Lead nurturing thoughts to share
markempa
JANUARY 31, 2010
Lead nurturing supports the conversation of the buying cycle. Focus on viable leads first, not your whole database. If your sales team is following up on nurtured leads, give them relevant/related talking points to use. The first impression matters. So does the second. So does every single touch after that. Consistency and relevancy is key. Become a trusted advisor and provide relevant information to your prospects.
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