pet store at the very same time earlier that day? "No way! I was in there at 5! You went at 4:45?! We must have just missed each other!". Say goodbye to those interactions! Thanks to Banjo, a social discovery service, a mobile application is now available that will alert you when a friend is nearby.

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Get Marketing Content On the Go: Listen to This Blog!

Hubspot

Always on the go but love you some inbound marketing tips and tricks? You're no longer limited to text. Now you can use the handy dandy Vocalyze widget in this blog's sidebar to listen to our latest blog posts, hands and eyes free! How's that for multimedia accessibility? (In fact, you can even listen to this very post !). The new Vocalyze App allows you to listen to our blog content with automated text-to-speech streaming.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.