Sat.Dec 05, 2009 - Fri.Dec 11, 2009

B-to-B Labs

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When not to invest in CRM

B-to-B Labs

Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time).  Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.].


5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff.

B2B 11

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Content is key for B2B websites.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents used the micro-blogging site.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Content Gap - Lead Nurturing and Content Creation

Digital Body Language

Many articles have been written about B2B marketing’s evolution towards a model where marketers act as publishers. As buyers are in control of their own buying process, we as marketers need to facilitate them through education, nurturing, and engagement. The start and end of the buying process are usually well covered by the traditional alignment of roles in an organization.

The Elves Are Making Appointments and Leads

Smashmouth Marketing

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments.

Making a Case for Consistency in B2B Case Studies

Savvy B2B Marketing

There's something comforting about consistency. Even as children, we are grateful for structure and guidance (much as we may outwardly resist it). And that preference stays with us into adulthood. Admit it – you get a good feeling seeing the same cheery face serve your hot drink every morning at the local coffee shop. felt confused, like I was looking at pieces from different companies.

Decision Makers Like Details


I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The group's choice?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Why We Can’t Resist Buzzwords and Gobbledygook

Savvy B2B Marketing

We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. Years before that, there was another list of Buzzwords to avoid. There was even a buzzword generator.

Publishing vs Social Media; a Difference of Filters

Digital Body Language

I’m sure we’ve all been in conversations around why social media is important to us as B2B marketers. Many of the discussions of its importance talk about joining the conversation, building a dialog, and engaging customers. definitely agree that those are important, and that social media in general is of significant importance, but I want to frame the issue in a different light.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Crafting White Paper 2.0 Jonathan Kantor.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example ….

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example ….

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward.

Social Media – How Far is Too Far?

Savvy B2B Marketing

Savvy friend Mark Schaefer published an intriguing post this morning about the future of social media. His predictions range from the comparatively mundane concept of GPS-enabled couponing to the Matrix-like idea of physically implanted social media tools to the frightening idea of micro politics. also wonder when someone - or some group - will stand up and say, 'Enough is enough!'

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Connect the Docs

The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing.

Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. However, there is an even bigger obstacle to an expansion of business use of the social web, and it is in the networks themselves. . It has yet to make that work.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Falling in love with Skynet

grow - Practical Marketing Solutions

One of the great themes of our  “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data.  I thought a lot about this and Easter Island came to mind. Easter Island is the one of the most remote and desolate places on Earth and is home to the mysterious moai statues. 

This is the future of social media

grow - Practical Marketing Solutions

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing.  But I don’t think we have really seen anything yet!  Google is in the best position by far to define social media monitoring, especially now that they are taking steps to fold in data from Twitter, Facebook and other platforms. Does this seem improbable?  10) The loner workforce.

Whither Web Content?

The Content Factor

Since the story about AOL's pay-to-play model broke last week, several more stories in the blogosphere raise the question, "What's happening to web content?"This This post on the SEOmoz blog, "Great Content Equals Great Rankings, Right? Wrong." is followed by a long string of comments where quite a few SEO pros argue that content is not king--links are king; quality content doesn't drive.

Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

The mobile phone has long been an object of affection and obsession for people who like to talk incessantly. But now that mobile phones have become computers that happen to ring, they have become irresistible. There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Desktops? haven’t loved a desktop since my Mac Classic; besides, you can’t even really call them desktops anymore because we do everything we can to hide them from view under our desks, so no love there.). More than smart. Even the words are visual now.

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

B2B Lead Blog

If you aren't already subscribing to the B2B Marketing Zone, you should be.  Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009.  Be sure to check out the list to find great posts you might have missed this year.  Shout out to Amy and Suaad who

Score One For Old School Marketing

The Content Factor

Jonathan Weber's interesting story about how that coolest of social media companies--Apple--relies on old media marketing techniques is well worth reading. According to Weber, Apple doesn't tweet, use facebook or do any of those other cool things. They do buy a lot of television, magazine pages and billboards, however

Smashing Pedestals

Phoenix Rising

We've all looked the other way when an admired associate or loved one told a tiny little fib. Maybe we glossed over the discrepancy when an explanation didn't jive with the facts. It's what we do - we trust those we admire. That's one of the joys of being human. We hope for the best. looked the other way for a CEO client. loved working with this guy. He was the ultimate leader - people would follow him off a cliff if he asked. He had duty, honor and integrity written all over him. So I continued to believe. Then I found out the truth about him. Darn it all

What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272

B2B Lead Blog

In a recent post on Al Iverson’s Spam Resource Blog Al answered a question that I think is extremely interesting (more so is the answer) so I wanted to push some of his post back for The B2B Lead Readers. What, exactly, are spam [content] filters picking up from a generic

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Power Chicks Do It Bigger

Phoenix Rising

Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. Power Chicks swagger over other women like no man I've ever met, while they're sucking up to the guys, just sweet as pie. We gals know the type - they'll trash you behind your back, set you up to fail every chance they get - and smile like your best friend whenever you're around. I don't know a woman in business who hasn't run into these females. And guess what? Power Chicks get by with More than Power Dudes ! She wanted more.

The Importance of Powerful Visuals in Content Marketing

Connect the Docs

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online. The old adage, “ Show don’t tell ” is critical to successful content writing and marketing.

How will Google Real Time Streaming Search Impact Inbound Marketing?

Client Bridge

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc. Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing. How are you managing marketing in your organization

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. form of collateral influencing technology purchasers. Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service

The "new" AOL is trying to become a pay-to-play content company

The Content Factor

Last week the Wall Street Journal broke a story about AOL and CEO Tim Armstrong's new strategy to create a content company that is more attuned to what people are searching for and what advertisers want to promote. The plan is to create a network of freelancers that will write copy based on popular searches. Much of the freelancers' compensation will be based on how many times the content is

We Need Consequences

Phoenix Rising

Absolute Power Corrupts Absolutely   Tiger is only the latest in the line of 'Great, All American Nice Guys' to fall short of our God-like standards. We have Michael Vick and his dogs. There's Sanford, Edwards and Ensign to name just a few government leaders who've 'crossed the line' Let's not forget those special leaders of ENRON and Wall Street whose corruption brought our economy to its knees. We have Bill and Monica, Brad and Angelina, Tom and Penelope. Even Fox Mulder is corrupt. Without consequences, behaviors don't change. Oh sure, Wall Street fell.

Seven Infectious Diseases of B2B Marketing — And Their Cures: Branderhea

B2B Lead Blog

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers.  We will post excerpts that cover the diseases one by one but feel free to download

B2B 2

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.