Avitage

JULY 31, 2012

Where are slides created in your company? Marketing (marcom, product marketing, field marketing), multiple vendors or contractors, training, field sales and pre-sales, executives — almost everyone creates slides. How well are they shared? How easily can you find the slide(s) you need. Everyone manages PowerPoint. Most manage it poorly. PowerPoint is typically managed as a document.

Marketing Management 150

Marketing Management Training Vendors B2B Sales 150

Avitage

JULY 30, 2012

Competitive athletes know that momentum can make all the difference in winning games. You develop momentum by either executing a well thought out strategy or making a spectacular play that shakes up the competition. When you have momentum you play your game and emphasize your strengths. When you lose momentum, you have to figure out how to get it back by making adjustments.

Marketing & Strategy 139

Marketing & Strategy Startups Paid Search Agency Marketing 139

Avitage

JULY 23, 2012

Serious practitioners of content marketing inevitably face significant content challenges. A review of surveys and discussions of top content challenges reveals the operational nature of the underlying causes of many of these challenges. However, I seldom see content strategy guidelines address operational issues. This is a major shortcoming of current thinking.

Content 160

Content Guidelines Consulting Planning 160

Avitage

JULY 18, 2012

Over the past year we have had the privilege of working with two large software companies: SAP and PTC. I’ve heard a common refrain from each that is applicable to organizations that want to lower their cost of video, even as their requirements scale. The refrain is: true value and productivity gains come from redesigning the workflow processes that software enables.

Cost 120

Cost Process Video Marketing Software 120

Avitage

JULY 6, 2012

Content marketing would be easy if it didn’t require a steady stream of fresh, engaging, relevant content. It’s not that developing great content is new. It’s creating the volume and continuous development required that is new. A number of companies confront this problem by hiring a staff of writers. As their salary line goes up they may find that it is still difficult to keep up with content needs.

Education 152

Education Demand Resources Optimization 152