Ambal's Amusings
DECEMBER 9, 2009
Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind.
Smashmouth Marketing
DECEMBER 10, 2009
We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments. So I give you these thoughts to consider, and recommend you keep dialing with cheer: Prospects are thinking about next year.
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WriteSpark
DECEMBER 8, 2009
I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision.
Buzz Marketing for Technology
DECEMBER 7, 2009
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ambal's Amusings
DECEMBER 8, 2009
We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Effective Marketer
DECEMBER 8, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks.
Buzz Marketing for Technology
DECEMBER 7, 2009
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.
Chris Koch
DECEMBER 11, 2009
The mobile phone has long been an object of affection and obsession for people who like to talk incessantly. But now that mobile phones have become computers that happen to ring, they have become irresistible. There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. (Desktops?
Everything Technology Marketing
DECEMBER 7, 2009
Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. 1 form of collateral influencing technology purchasers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
DECEMBER 7, 2009
B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. Enjoy! 1. Increasing the Response to Your Email Marketing.
Buzz Marketing for Technology
DECEMBER 10, 2009
Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. 3.6 zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. (One zettabyte is one billion trillion bytes – which sounds like something my kids would say!).
Proteus B2B Marketing
DECEMBER 7, 2009
The other day I ran across a neat tool that generates a word cloud for a blog. This is different than a tag cloud. A tag cloud is a cloud of words based on how you’ve tagged your blog posts. As such, you obviously influence the cloud based on how you tag your posts. The [.]. Tags: B2B Marketing.
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Adobe Experience Cloud Blog
DECEMBER 6, 2009
For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines. Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs.
Buzz Marketing for Technology
DECEMBER 10, 2009
Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers 3.6 zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. (One zettabyte is one billion trillion bytes – which sounds like something my kids would say!
Proteus B2B Marketing
DECEMBER 11, 2009
It’s a common practice on Twitter to mention the source of cited content, most often by including a “mention”, the inclusion of the person’s Twitter name, i.e., @twittername. It’s a great thing to do. You get a chance to not only share great content, but to mention the author or contributor. Doing so potentially helps build [.]. Tags: B2B Social Media B2B Blogs B2B Social Networking.
JotForm
DECEMBER 10, 2009
By Melissa Scroggins What could be better than striking gold? How about a huge list of Adobe Illustrator resources? For many designers, a list of resources to help finish those design projects in a quick and easy fashion is like finding gold on the Web. In this article, there are over 200 (mostl.
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Wondering Out Loud
DECEMBER 10, 2009
Every time I participate in, or attend an event where social media is the topic there is always one – sometimes more – person in the audience representing a company from a highly regulated industry. Most often they are from the financial sector - banking, investments, etc. – and they all have the same question: How can we blog when everything we say needs to be run through an extensive approval process?
Buzz Marketing for Technology
DECEMBER 7, 2009
CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.
Dahle Communication
DECEMBER 9, 2009
One of the toughest parts about communication is knowing what you do right and what you do wrong. Working with a speech coach is important and can help you improve - but if you really want to see what you are doing there is a simple step -- use a video camera. Using a video camera can tell you much more about what you are doing than just listening to a speech coach.
B2B Marketing Zone Posts
DECEMBER 9, 2009
It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. We are happy to announce the Top Posts as defined by Social Filtering - meaning by everyone involved directly or indirectly. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. 10 Tips for Using Twitter And Email Marketing for B2B - Anything Goes Marketing , December 21, 2008.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
EMagine B2B Blog
DECEMBER 10, 2009
We haven’t followed all the twists and turns very closely since our “Bing or bust?” post, a couple weeks after Bing’s announcement. Taking a fresh look today, what’s most striking is how very little the search-engine landscape has really changed. According to comScore data, Microsoft’s share of US searches went from 8.0% back in May (just [.]. Tags: B2B Web Strategy Search Engine Marketing.
WebMarketCentral
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1, Jason DeRusha of WCCO TV), the arts ( Kate Iverson ), corporate marketing ( Kelly Groehler of Best Buy), and PR agencies ( Blois Olson and David Erickson fro
Online Marketing Institute
DECEMBER 9, 2009
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since o
B2B Marketing Zone Posts
DECEMBER 7, 2009
One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. We would be very curious to hear thoughts on these topics.
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EMagine B2B Blog
DECEMBER 9, 2009
There’s been a fair amount of buzz lately about inbound vs. outbound marketing …but what do these terms really mean, anyway? Is there a train here leaving the station that B2Bs should be on? Posting on The Customer Collective, Mike Frichol was good enough to provide us with some useful definitions: Outbound = “the traditional push style [.]. Tags: B2B Web Strategy.
WebMarketCentral
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. Sure, online video is hot, but how you optimize video assets? How are b2b buyers actually using social media in their research and buying decisions? What's the best method for approaching social media marketing? Which sites are most important to participate in?
Ambal's Amusings
DECEMBER 7, 2009
The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing.
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