Sat.Dec 05, 2009 - Fri.Dec 11, 2009

B-to-B Labs

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When not to invest in CRM

B-to-B Labs

Going through a current customer’s CRM plans, it struck me that there are almost always instances where a new CRM effort might not be the best idea for a company (at least at the present time).  Believe it or not, I’ve seen cases where, even with the best of intentions, a client will go down [.].

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Enjoy!] Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Content is key for B2B websites.

P2P 14

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? And, you have new readers who may have missed your best stuff.

FAQ 14

The Elves Are Making Appointments and Leads

Smashmouth Marketing

We hear this all the time, even from our own reps when they are having a slow week: "December is terrible for lead gen. End of year and the holidays.". True, people have other things on their minds. Some might be closing out the year, but many are willing to help those elves with their heads down making appointments.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Research shows small business owners struggle with Twitter

grow - Practical Marketing Solutions

The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who do are seeing an advantage. The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. Just 27 percent of the respondents used the micro-blogging site.

Savvy Week in Review - December 11

Savvy B2B Marketing

Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week. Get wam, and enjoy! --The Savvy Sisters. Must-Read Tips for B2B Search Marketing via @toprankMichelle Bowles shares tips to help B2B companies maximize the results of their Web efforts. Check out her fun "what's in and what's out" list.

Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers. zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. One zettabyte is one billion trillion bytes – which sounds like something my kids would say!). percent. Tweet This!

Making Sense Out of All this Data!

Buzz Marketing for Technology

Ok I admit it I am a bit of a data geek but I cant help myself when I see stats like this in a recent study titled How Much Information? 2009 Report on American Consumers 3.6 zettabytes of total information used by Americans in their homes far exceeds storage or transmission capacity. One zettabyte is one billion trillion bytes – which sounds like something my kids would say!) percent.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Making a Case for Consistency in B2B Case Studies

Savvy B2B Marketing

There's something comforting about consistency. Even as children, we are grateful for structure and guidance (much as we may outwardly resist it). And that preference stays with us into adulthood. Admit it – you get a good feeling seeing the same cheery face serve your hot drink every morning at the local coffee shop. felt confused, like I was looking at pieces from different companies.

Decision Makers Like Details

WriteSpark

I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Why We Can’t Resist Buzzwords and Gobbledygook

Savvy B2B Marketing

We're pleased to present this guest post by Kathryn Roy of Precision Thinking. Kathryn shares her thoughts on why prospects struggle to understand what B2B companies are saying -- and offers a simple way to clarify messages. In 2007, David Meerman Scott wrote The Gobbledygook Manifesto. Years before that, there was another list of Buzzwords to avoid. There was even a buzzword generator.

Publishing vs Social Media; a Difference of Filters

Digital Body Language

I’m sure we’ve all been in conversations around why social media is important to us as B2B marketers. Many of the discussions of its importance talk about joining the conversation, building a dialog, and engaging customers. definitely agree that those are important, and that social media in general is of significant importance, but I want to frame the issue in a different light.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Crafting White Paper 2.0 Jonathan Kantor.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example ….

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

CMO’s have one of the most unique opportunities in front of them that they have ever had and I wonder if they will be able to capitalize on it. Naturally some will and some won’t but those that do have a shot a re-writing the charter for ALL CMO’s going forward. Let me explain …. 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. For Example ….

Social Media – How Far is Too Far?

Savvy B2B Marketing

Savvy friend Mark Schaefer published an intriguing post this morning about the future of social media. His predictions range from the comparatively mundane concept of GPS-enabled couponing to the Matrix-like idea of physically implanted social media tools to the frightening idea of micro politics. also wonder when someone - or some group - will stand up and say, 'Enough is enough!'

GPS 2

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

ClickLaunch: Bob Gilbreath's The Next Evolution of Marketing

Connect the Docs

The old interruptive model of marketing doesn’t work. We know that. So, how do we marketers make meaningful connections with our customers through marketing that is truly valuable to their lives? Marketing strategist Bob Gilbreath’s new concept, Marketing with Meaning , represents the next evolutionary step in a progression following direct marketing and permission marketing.

Facebook —Wake up! You’re a business, now act like one!

grow - Practical Marketing Solutions

Neicole Crepeau is among the smartest bloggers on my social media radar. Imagine my surprise when out of the blue she sent me this email: “Your blog made me think about some things and I’ve written an article for you. However, there is an even bigger obstacle to an expansion of business use of the social web, and it is in the networks themselves. . It has yet to make that work.

Falling in love with Skynet

grow - Practical Marketing Solutions

One of the great themes of our  “social media future&# discussion was “privacy&# and the ultimate stand we hope people would take to keep companies (like the mythical Skynet) from abusing personal data.  I thought a lot about this and Easter Island came to mind. Easter Island is the one of the most remote and desolate places on Earth and is home to the mysterious moai statues. 

Whither Web Content?

The Content Factor

Since the story about AOL's pay-to-play model broke last week, several more stories in the blogosphere raise the question, "What's happening to web content?"This This post on the SEOmoz blog, "Great Content Equals Great Rankings, Right? Wrong." is followed by a long string of comments where quite a few SEO pros argue that content is not king--links are king; quality content doesn't drive.

SEO 2

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Why B2B marketing will become more visual, vocal, and mobile

Chris Koch

The mobile phone has long been an object of affection and obsession for people who like to talk incessantly. But now that mobile phones have become computers that happen to ring, they have become irresistible. There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Desktops? haven’t loved a desktop since my Mac Classic; besides, you can’t even really call them desktops anymore because we do everything we can to hide them from view under our desks, so no love there.). More than smart. Even the words are visual now.

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

B2B Lead Blog

If you aren't already subscribing to the B2B Marketing Zone, you should be.  Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009.  Be sure to check out the list to find great posts you might have missed this year.  Shout out to Amy and Suaad who

Score One For Old School Marketing

The Content Factor

Jonathan Weber's interesting story about how that coolest of social media companies--Apple--relies on old media marketing techniques is well worth reading. According to Weber, Apple doesn't tweet, use facebook or do any of those other cool things. They do buy a lot of television, magazine pages and billboards, however

Smashing Pedestals

Phoenix Rising

We've all looked the other way when an admired associate or loved one told a tiny little fib. Maybe we glossed over the discrepancy when an explanation didn't jive with the facts. It's what we do - we trust those we admire. That's one of the joys of being human. We hope for the best. looked the other way for a CEO client. loved working with this guy. He was the ultimate leader - people would follow him off a cliff if he asked. He had duty, honor and integrity written all over him. So I continued to believe. Then I found out the truth about him. Darn it all

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272

B2B Lead Blog

In a recent post on Al Iverson’s Spam Resource Blog Al answered a question that I think is extremely interesting (more so is the answer) so I wanted to push some of his post back for The B2B Lead Readers. What, exactly, are spam [content] filters picking up from a generic

Power Chicks Do It Bigger

Phoenix Rising

Somebody commented that I was really taking it out on the Power Dudes. So, just for the record, Power Chicks are worse than Power Dudes. Power Chicks swagger over other women like no man I've ever met, while they're sucking up to the guys, just sweet as pie. We gals know the type - they'll trash you behind your back, set you up to fail every chance they get - and smile like your best friend whenever you're around. I don't know a woman in business who hasn't run into these females. And guess what? Power Chicks get by with More than Power Dudes ! She wanted more.

The Importance of Powerful Visuals in Content Marketing

Connect the Docs

Content isn’t just about text anymore. In fact, too much text can harm your efforts to engage an audience. With peoples’ shortening attention spans, you need to think visually, and use powerful visuals to attract and connect with your audience. People now post over 14 million photos a day on Facebook. Video content isn’t far behind. Easy-to-use cameras, video cameras and cell phones make it incredibly easy to shoot pictures and record video, and then share it online. The old adage, “ Show don’t tell ” is critical to successful content writing and marketing.

How will Google Real Time Streaming Search Impact Inbound Marketing?

Client Bridge

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Fixing the Crisis in Marketing

Everything Technology Marketing

I ran across an interesting blog post " The Crisis in Marketing " by Erik Bower from MarketBright where he talks about current Marketing methodologies not keeping pace with the pressures in today’s business environments: volatile markets, pressure to prove marketing's impact on sales pipeline, reduced budgets and headcounts, new tactics such as social media, etc. Bower takes a page from the shift in software development methodologies (agile development replacing waterfall model, etc over the last years) and applies it to marketing. How are you managing marketing in your organization