Avitage
SEPTEMBER 14, 2012
'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology […] The post But it is so easy to Buy Technology appeared first on Avitage.
Avitage
SEPTEMBER 14, 2012
'The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.
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Avitage
SEPTEMBER 14, 2012
The message has been the same for more than two decades. It is easy to buy technology. All you have to do is write a check. Getting the technology to deliver results depends on the strategy, the vision of how a new process will be enabled, and an understanding of the skills required. The technology industry is littered with sad stories where technology got ahead of strategy.
Avitage
SEPTEMBER 5, 2012
'Demand by your audiences for video formats is escalating precipitously. Social and mobile marketing favor video content. The high desire for video by selling organizations has never been well fulfilled. Video is a critical content format for marketers to leverage. But video has been inherently difficult to produce. It requires expertise, time and costs that […] The post New Thinking About Video Opens New Video Usecases appeared first on Avitage.
Avitage
SEPTEMBER 5, 2012
'Your marketing metrics, or your scoreboard, should measure both activity and results. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud.
Avitage
SEPTEMBER 5, 2012
'Demand by your audiences for video formats is escalating precipitously. Social and mobile marketing favor video content. The high desire for video by selling organizations has never been well fulfilled. Video is a critical content format for marketers to leverage. But video has been inherently difficult to produce. It requires expertise, time and costs that have limited when and where it could be used, as well as the volume of productions.
Avitage
SEPTEMBER 5, 2012
'Your marketing metrics, or your scoreboard, should measure both activity and results. Unfortunately it is the hidden insights into the relationship between the two that creates actionable intelligence. Cause and effect relationships in a complex B2B environment characterized by multiple buyer touch points across a buyer driven buying cycle are as clear as mud.
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