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The Secret Phrase that Jump Starts Creativity

Type A Communications

January 12, 2017 by Carla Johnson Great ideas seem to be a chicken-or-the-egg conundrum. Are companies fertile with fabulous ideas because they woo creative people? Or is it the creative. read more. Creativity & Innovation Carla Johnson Creativity Dr. Min Basadur Innovation Type A Communications

The Perfect Customer Marketer Job Description

Influitive b2b

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year. In spite of this, many organizations still.

The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. There were actually 106 examples there but “99+” felt better. This year, the list has almost doubled. So I’m giving up on counting them (You can count them below.) But if you are you looking for the best content marketing examples you’ve come to the right […]. Content Marketing

How Data Will Change Marketing in 2017

It's All About Revenue

Data has been driving many aspects of business success for the last few years, especially as the amount of information available to us through analytics tools has increased significantly almost to the point of not knowing what to do with all the insights. Here are some of the ways I see data changing my approach to marketing this year: Greater Personalization. Enhanced Content Relevance.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

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The five great questions of content marketing

grow - Practical Marketing Solutions

By Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. These issues were posted on a board and it was fascinating to observe! These five content-related posts stood out as the great questions representing the minds of the conference attendees: 1. Breaking through the noise. “We can create ‘great’ content, but how do we guarantee it is seen?

Over Two Thirds of CMOs Name Mobile Marketing a Top Priority For 2017

It's All About Revenue

Smartphones have been declared a device that people “can’t live without” With over two billion smartphones in use globally, mobile marketing presents an effective and personal way for companies to engage with their customers. The above is an excerpt from the Executive Summary of a new report from Constellation Research. And no, I will not state that 2017 is the year of mobile.

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Slammed! Sales Management Book Camp

Your Sales Management Guru

KEN: Normally I do not use this blog to promote, but I have had many readers inquire about out training programs and I wanted to let everyone know about this special opportunity. Slammed! The New Sales Manager Boot Camp. We hear these comments all the time: Revenues are flat. have a problem growing sales profitably. We seem to react to every opportunity. To Learn More     [link].

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Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

Hubspot

When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. Let's take a look at some of the trends over the years.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

6 Awesome Sales Call Conversation Starters

Vidyard

One of my favorite things about my team is that we are constantly focused on helping each other do better. After one of us finishes a call that doesn’t progress, someone may say something along the lines of, “Ah man, so close, I could have taken that somewhere!” That’s when we start discussing what happened in the call, and together try to figure out how we could have driven it better. Don’t sell.

CEOs To Marketers: CMOs Need To Focus On Revenue Growth

B2B Marketing Insider

Today’s marketing leaders are stuck in a Catch-22. Create CMO-driven revenue growth. And figure out how to do it in a way that we modern consumers don’t hate. What was once the role of the Chief Marketing Officer has been completely cast aside. We have gone from “brand ambassadors” asking agencies to create hard-to-measure ad campaigns, […]. Marketing Strategy

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A Look Back at Modern Marketing in 2016

It's All About Revenue

Modern Marketing has come a long way in 2016. More leading brands are using marketing technology to better understand their customers and provide a better customer experience than ever before. Data is part of nearly every marketing conversation. Customer obsession and experience is the main focus. But this has also created a culture of more, more, more. Asking “Why?”

B2B Content Marketing Trends for 2017

MI6 Marketing Agency

If you’re wondering what the B2B content marketing trends for 2017 are this post is for you. The chart below is featured in the research report : “ B2B Content Marketing: 2017 Benchmarks, Budgets and Trends – North America ” published by MarketingProfs and the Content Marketing Institute (CMI). What Does This Chart Tell Us? Back to the question at hand. The report is below.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

7 Trends That Will Change Social Media in 2017

Hubspot

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes. Good question.

4 Effective Methods to Increase Your Survey Response Rates

Modern B2B Marketing

Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them. The Main Message: Make Them Feel Special. Consider incorporating this messaging: “We want to know what you think.” Probably not.

How To Plan, Execute & Measure a Direct Mail Campaign

bizible

In the closing months of 2016, we wanted to run a campaign that would impact sales opportunities and help our sales team have a great Q4. We decided on a direct mail campaign. Marketers are flooded with daily emails and it’s hard to rise above the noise. Direct mail can set your company apart. Below, learn how we planned, executed and measured our most recent direct mail campaign. Planning. On Dec.

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2017: The Year Attribution and Metrics Become Symbiotic

B2B Marketing Insider

You would think that, with all the advances in technology, insights and automation, Marketing has leapt forward with an increased understanding of how initiatives correlate to business performance. We’ve made developments in digital to improve targeting, to scale relevant audiences and to develop customized communications based on enhanced insights.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How to Create Powerful Customer Testimonials Using Video

Vidyard

Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. But these days, customer testimonials need to be better, more engaging, more interesting than they ever have been before. But what goes into a customer testimonial video?

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13 Logo Design Trends to Watch for in 2017 [Infographic]

Hubspot

We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It's a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.

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Getting Started with Marketing Attribution Analysis

bizible

Marketing attribution offers rich, new data by connecting marketing efforts to metrics throughout the entire funnel, all the way down to revenue. Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Steps to Account-based Marketing Success

ViewPoint

ABM drives bigger, better deals. Most marketing and sales folks I talk to agree … in theory. Many are still trying to figure out how to put ABM principles in place. If you fall into this category, and are looking for actionable how-tos, take a look at the account-based marketing primer just published and available now on SlideShare. The deck outlines the 5 steps you need to apply the super-targeted approach to reaching out to prospects that is ABM: Identify Targets and Target Roles. Focus on who needs you the most to avoid wasted effort. Segment and Stratify. Map content to audiences of one.

2017 - “The Year of Value”

The ROI Guy

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Despite these challenges, most organizations are not investing enough time and effort into their value messaging and selling initiatives, with 60% of companies indicating their programs need improvement, or moreover, a major redesign.

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4 Education Marketing Trends to Keep an Eye on in 2017

Hubspot

Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. The powerhouse engagement stats for video content keep growing. People watch more content online. Next year, it's all about live video. On which visit?

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3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

Author: Cassidy Milder Every growing organization has important thresholds to cross. For startups, the thresholds could include the day you incorporate, the day you get your first investment, or the day you start making a profit. But growing companies can hold themselves back when they grow beyond the tools that they use. That’s when it’s time to evaluate a new platform.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. But that doesn’t mean B2B marketers have to blindly trust instinct when creating findable content for search engines. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue. Now what? Conclusion.

The Most Important Way to Keep Your Marketing Resume out of the Trash

B2B Marketing Insider

There’s a great irony among the marketing profession. Most marketers are quite good at what they do—whether it be promoting a product, building a brand, or selling a service. But when it comes to marketing themselves, many fall short of putting together a compelling message that convinces employers of their talent and experience. One place […]. Marketing Strategy

Modeling B2B video content on micro-learning

Biznology

You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content. What is micro-learning? Micro-learning is the instructional design strategy embraced by eLearning professionals to reach a workforce—younger employees in particular—who are distracted, stressed out, and disengaged. Micro-learning course design.

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5 Interview Questions to Assess Emotional Intelligence

Hubspot

Emotional intelligence is more than just a buzzword. The ability to emphasize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. Among employees who fail to meet expectations during their first 18 months on the job, 23% fail due to low emotional intelligence.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.